In B2B, sales and marketing might not always have a good relationship within the company. And that can be caused by various reasons from goal misalignments, poor communication to the culture of the company. 

In order for a company to truly scale and grow, sales and marketing need to work hand in hand. And this time we got Neha Garg, Demand Generation Manager, APAC at Contentsquare sharing with us how she developed a close relationship with sales and how that helped make her job easier as a marketer.

Contentsquare has raised over USD 812 million in funding and they are a digital experience analytics platform that enables businesses to track online customer behavior and transforms this knowledge into intelligent recommendations for users to increase revenue, engagement and growth. 

Let’s dive in to see how a closed sales and marketing relationship is built.