0:00

I think the problem is people try to get

0:02

everything perfect in the first,

0:04

I mean, imagine doing a painting and expecting

0:06

that the thing that you had to do

0:08

is have the painting complete. ["The Honest,

0:17

Generous and Humorous Conversations that will

0:19

Feed Your Creative Soul and

0:22

Get You Thinking," with me,

0:24

Alice Sheridan. And today I

0:26

am joined by another fabulous

0:28

guest who recently came

0:30

into the Connected Artist membership to

0:32

share all his wisdom on YouTube,

0:36

getting started on YouTube, YouTube

0:38

for Artists, what we can

0:40

do, what we're worried about.

0:44

And I thought it would be lovely

0:46

to open the conversation up and

0:48

to have another chat with you

0:51

guys all listening in. So thank

0:53

you for being here again today

0:55

and welcome Matt Hughes. How's

0:57

your day been? Amazing, tiring,

0:59

I'm running a conference soon. So

1:02

I'm stressing out

1:04

about all of those things. Well, I say stressing

1:06

out, but I don't really know what stresses anymore.

1:08

And my life is definitely not as stressful as it used to be. What's

1:12

more stressing me out, Alice, is I've just seen

1:14

how many episodes you've done of this podcast. Oh

1:16

my God, how impressive is that?

1:18

Can you imagine never starting it? Here you

1:20

are, 250 plus. Can

1:23

you imagine never starting it? That's amazing. It

1:27

is a very good lesson actually in

1:29

just getting started with something before you're

1:31

even ready. Because I'm just getting started

1:34

with something on a trial basis to

1:36

kind of see how it goes, which

1:38

is exactly how we started. When Louise

1:41

and I began, and those

1:43

of you who've been listening to us for a

1:45

long while never believed this when I said, we

1:47

didn't know each other. We weren't friends.

1:50

We hadn't had loads of conversations. It was

1:52

an idea. And we said, well, let's try

1:54

it and see how it goes. And

1:57

I know that lots of you have been listening

2:00

Go right back to the

2:02

first episode of first episodes

2:04

we recorded with Apple I

2:06

phone headphones. Maison from.

2:09

Six years ago. So the sound quality

2:11

was. A. Polling no doubt, but

2:13

it doesn't seem to done as any harm

2:15

so that may be quite an interesting thing

2:18

to kick off of ways. But I on

2:20

before we get into that, did you tell

2:22

everybody a little bit about what does the

2:24

usual week looked like for you? What you

2:27

do had you help people, where can people?

2:29

Fine she because it's nice to know that

2:31

before we can get into the conversation. A.

2:35

Great site. Not

2:37

allow people know this is is

2:39

not become more common knowledge of

2:41

I actually have a full time

2:43

job Yeah I'm. And.

2:46

So a new a week blog

2:48

for me looks very weird because

2:50

I'm constantly on much ago and

2:52

I think actually probably a lot

2:54

of your listeners of in the

2:56

same boat you have to juggle

2:58

in what is their. Well.

3:01

Paid to be the be paid job

3:03

here and eat. To. Live and

3:05

Passion. To. Tried to do

3:07

their passion thing ever that but for

3:09

me the you tube stuff, the conference

3:12

how can people start channels and do

3:14

in life seems to funnel a close

3:16

to face is deathly where my passion

3:18

they have some. I had a video

3:20

company for like seven years but even

3:22

when I had that. That.

3:24

Was aside for so my advice stuff and

3:26

I'm still a site was I was still

3:28

walk in of my aunt. I could just

3:30

never really give this it's a morality contest

3:32

second, never really give it up as a

3:34

good amount of money every month for net

3:37

and we could never really get to that

3:39

point where we could just flip over to.

3:41

but it's enough for me to to be

3:43

paid to quit my day job. I'm. So.

3:46

So I think that was what's normal for me.

