ApexThis: A behind-the-scenes podcast about creating a narrative podcast production company. Podcast Image

ApexThis: A behind-the-scenes podcast about creating a narrative podc…

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A Business, Careers and Technology podcast featuring Mark Askew
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A Behind-the-scenes look as I aim to start a podcasting publishing and production side business. I share tips and tricks that I learn along the way as I craft stories to tell through the power of audio.

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Inspiration
In This Episode Who inspires me? In this episode, I share those who inspire me in some form or fashion as I take this side hustle journey. Timestamps Intro Title & Music 0:00.000 Introduction 0:44.349 The Futur 1:20.856 Flux 2:35.217 Resourceful Designer 3:19.599 Fizzle Show 4:03.366 Heart Breathings 4:48.590 Scott McKenna 5:47.168 Underconsideration 7:27.348 Closing Remarks 9:09.725 Outro 10:11.364 Show Credits ApexThis podcast is hosted, produced, mixed, edited & music by Mark. Transcript Inspiration. The mental stimulation that prompts you to act. That incites you to create. That goads you into your own momentary revelation. We all have it whether it be people in or out of your field, a memory, or an image.My inspiration comes from a variety of sources that I have used to guide me within the business world for creatives and to guide me towards my own endeavors. Without further ado – here are some folks that inspire me – and a word of warning, it heavily features designers, if not, all designers: The Futur An education platform for creatives in the graphic design, and typography led by Chris Do. I found this YouTube channel based on my own personal research in graphic design tips and they had a great set of videos about the use of type, color, etc. They would review designs from those in the community and break down their own poster designs. Then I discovered another side to their videos. Business advice.Chris would host panels where he would talk to creatives on how to price their services, and how to negotiate with customers. The best are the role-playing videos where Chris is either the client or designer showing how creatives can better support their arguments and or lack of argument, for their pricing.Even if you are not into graphic design, I still believe the business aspect of the videos are great in helping you wrap your mind around pricing your work, and or pitching yourself to potential clients. Flux Another independent creative that I follow is Ran Segall. He shares daily videos covering many topics such as How to estimate time for your projects or time management. He is one of the creatives that I follow directly as I like to see how independents run their business, what tips they share, and what ups and downs they have. For Ran, he doesn’t just share the good, but he shares the bad as well which is all the more important to learn from. Resourceful Designer There is a podcast on this list! This podcast is hosted by Mark Des Cotes. I briefly met Mark at Podcast Movement in 2018. At the time I was heavily focused on graphic design due to other projects and this embarked on me adding Mark to my list of podcasts. Like, Ran, you get a behind the scenes of his day-to-day as a designer running his own business. You hear about his struggles as well as tips that other designers or business creatives can put to use. Fizzle Show *Gasp* Another podcast? The Fizzle Show deals with online and small business owners. They give tips and advice on running your business and help navigate you through some challenges you may encounter as you start your own business. Not only is there a podcast but they also have courses if you want to take it a step further and put your ideas to action. Heart Breathings A writer! A self-publishing writer!I found her YouTube channel based on book planning as she had a series of videos that covered this very topic. I found the videos informative and started to peer into the rest of her catalog. In doing so I found that she self-published her own books and her videos discuss a lot of the behind the scenes with writing – planning, organizing, retreats, motivation, and so much more. The small glimpses she provides inspires me to continue and arms me with the knowledge to self-publish myself. Scott McKenna Scott runs his own video production business that focuses on wedding videos and has grown from there. I found him when I was researching how video production companies run, their structure, how they gain work, as well as editing tips and best practices. This speaks to the larger idea of me seeking out video and film editors to learn the craft as there was little in the way of story editing with audio. Or at least that I could find.Scott, shares a behind the scenes look as he grows his business and his learnings and failures in doing so. He also shares tips, best practices and more as he tackles each facet of his business. UnderConsideration A duo design studio from married couple Bryony Gomez-Palacio and Armin Vit. They are the only addition to this list that is not a Youtube channel or a podcast. Instead, they run the popular Brand New blog and conference that reviews brand identities and logos.Now – they are a bit special because this is where I get – stalker-ish. Hear me out – They have inspired a lot of how I present what I do. As I continue on my journey I have shaped my own messaging and description of what I am looking to get out of ApexThis and I have paired it down a bit and this is entirely inspired by UnderConsideration.Their description of “generating its own projects…” phrased exactly what I envisioned when starting my journey. And this isn’t to them single-handedly as I also referenced film directors to help people get a better grasp. I’ve followed a lot of their projects, their conference designs, podcast interviews, and I’ve even, briefly, emailed with Armin seeking his advice on running conferences. I really dig their work and I appreciate Armin sharing his knowledge and experience. Closing And there you have it. Creators that I follow that inspire what I do. I may not be ready to execute on a lot of the ideas brought forth at this time but it is good to have the knowledge lurking around within my mind. It just doesn’t stop there. A well known audio engineer/producer in the music world once said, don’t just look at the people that inspire you and what they do, look at who inspired them only then you will be able to put together how they create what they do.Your takeaway? Look at who inspires you in whatever form or fashion, and then look at who inspires them. You never know what you’ll find. The post Inspiration appeared first on ApexThis.
