Welf is the founder and CEO of Potential, an app that helps you be intentional with your phone.

To quote their team "Technology can be designed to change your behavior. That's called persuasive tech, and there's a trillion-dollar industry successfully using it against you.

We believe technology can and should help us do the things we truly want to do.

The kinds of things that we know are good for us. Those that give us joy and meaning. Those that make us brilliant, happy, and healthy humans.

In times of exponential distraction, intentionality is hard. Potential is designed to help you master it."

It's an amazing idea, and a subject that is close to my heart, as I've struggled against persuasive tech since adolescence. I loved talking to Welf and I'm stoked he's doing this.

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