What’s the value of privacy? How does it relate to analytics? What’s personally identifiable information? These are questions many of us have had, questions this episode attempts to answer. Without getting too technical, but without oversimplifying the topic either, I make an effort to explain it the best I can and incite your interest in Privacy. This is not just for your own benefit but also for all the people whose data you may be handling in your work. So, let’s embark on this journey of privacy and analytics, shedding light on this whole matter, shall we?