3:48

I want to quit that by the end of

3:50

this year. So I say this this episode I'll

3:52

go to come back in the as time and

3:54

listen to n Guy might you are right what

3:57

he said within a day. I

3:59

love that they. So for two

4:01

reasons, firstly, the fact

4:03

that you can do something extra and

4:05

even you said at the beginning like

4:07

you're not that stressed out, that feels

4:10

like a lot to juggle and

4:12

fit into your time. Are you

4:14

just really good at managing your time and

4:16

being clear with your boundaries? No,

4:19

I mean, you asked my wife, she'll

4:21

definitely say no, Alice. Not at all.

4:23

But like for me, I've

4:26

worked, been lucky enough to work

4:28

from home for way

4:31

before the pandemic. So a lot

4:33

of the jobs that I got were sometimes

4:36

hybrid and sometimes working from home. I

4:38

worked for the NHS in

4:41

Stafford and worked for, I went

4:43

there on the first day and picked up my laptop

4:45

and then I worked from home for eight months after

4:47

that. Worked for the Welsh government

4:49

and I used to go to Cardiff two days a week

4:52

as a hybrid situation.

4:55

But for me,

4:57

the last contract I had before the pandemic was

4:59

working for NEX and I worked in their offices

5:01

and it was only in Leicester, it was the

5:03

first contract I had in Leicester. I was so

5:06

happy to get something close to home. But what

5:08

it meant is that I was in their offices

5:10

five days a week and when

5:12

I'm in someone else's office, I have to put up

5:14

with all the crap that comes with all

5:16

this small talk, all the off the

5:18

politics, it's just so awkward. I

5:24

just really didn't like it. I don't fit in very

5:26

well. I'm trying to do all my other

5:29

stuff. I would do meetings and guest expert

5:31

sessions, live streams in the offices that I

5:33

borrow and just hope that nobody came in

5:35

because I didn't book them. I just sat in there and looking

5:38

down again, I had to leave a room because 10 people

5:41

came in. So that to

5:45

me was stress. Being in that environment was

5:47

stress. So then to go through lockdown and

5:49

come and be in my office, I've got

5:51

this lovely office upstairs, it used to be

5:53

the kids play room. It's only eight foot

5:55

by nine foot. But

5:59

when I... I feel overwhelmed.

6:02

I will go downstairs and play on my Xbox

6:05

for half an hour. And I

6:07

do that at the weekends as my

6:09

down time. So I've got

6:11

a really good balance of knowing when

6:13

to work and work hard. I

6:15

mean, even when I play Xbox, I'll build a website

6:17

at the weekend whilst I'm playing on my Xbox. That

6:21

doesn't feel like work to me. It's just something that

6:23

I can do at the same time. But

6:26

that's the goal, right? Isn't it? Doing

6:28

something that doesn't feel like work. And

6:30

I think you're right. There are a

6:33

lot of people who will be listening

6:35

to this and feeling like, you know,

6:37

the fact that maybe they're managing another

6:40

job or that they've got something that

6:42

is reliable and regular income somehow means

6:44

that what they do for passion, for

6:47

enjoyment, for creativity, you know, one

6:49

doesn't have to fill the space of

6:51

the other. And it's just so interesting

6:53

when we think of, you

6:56

know, what we

6:58

take the things that we enjoy and when

7:01

we turn them into a job that

7:04

suddenly has to become all

7:06

things to us. It

7:08

changes the nature of our responsibility

7:11

and our relationship with that. But

7:14

I do think it's interesting. That thing

7:16

of, you know, what do

7:18

you actually really enjoy spending your time

7:20

doing where you

7:22

don't keep track of hours and where you

7:25

are happy or you're doing it just because

7:27

you're interested or you want to bring people

7:29

along on the journey with you? And I

7:32

remember when I first started, you know,

7:35

building my art business and doing things

7:37

like teaching myself web design. And now

7:40

I encourage other artists to do things

7:42

like track their studio hours. But it's

7:45

not as a self-judgment thing. It's just

7:47

so that you can understand your process

7:49

a bit better. But what I've never

7:51

encouraged people to do, and I would

7:53

hate to do it for myself, would

7:55

be to track the amount of hours

7:57

that I spend around that. making

8:00

it all happen. In

8:04

my head, that's not really the thing.