February 2019 Update
In This Episode This is the February 2019 monthly report. Links Austin PodcastersCashflow DiariesMicrocosm PublishingSmart Passive IncomeToggle Time TrackerTrelloGoogle Keep Show Credits Main show hosted, produced, mixed, edited & music by Mark. Blog Why Publish A Business Report? Publishing my business report allows me to reflect back on the month to see what I did or didn’t do so well. Lastly, I have read blog income reports such as SmartPassiveIncome and I like to see what they have tried. It is a form of motivation for me and I hope that this can be one for someone else. Be sure to check out CashFlowDiaries for bloggers that share their blog income reports. Or one that I’ve recently found from publisher Microcosm Publishing. February 2019 Business Report Disclaimer: Any income reported will only be reported as “cash” in hand. If it did not deposit into my account, or if I didn’t cash a check, then it does not count as income. Additionally, income will only be reported for ApexThis business and not for personal income. I may discuss side hustles for additional side income, but only income in which I represent ApexThis will be counted.  **Numbers in parenthesis are negative values. Revenue/Contribution Report Contribution – $4500.00 Expense Report RawVoice (Blubrry) – ($6)Google Domains – ($12)Google Apps – ($11)Adobe Suite – ($57)Xero – ($9)Shopify – ($333)Genuine Joes – ($33) Overall Owner Contributions – $4500Gross Income – $0 Total Expense – ($428)Total Net – ($4072) Hours Worked Time Logged – 19hrs What Happened? Finances Normal stuff – I added new funding for the year to pay for subscriptions, product sample costs, and maybe enough for the Podcast Movement conference. Though I will be adding another conference to the list this year that is back in my hometown but in comparison to last year, I may have budgeted just enough to cover the year. Let’s see how it goes. Time Breakdown If you’ve read my post It’s Ok To Breathe then you would know that I took a little time off for me. Since, it’s been a slow start to get back into the side hustle habit. That includes tracking time Blog – 1h 46m As an announcement of sorts, I wrote a blog piece called It’s Ok To Breathe and published it on Medium as well. To be honest – this blog was for me. I never intended to take such an extensive break from things but there were other priorities that needed my time. Business (Administrative) – 2h 13m This contains administrative time for answering emails, collecting finances and more. It’s all the boring stuff you never want to do as a business owner. I say boring as I rather be creative. I’m an artist! Austin Podcasters – 11h 20m My time for the Austin Podcasters was focused on workshop planning, hosting the workshops and building downloadable content for the community such as a planning book that I had originally intended for physical format. It’s pretty funny, I was actually prepping and planning to hand make a few legit books but I turned down my hype and I am very thankful for it because the production cost in money and time would have been expensive. Project Dollar – 1h 51m I started on draft 2 and I feel much will be a rewrite but I am down for the challenge. R&D – 50m A new category. I’d figured that I would track time also spent exploring other creative ideas and or opportunities. Small smaller efforts and others are potential projects after Project Dollar gets out the door. The time spent here was for a writing project in particular. Without Project – 1h 11m This is for Pomodoro Breaks. I’ve set Toggl to run the timer for 20 minutes and then to stop the activity and break for 10 minutes. This allows me to break out work into smaller chunks (sprints) and then take a break to get some tea, stretch the legs, or whatever. Of course, if I don’t want the break, I can just hit the “continue” option. Theme February’s theme was NOTHING Sorry, I didn’t work off a theme for the month. Goal Completion I had a few goals last month, so let’s see how I did: Complete first half of 2nd draft – FailRead of Atomic Habits – Success 1 out of 2. I get an ‘F’ for my February report card! What’s Next? Write Project Dollar For this next month, I am focused on completing the second draft. I am still at the same progress I was last month but it’s gotten better and I know the direction I want to take things on draft two. This next month I plan to: Complete 75% of the 2nd draftResearch book editor In Closing I am trying to focus on writing as much as I can as I truly need to get projects shipped this year. I need to walk the walk as well as talk the talk. In addition, it’s never too late to share – I will be cooking a few more episodes to share some of my favorites of last year as well as a shoutout episode. Until next time The post February 2019 Update appeared first on ApexThis.
