This week we welcome Tracy Chong from Strata Insights to Anatomy of a Strategy. Tara had the chance to see Tracy and her partner Mark Radha present the concept of Brand Economics at The Gathering in Banff recently, and it completely blew her mi

Marketing Tactics Versus Strategy

Mar 17th, 2019 35m 14s

Welcome to the Truly...actually, the Anatomy of a Strategy podcast! It's been some time since our last show but now that we have a new name we’re working towards getting back on track with uploads over the last few weeks. In this inaugural Anat

The Truly Evolving Podcast

Jan 7th, 2019 47m 30s

New year, new podcast episode! We're back and there are a lot of ch-ch-changes! Truly Social Inc. is no more, we are now Truly Inc and this podcast will be changing as well. In this first podcast episode of 2019, we discuss how brands shouldn't

Living the New Digital Agency Life

Sep 30th, 2018 36m 14s

This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto. During the podcast, Carlos and Daniel discuss explore some of the chall

Creating a Social Brand

Sep 16th, 2018 44m 45s

Welcome to the secret agent episode 007 of the Truly Social podcast. This week we welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the podcast, they ex

Going Viral Overnight in 15 Years with The Portuguese Kids

Aug 26th, 2018 55m 29s

Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy succes

The Anatomy of Community-Building with Shervonne Cherry

Sep 26th, 2020 53m 56s

Tara met Shervonne Cherry in Baltimore in 2012. At the time, Shervonne was working as a designer and social media strategist, but today, she's the Director of Community & Partnerships at Spark, a growing Coworking organization with spaces in Ba

The Anatomy of Empathy With Nate Nichols

Sep 13th, 2020 41m 37s

This week, Tara and Stef speak to Nate Nichols. Nate is the founder of Palette Group, a commercial creative agency that focuses on community, which he runs with his life partner. He's also the co-founder and creative director of Allyship & Acti

The Anatomy of Empathy

Sep 13th, 2020 41m 37s

The Anatomy of Representation with Danica Nelson

Sep 6th, 2020 49m 37s

This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager and travel enthusiast. But Danica does multiple jobs with her organization. She not only has a senior marketing role, she al

Anatomy of Breaking White Fragility with Ian Forrester

Aug 23rd, 2020 33m 39s

Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity. They've shared many a deep conversation, but never about race. This is a problem. It's one of the bigges

Anatomy of Code-Switching with Cher Jones

Aug 9th, 2020 53m 19s

"How can we say that politics shouldn't be a conversation on a business platform when it is the politics, the lobbyists, the things that are happening behind the scenes that govern how business operates?" Indeed! In this episode, Stefani and Ta

Anatomy of White Supremacy in Marketing

Jul 26th, 2020 13m 20s

For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought we

The Anatomy of Reinventing Retail

Jul 5th, 2020 39m 3s

All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The Reinventionist Mindset, about the need for retail to reinvent itself if it was going to keep engaging a very digit

Anatomy of Saving the Planet - Changing behaviours before a crisis

Mar 22nd, 2020 32m 24s

This episode was recorded pre-COVID-19 crisis, but Tara and Stef found a few parallels between the outbreak and the climate crisis. We’ve got a brand new format that will give you a much clearer insight into digital strategies from here on out!

Anatomy of Saving the Planet

Mar 22nd, 2020 32m 24s

Trailer

Welcome to the Anatomy of a Strategy Podcast

Mar 21st, 2020 5m 12s

If you’re new to this podcast, AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We aren’t here to celebrate and rehash case studies as much as we

Anatomy of a Switcheroo

Mar 1st, 2020 42m 50s

We’ve got a very special episode, this week…Introducing our new co-host on the podcast, Stefani Forster! Find out what's happening! Where's Carlos gone? What's going down? Stefani is the Creative Director at Truly and a content strategist with

Anatomy of Disrupting Yourself with Charlene Li

Feb 16th, 2020 50m

This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) - a company that helps companies to lever

Anatomy of Building a World-Wide Movement

Feb 2nd, 2020 51m 11s

We’ve got a big guest, this week! Say hello to Vicki Saunders. Vicki is the multi-award-winning Founder of SheEO, the worldwide ecosystem that supports, finances, and celebrates female innovators using ‘Activators’ as well as hosting summits, e

Anatomy of Think, Do, Say

Jan 19th, 2020 1h 2m

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. He’s worked with massive brands such as Evian, Johnson & Johnson, Microsoft, Hershey, and many more. Ron has been recognized

Anatomy of B2B Collaboration

Jan 5th, 2020 47m 15s

This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here! Karima is the award-winning CEO of Red Dot Digital, a strategy & insights led agency based right here in Toronto and

The Future of Brand Value

Dec 15th, 2019 56m 21s

In our final episode of 2019, we look to the future! Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha

Understanding your Customers with Katelyn Bourgoin

Dec 1st, 2019 56m 8s

This episode, we’re joined by Katelyn Bourgoin! Katelyn is a self-confessed growth geek. She’s founded multiple companies (one of which - Vendeve, was called "the next LinkedIn" by Inc.) She also offers her strategic, customer-focused advice to

Making a Product with Alex Hillman

Nov 17th, 2019 59m 4s

Alex Hillman joins us on this week's AOAS show! Alex has been carrying the coworking torch since the very beginnings of the movement. After founding Indy Hall (the world’s oldest fully independent coworking community) in Philidephia in 2006, Al