Are you into business? Irrespective of the nature of the business, the way you strategize the marketing process decided the fate of the venture. If you have a startup venture or running a small association, capital management becomes a big area to think of. Make no mistake, with limited resources and capital affordability; you need to market your brand. But then again, how would you ensure that the marketing approach being taken will reap reasonable benefits? Go for a market survey, do your bit of research, talk to experts and you will get to know the importance of PPC advertising.