Fact: your business will live or die depending on how efficiently you can find potential customers. This is lead generation – and with 20 years of marketing experience David T. Scott has literally written the book on it with The New Rules of Lead Generation.

David joined me on the podcast to talk more about how to begin a lead generation plan, the key differences between B2B vs. B2C lead generation, and to reveal his go-to lead generation business software and apps.

You can read more about David T. Scott on his site ScottOnMarketing.com or pick up one of his two books: The New Rules of Lead Generation or The Essential Guide to Small Business Marketing.

Additionally, you can follow David on Twitter @ScottOnMktg