This week our podcast guest is Dave Rigotti, VP of Marketing at Bizible. We're also joined by two guests who've both been on this podcast before: Kait Stich and Glen Lipka.We discuss:- Marketing Ops industry and trends.- How being metrics d

Megan Goetsch, Vice President, Revenue Operations at JW Player

Apr 27th, 2018 39m 25s

This week our podcast guest is Megan Goetsch, Vice President, Revenue Operations at JW Player.We discuss:- How Meg got started with rev ops.- What is RevOps?- Differences between marketing ops and sales ops.- Encouraging more women to be

Josh Hill, Director of Lead Lifecycle Management at RingCentral

Apr 20th, 2018 49m 4s

This week our guest is Josh Hill, Director of Lead Lifecycle Management at RingCentral.We discuss:- How Josh got started with Marketo- Building a personal brand with content marketing- Why at the end of the day it's not about the marketing

Maria Stopak, Go-to-Market Decision Support Team Lead and Architect at New Relic.

Apr 15th, 2018 43m 55s

This week our guest is Maria Stopak, Go-to-Market Decision Support Team Lead and Architect at New Relic.We discuss:- Mathematical approach to making sense of marketing data- Supporting marketing decisions with data and analysis- RevOps- M

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

Dec 1st, 2017 1h 5m

This is the PART 2 of the original "The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions."We talk to Terry Flaherty of SiriusDecisions and Jessica Cross of AdRoll and go deep into how to operationalize the waterfall, what

Damon Waldron, VP of Marketing at Protagonist

Jul 21st, 2017 42m 44s

This week our guest is Damon Waldron, VP of Marketing at Protagonist.We discuss:- Sentiment Analysis- Marketing to marketers- Selling the value of marketing ops- ABM swag ideas- ABM analytics and attributionAs always, hosted by Kr

The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions

Jun 21st, 2017 39m 49s

This week's podcast is a bit different from the others - and it's accompanied by a long blog post that can found on our website http://octopus.builders/ or directly at this link:http://octopus.builders/episodes/s02-e05-the-donuts-analogy-to-e

Kait Stich, Head of Marketing at DataFox

Jun 2nd, 2017 44m 11s

This week our guest is Kait Stich, Head of Marketing at DataFox.We discuss:- Kait's incredible journey of becoming a marketer- How content marketing has changed over the years- Measuring attribution of marketing content vs channel- Next g

Jessica Cross, Head of Customer Lifecycle, AdRoll

May 26th, 2017 49m 49s

This week our guest is Jessica Cross, Head of Customer Lifecycle at AdRoll. We discuss:- Artificial Intelligence and bots taking over marketing- Attempts to automate the SDR role, either with bots or marketing automation- Predictive content

S02, E02: Inga Romanoff, CEO of Romanoff Consulting

May 19th, 2017 44m 27s

This week our guest is Inga Romanoff, CEO of Romanoff Consulting. We discuss:- Inga's background and how she decided to start a Marketo Consulting agency- Martech app complexity and the importance of having a "learner" orientation- How to

S02, E01: Caryl Mostacho (Perkuto) and Courtney McAra (Survey Monkey)

May 15th, 2017 44m 37s

We return to the podcast this week to kickoff Season 2 with two guests: Caryl Mostacho (Consultant at Perkuto) and Courtney McAra, (MOPS Manager at SurveyMonkey)We recap the Marketo Summit and discuss what to expect in Season 2 of the podcast

Episode 010: Adam New-Waterson, VP of Demand Generation, RevJet

Apr 7th, 2017 49m 20s

In today’s episode we talk to Adam New-Waterson, VP of Demand Generation at RevJet.We discuss:- Value of ruthless prioritization- Strategic account based marketing- Measuring "Active Meaningful Dialogs" instead of sales pipeline- Care

Episode 009: Kristen Malkovich and Grant Grigorian

Apr 3rd, 2017 1h 3m

In today’s episode we talk to each other: Kristen Malkovich and Grant Grigorian.This week we discussed:- This podcast, how it's made and why we're making it- Deep dive into Account Based Analytics- Marketing Qualified Account- picking

Episode 008: Glen Lipka, Head of Magic at Engagio

Mar 27th, 2017 51m 14s

In this week's episode we talk to Glen Lipka, the Head of Magic at Engagio.We discuss:- being the first employee at Marketo- Marketo is a programming language- the future of automation and orchestration of "plays"- B2B designAs alwa

Episode 007: Caryl Mostacho, Senior Consultant at Perkuto

Mar 17th, 2017 47m 31s

In today’s episode we talk to Caryl Mostacho, who is Senior Consultant at Perkuto. She is a three-time Marketo Champion and a Marketo certified consultant.This week we discussed:Spring cleaning your databaseHow to be a metrics driven organi

Episode 006: Courtney McAra, Sr. Marketing Operations Manager, SurveyMonkey

Mar 10th, 2017 42m 52s

This week we're joined by Courtney McAra, Sr. Marketing Operations Manager at SurveyMonkeyWe discuss the battle between marketing automation and sales automation tools, what a really good email looks like and what great marketing ops looks li

Episode 005: Jeff Shearer, Director of Marketing Automation, Nintex

Mar 3rd, 2017 47m 3s

This week we're joined by Jeff Shearer, Director of Marketing Automation at NintexWe discuss fighting complexity in marketing systems, how to galvanize your team prior to deploying new tools in your stack and the secret to keeping up with new

Episode 004: Eddie Morales, Director of Demand Generation, Elastic

Feb 24th, 2017 47m 48s

This week we're joined by Eddie Morales, Director of Demand Generation at Elastic.We discuss the competing priorities of architecting the perfect marketing tech stack for demand gen, why business strategy should drive technology decisions, an