God loves people and that's why he came to this earth to search, find and reach what is lost. We should also reach those who don't know him. 

Unfortunately, in many churches people don't know how to reach out to the lost and usually just a few people share the gospel, often with little success. 

Jesus was giving us the parable of the lost coin that explains us how we can reach the lost and bring people into the kingdom.

May God bless you - Shalom!