Due to our current political and environmental climate, customers are demanding higher standards for the cost of their patronage. While this trend of ethics in the marketplace has yielded a greater supply of organic products, it’s also created and a healthy dose of skepticism. How do we distinguish between the do-gooders and those feigning authenticity for a profit?At our Underground Session, The Purpose, we brought together four prominent, purpose-driven leaders, all of whom successfully bridged the gap between honest grassroots activism and widespread brand success.