Today's guest is corporate culture expert, John Waid. 

John Waid is the Founder and CEO of C3 - Corporate Culture Consulting, a firm specializing in aligning an organization's culture with its strategic goals.

John has worked in sales and marketing at Pfizer, PepsiCo, Nestle and Chateau Ste. Michelle Winery. During these experiences he developed a heightened awareness of the indispensable role people's attitudes play in implementing effective processes and procedures.

This interest led him to study behavior in corporate settings, and working as a behavior consultant. Because behaviors don't exist in a vacuum, John examined and analyzed the effects of corporate culture on behavior and found his real purpose in life, as a pioneering expert on that subject. Join Joyce for this week's conversations!

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