Madhappy is an LA-based label founded by Josh Sitt, Noah Raf, Peiman Raf, and Mason Spector—four dudes with no experience in the fashion world, but who struck a cord in culture by appealing to a new generation of tastes. Specifically, Madhappy doesn't play in the traditional sandbox of the fashion or streetwear space. They are not exclusive, but inclusive, and approach collections with a sense of positivity that rarely finds its way into the cynical world of apparel. Not only have customers taken notice, but the fashion system that Madhappy was built outside of has too—earlier this month, the brand announced that it had raised a $1.8 million dollar seed round, with LVMH as part of the raise. 

Joshua Sitt is a 23-year-old who grew up in New York City and knows all-too-well the rough edges NYC can give a person. For that reason, he explains on the podcast why he moved to LA, and despite what you might think, doesn't miss home at all. We also spoke to Josh about Madhappy's mental health initiatives and how the deal with LVMH went down.