How would you feel if you knew that someone was modifying and manipulating your beliefs without your knowledge?  What if Big Tech uses this power with aggression and as standard practice?  How do we know wether our perceptions and opinions about the world around us are our own or merely programming fed to us by big tech and media?  In this episode Erich talks about the obsession Silicon Valley has with the behavior sciences so that they can modify human behavior in order to engineer what they deem to be a better society.

Dr. Robert Epstein interview with Joe Rogan

**correction:  I kept referring to an article by "The Verge" fact checking Dr. Epstein but it was actually in "Slate"  (2.6 Million Reasons to Keep Yelling About "Bias")

Check out Epstein's research:  https://mygoogleresearch.com/

"Will nudge theory survive the pandemic?" BY SIMON RUDA (unherd)

"Nudge:  The Final Edition" by Richard Thaler and Cass Sunstein

"Google Leaks: A Whistleblower's Exposé of Big Tech Censorship" by Zach Vorhies

Shoshana Zuboff's book, "The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power"

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