Having good ideas does not make you special. Execution can make you special. How do you execute an idea in a way that it will actually happen and get finished? Explorative ideas versus Outlined ideas. What to do if you have an idea but no skills to animate it? Shut up and get to work; how do you inspire people to make stuff; Production/Pitch Bibles; fantastic ideas that don’t get picked up versus mediocre ones that do and why this happens; being good at executing other people’s ideas.