For retailers today, the experience is everything. But brands need to get creative if they want to stand out from the crowd. For April’s Underground Session we’re bringing together the experts in experiential to give a masterclass in what it takes to create a true spectacle. Speakers include:Adam Bracegirdle, Creative Director Vice MagazineYasmin Arrigo, Editor Event MagazineDuncan Cargill, Creative Director Mission PRPip Brook, Marketing Director Vita CocoThis podcast was recorded live at Appear Here's Underground Session.