Anatomy of a Strategy

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Welcome to Anatomy of a Strategy. Recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.

Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between.

Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years.

Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.

Recent Episodes

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re working towards getting back on track with uploads over the last few weeks. In this inaugural Anatomy of a Strategy, we discuss being strategic with your marketing, how the number of marketing channels is now endless and it's easier than ever for indivi…
New year, new podcast episode! We're back and there are a lot of ch-ch-changes! Truly Social Inc. is no more, we are now Truly Inc and this podcast will be changing as well. In this first podcast episode of 2019, we discuss how brands shouldn't be afraid to change with their audience as well and how the world of online marketing has to change,   Show notes: New York Magazine's How Much of the Int…
Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work video Tara and Carlos talk about what causes branded content and/or content marketing to fail, what brands and creators need to think about that will help their build a valuable audience.  Let us know what you think!  Our picks for Truly Social Heroes in this episode: Tara's p…

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Podcast Details
May 5th, 2018
Latest Episode
Jan 7th, 2019
Release Period
No. of Episodes
Avg. Episode Length
42 minutes

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