Weight Watchers used shame as part of their buffet of options to motivate people to lose weight.  You are what you eat and your self control is visible in the extra pounds you carry around.  It was all tied together nicely and that's the way it was until Ozempic showed up and was like "hey friend, I gotta let you know a secret" and the secret was you could lose weight without Weight Watchers.

There was a sea change in the diet world when Ozempic appeared and that sea change came with a whale of an apology from Weight Watchers.  Suddenly Weight Watchers was losing weight itself, changing its name to "WW" (not Wonder Woman) and taking the word "diet" out of its marketing.  Big changes, but is WW putting its money where its mouth is?