8:07

The thing is the thing, and then there's just

8:09

all these other things that we put into place

8:11

to bring the thing to life. Yeah,

8:14

I think, and

8:18

this is why for me, when I think

8:20

about playing Xbox at

8:22

the weekends, I always have that guilt, right? It's something I

8:24

enjoy doing, it's not work, and I should be earning money

8:27

and all that kind of stuff, even though it's a weekend

8:29

or whatever. I

8:32

do it, and I think I probably do work

8:34

at the same time, just to kind of convince

8:36

myself that something's happening. But

8:39

also, I think it's about managing the task.

8:41

I know I can do a

8:43

website whilst I'm playing Xbox or do

8:45

some follow-ups for my sales. It's not

8:47

high-value stuff, and it's just stuff that

8:49

I need to do that

8:51

I know I might get over

8:53

a weekend, three or

8:55

four hours of solid work, but

8:57

it's split across those two days. Versus

9:01

if I'm sat there and I know, today's

9:04

working hours, I come in the office, and I go and

9:06

sit down and do those things. So

9:08

I'm just okay with finding the tasks that are

9:12

not so high-pressured and high-priority that I can

9:14

just do it. And like

9:16

I say, I feel like I'm doing something then at least,

9:19

and just not precious about it. But also, I think

9:21

the other part of all of it is

9:23

that I have a really great social

9:25

life, I don't have many

9:27

friends or anything like that. I've got one really

9:30

good friend and my wife, it's probably

9:32

as far as my friends go, which

9:34

I'm also very happy with, by the way. Some

9:37

people have like 10 girlfriends that they all go

9:39

on holiday with, or a load of lads that I

9:41

don't work well in those

9:44

situations. But

9:46

we do loads of things. So I've got

9:48

like five festivals this year. We go to theater,

9:50

we go to loads of gigs, Every

9:53

month throughout the year, pretty much there's something

9:55

going on. We're gonna see Sister Acts this

9:58

weekend. What?

10:00

So I feel my life with stuff

10:02

because I i really enjoy those things

10:04

and so I cannot when I'm sit

10:06

in hair am and I'm in return

10:08

for four hours I can just go

10:10

want as he says stats and weekend

10:12

and it's not an escape from the

10:14

long as it's more that is a

10:17

reward to lighten mean I were going

10:19

to an assessment is where most sinister

10:21

course and she's qualified as a mental

10:23

health country children so it is not

10:25

a celebration for a laugh that would

10:27

have probably done anyway because we were

10:29

going down. To London down for you? Do

10:31

it. But I'm it's just doing all of the

10:33

things I think when you can mix it all

10:35

up at a hack. how come on, I feel

10:38

stressful at it and I see that and. that's

10:41

why when us about stuff that stuff about much

10:43

comfort some months he not really I had a

10:45

little everything seems to be guy know right lockouts.

10:47

I don't know what it should be like for

10:49

what it should be like is our first one

10:51

so we just yeah can we get on his

10:54

bow that. Yeah, I do think

10:56

I do appreciate it. I visit the site

10:58

that I think people don't talk about and

11:00

am I think that's obvious What we try

11:03

to do here is kind of like took

11:05

that how the week scaring you know, lumps

11:07

and all the good bit sold, a bit

11:10

older we'll bit sly and there is quite

11:12

a lot of stuff. it doesn't matter what

11:14

area working in my pizza like oh it

11:16

needs to be done this mail you should

11:19

be doing athletes to be didn't and it

11:21

can start to feel quite stressful. So I

11:23

think finding that kind of. Balance where

11:25

your life is. Busy.

