Matt Martin is with the fabled Lucasfilm Story Group. Martin started at Lucasfilm in 2007 as the buyer/product developer for StarWarsShop.com before moving to the Lucasfilm digital team managing content for StarWars.com, overseeing social media and producing videos as the manager, digital content, and community relations.

In this episode, we share the extended version of the interview we recorded for Podathon which ran on November 6, 2021. We talk about what the Story Group is, how he got there, and dealing with social media in his role.

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