Lauren Hartstone is a new staff creative director at Sibling Rivalry, having worked with a myriad of companies like Stardust, LoyalKasper, MTV, Imaginary Forces, and Gretel. On this week’s episode we talked about the pros and cons of being scatterbrained, how she approaches a pitch, pulling references, and the necessity of learning from other people.

 

Links :

Website : http://lhartstone.com/

Sibling Rivalry : http://siblingrivalrystudio.com/

Imaginary Forces : https://www.imaginaryforces.com/work

LoyalKasper : http://www.loyalkaspar.com/

Gretel :  http://gretelny.com/

 

Notes :

-Sibling Rivalry

-Background : VH1

-Brands having multiple specialties

-Studios moving towards blended operational lines

-Pros and Cons of being scatterbrained

-Difficulties in modern personal branding

-MTV

-Stardust

-Recognizing the need to learn from other people

-LoyalKasper

-Approaching a pitch

-Pre production process

-Setting the style with a team/creative collaborative process

-Where to find references

-Imaginary Forces

-Narrative work and title sequences

-The Pacific

-Dusk

-Pitching something you’ve never attempted be

-Perspective and being mindful of the bigger picture

-Presenting a handful of directions

-Slack

-Pulling and utilizing a reference bank

-Gretel

-Brand immersion and concept research

-Overcoming burnout

-Work/Life Balance

-Mindsets

-The Future : storytelling

- Dream Client: Nike

- Favorite Animated Film: Doesn’t have one. But her daughter will only watch Frozen.

- What does your family think you do: I think they think I color.