Every login for every email address, retail website, fantasy sports league, social network, bank, insurance provider, newspaper, magazine, airline, payroll portal, online bill pay, cable provider, and membership rewards or subscription service, every link we click, website we visit and message we post online, all those saved logins, credit card numbers and addresses: All of that ever-growing dossier of information about us lives in pieces on servers in remote warehouses around the world for all of eternity. And still those 77 words in that rambling open sentence represent only a fraction of a fraction of all the digital information humans produce every day. As the algorithms and software to parse that gargantuan body of data improve so too will the opportunities for various actors to use that data for both good and evil. Johnathan Schwarz is the CEO of the technology firm DVG  ( www.dvginteractive.com )and promises us he's one of the guys working to use some of that data for good. He joins this episode of Another Think Coming to discuss the present and future of big data, particularly as it relates to his specialty : law enforcement and public safety.