11:28

But still selling and yeah

11:30

excited and you're following you

11:32

person I let's move on

11:34

to how you cheap six

11:36

into this be you who

11:38

to you help with with

11:40

you tube. Say

11:43

someone asked me what a what my niece

11:45

was and yeah a passing to pick up

11:47

when you. When. You Do social

11:49

Media mandate that question? I

11:51

don't have a nice yeah as

11:53

much My. Cluster

11:56

clients goes from Artists

11:58

T A Needle. People

12:00

to coach his career

12:02

coaches of. Bricks.

12:05

And mortar businesses like a I just really

12:07

say very that I think the the way

12:09

I can't describe it. now if I always

12:11

say hot lead entrepreneurs because I like to

12:13

out with people that the care about their

12:16

suppliers not really funny When you do you

12:18

work for someone you really get see the

12:20

real side of that they're being am when

12:22

you a supply of for them so a

12:25

lot to it. I like to y y

12:27

l. O a better some stories in

12:29

that. Episode ever visit though it

12:31

took weather like I got it and I have

12:33

no I did in Iowa i think key so

12:35

we used to it didn't feel service feed a

12:37

where they would film the videos and send them

12:39

to his and then we would edit them. And

12:42

send them a you know door the publisher november

12:45

good idea that subsidy more and we dated a

12:47

savage because I didn't. Have most

12:49

people that went to have Saudis to

12:51

handle it anymore am so now adjusts

12:53

and now it just as in the

12:55

and that's everything like that we we

12:57

decided to do that service we tried

12:59

it we went for a specific nice

13:01

which was like speakers and coaches and

13:04

when we just found that it to

13:06

the. The ego was too much

13:08

with that group of people in. That's not to

13:10

say all speakers and coaches are like that and

13:12

but it's just the ones we happen to choose

13:14

a think we made and by cause on it

13:16

I'm and it's just like a we just stop

13:19

doing it you know which to decided that we

13:21

were going to stop doing it Nobody came in

13:23

and said Matthew said six months ago you them

13:25

do think I just try and think and see

13:27

that was but the there's no you bad side

13:29

of trying some fun in it not walk and

13:32

you'd be just fail a move under yeah you

13:34

learn something from it. Yeah

13:36

I'm so now we're focus on like

13:38

teaching people rarely in and showing their

13:40

me given them the skills to go

13:43

and do the thing and I think

13:45

my if you think of artists and

13:47

classes where you're teaching students how to

13:49

become barrel is it's the same thing

13:52

you to visit a largely creative and

13:54

technical thing. At the technical

13:56

thing that most people lack the skills and

13:58

say they'll come to me and say i

14:01

don't know what committees that I know what

14:03

might to use or that not to come

14:05

up with ideas for am mechanical and. And.

14:08

They'll say oh the things to me in a

14:10

the although I'm a mentor so I tell them

14:12

what state, don't get it? Come again, do that

14:14

thing. I also do a lot coaching around and.

14:17

How they and I'll give you an

14:19

example because we were talking about earlier.

14:22

Is. I'm at a tell people

14:24

not to film videos when they're in love

14:27

energy. Yeah, so what you doing

14:29

this it? it's Harper sick. This is my

14:31

low energy time so he the west onto

14:33

the podcast. otherwise they finally significant that's really

14:35

low energy. I'm not a yeah. try to

14:37

bring the energy. Of course the podcast are

14:39

booked. It's cause it's my low energy time

14:41

when I do videos x ten o'clock in

14:44

the moon in like ten to twelve Ten

14:46

to twelve. So thing I know that's my

14:48

high end times or might find that within

14:50

your being and I suppose it's the same

14:52

with Artist. Who are you eat a right.

14:55

Five it in the radio this morning at

14:57

ten thirty if I will be and I

14:59

was like rotten. Gonna get there fast and

15:01

get that done here because that's how I

15:03

want to start Today said that Five reading

15:06

as experts at six thirty because they're here

15:08

because otherwise the day yeah the day's gone

15:10

doing things like this to it's the me

15:12

as the kind of. He

15:15

said admins I found it is an

15:17

admin about them. Is

15:19

more than an admin. I genuinely

15:21

enjoy. I love the fact that.

