The importance of the barrel in whiskey making cannot be overstated. It is so important, in fact, that at Jack Daniel’s, we don’t trust anyone else to make it. On this episode of Around the Barrel, host Lucas Hendrickson visits the Jack Daniel Cooperage alongside plant manager Darrell Davis to learn about the painstaking process that goes into building this magic vessel that creates the color, flavor and character of our world-famous whiskey.