October 2018 Update
In This Episode This is the October 2018 monthly report. Links Austin PodcastersCashflow DiariesMicrocosm PublishingSmart Passive IncomeToggle Time TrackerTrelloGoogle Keep Show Credits Main show hosted, produced, mixed, edited & music by Mark. Narration Intro Teaser– Recorded at Spitshine Studios– Post-production by Mark– Ambience, Night Life by InspectorJ licensed under CC BY 3.0– Creature deep growl by vykroft licensed under CC BY 3.0– Creature Pant by JuliusMabe licensed under CC BY 3.0 Blog Why Publish A Business Report? Publishing my business report allows me to reflect back on the month to see what I did or didn’t do so well. Lastly, I have read blog income reports such as SmartPassiveIncome and I like to see what they have tried. It is a form of motivation for me and I hope that this can be one for someone else. Be sure to check out CashFlowDiaries for bloggers that share their blog income reports. Or one that I’ve recently found from publisher Microcosm Publishing. October 2018 Business Report Disclaimer: Any income reported will only be reported as “cash” in hand. If it did not deposit into my account, or if I didn’t cash a check, then it does not count as income. Additionally, income will only be reported for ApexThis business and not for personal income. I may discuss side hustles for additional side income, but only income in which I represent ApexThis will be counted.  **Numbers in parenthesis are negative values. Revenue/Contribution Report Contribution – $0.00 Expense Report RawVoice (Blubrry) – ($12)Google Domains – ($12)Google Apps – ($11)Adobe Suite – ($54)Xero – ($9)Sales Tax – ($8.39)Genuine Joes – ($33) Overall Owner Contributions – $0Gross Income – $0Total Expense – ($139)Total Net – ($139) Hours Worked Time Logged – 39hrs What Happened? Finances Things are getting back to normal regarding expenses. The two additional items outside of the normal are the Genuine Joes expense for booking room for the Austin Podcasters Meetup and state sales tax that I had to pay. Time Breakdown In comparison to the two previous months, I’ve worked fewer hours for the month of October and that comes in for a total of 30 hours. Here is how that breaks down: Blog – 30m I continue the trend of minimal blogging hours as I focus primarily on other things. This time was focused on creating a links page that I can use on Instagram and Twitter. This is a custom page on my website that consolidates any links I want to promote. Business (Administrative) – 7h 16m This contains administrative time for answering emails, collecting finances and more. ApexThis.Podcast – 4h 51m This is time spent recording and editing the September Monthly episode. Austin Podcasters – 11h 33m My time for the Austin Podcasters was focused on workshop planning, hosting the meetup and the “Friday listen” blog post and a custom consolidated links page.  Project Dollar – 4h 55m From 45 minutes in September to nearly 5 hours in October! More detail here in a few. Training – 9h In October my Post Production workshop classes started and will complete by the time of this post/podcast. The focus is on film post production but the concepts still apply. This training is great it helps me solidify and learn new things I didn’t know before. Without Project – 1h 11m This is for Pomodoro Breaks. I’ve set Toggl to run the timer for 25 minutes and then to stop the activity and break for 5 minutes. This allows me to break out work into smaller chunks (sprints) and then take a break to get some tea, stretch the legs, or whatever. Of course, if I don’t want the break, I can just hit the “continue” option. Theme October’s theme was EDIT Edit was my theme for the month as I honed in on completing my editing for Project Dollar. This didn’t really have any other meaning behind it than “Get your editing done!!!” And that, I did. Goal Completion I had a few goals last month, so let’s see how I did: Complete first edit – SuccessComplete first half of 2nd draft – FailResearch Editors – SuccessRead 75% of Story Craft – Fail 2 out of 4. I get an ‘F’ for my October report card! Another F for the second month in a row. Arg! What’s Next? Write Project Dollar For this next month, I am focused on completing the second draft. I believe that I’ve been so slow on the second draft because I’ve been really wondering if what I wrote is good or good enough. I’ve been looking at the structure and trying to figure out if it makes sense. Where do I need to expand or constrict the story? Does it make sense? Is this good enough for audio? Is this good enough for a book? Ultimately, I’ve found myself getting into my head and that is delaying progress. Buckle up, Mark, and get this done! This next month I plan to: Complete 2nd draftBook editor Learn I’ve lost interest in Story Craft by Jack Hart. I set a lofty goal to have read at least 50% of the book by September’s end and I was only at 20%. While I’ve made it to 50% for October, I am not enjoying the read anymore. I get what it is trying to do in regards to showing story examples and what reporters are doing to build and write a narrative but it’s just not sitting with me and I don’t have any interest in continuing the read. Story Engineering is a book I picked up briefly and have gone over the outline and have discussed this book with a few writers locally but I’ve shelved this to read a little later. My goal for November is to read Writing the Breakout Novel by Donald Maass followed by Just Write. Why? I’ve seemed to have joined a writers book club in which we read and then discuss how the book applies to our writing and how we have or can use the information learned. Reading Goal Read 35% of Breakout Novel In Closing October was so great since I completed a big goal and that was completing my first edit. Now to climb the mountain of writing that second draft. Until next time The post October 2018 Update appeared first on ApexThis.
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Podcast Details
Started
Jan 17th, 2017
Latest Episode
Aug 13th, 2019
Release Period
Weekly
No. of Episodes
22
Avg. Episode Length
14 minutes
Explicit
No

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