In this episode, I chatted with Gabriel Lim, Co-founder and CEO of Saleswhale about how B2B marketing should be done to drive revenue back to the business from an engineer’s perspective. 

Gabriel started off his career as a software engineer then eventually founded Saleswhale which is a Singapore-based startup that uses AI to help marketers and salespeople close deals. They were the only SEA startup who got enrolled in the YC16 batch and have raised US$5.3 million worth of Series A funding. 

Let’s dive in and see how they are doing B2B marketing differently.