15:23

We have these somewhat random conversations you

15:26

know I really love and this to

15:28

get seeds in to Youtube. I think

15:30

I love the fact that as we've

15:32

done more, unease mentioned that we've got

15:34

quite enough that the site already the

15:36

one that we think we're the ones

15:38

that we plan for or the ones

15:41

that we like to have an idea

15:43

or light try to make ourselves think

15:45

the structure for. If

15:48

they're fine, it's the ones where.

15:50

They. Really are more random and maybe we

15:53

just picked up with sometimes after it's we

15:55

did you know we might look at each

15:57

other again that any good you think? any.

16:01

We effects, oh the hell you know,

16:03

we'll just. We'll. Edited and

16:05

paste the anyway. those are the ones we

16:07

get all the messages about. I'm I'm guessing

16:09

that the same might be true of you

16:12

Tube. All inside the of us. So

16:14

I did a pot for our got podcast

16:16

called the Team's Success Podcasts as I find

16:18

pitch of the day Yeah I'm an I'm

16:21

A I've. Been. Interview my speakers for

16:23

the conference Why and I'm one of them.

16:25

Code louise broken and we sat there week

16:27

or so ago. moved a this episode and

16:30

we just side and three the mines he

16:32

do is read more like Louise a sea

16:34

run the linked in training business so she's

16:36

a doubt he trains or not big corporate

16:38

companies but for the last two or three

16:41

years maybe since thought that oh she's been

16:43

saying on the social is a key get

16:45

loads a link from them. At

16:47

lead to lead from you tube. Way

16:51

because she didn't link thin my you think

16:53

that's the main thing but what people do

16:55

is they go much her videos they wound

16:57

said louise and then of course they then

16:59

follow up and asked to work with her.

17:02

And so we had that conversation we

17:04

a with again you know and other

17:06

prep. Time. To to the

17:09

for my podcast. We just go and talk and ask

17:11

them questions and I got this feedback and I think

17:13

it is on the youtube channel and it said. Well.

17:16

What was the plane that you just

17:18

chatted for twenty minutes? Yeah. then another

17:20

common I got somewhere else would like.

17:23

Or that was brilliant. I did no

17:25

need to do that thing. It's so

17:27

he's just to completely out polarizing per

17:30

opposite views and I think that's why

17:32

I love about podcast in in general

17:34

but also to com Ten because you

17:36

know when you create content that you

17:38

think ah my goddess some obvious that

17:41

athena hundred people describe how to you

17:43

know do that fast. In

17:46

a drawing or ever, why would I do that? Why

17:48

is anyone going on? mind you find someone to watches

17:50

and guys on my part of the cyst of just

17:52

never seen it. Like this before. This is

17:54

the moment of heard this part time ten

17:57

times before. Yeah, this is the moment that

17:59

he finally landed. And

18:02

you just can't guess for that stuff, can you?

18:04

You just record these things, put them out there,

18:06

and you've got to let someone else decide what's in it

18:09

for them, and there might be nothing, and that's okay

18:11

as well. Yeah, I think it's

18:14

a very interesting balance, I think, between...

18:16

And I run a... There's

18:18

a course that's available all the time. It's

18:20

called Time to Shine, and

18:22

it's like a 14-day mini-challenges,

18:25

super-short things that people can do,

18:27

because I found that within

18:30

the membership, there were

18:32

a lot of people coming with a want

18:34

or a desire to publicise their art, to

18:36

share it, to show it. And I think

18:39

art making as a

18:41

practice, it's solitary by

18:44

nature, usually. It's

18:46

quite private, it can be quite

18:48

revealing, and I

18:50

noticed that there were a lot of

18:52

people they were hesitant

18:55

about even showing up on socials, like, what

18:57

do I post? How do I talk about

18:59

it? How do I share? And

19:01

it's just this very interesting balance, I

19:04

think, of finding

19:06

enough confidence to

19:08

get started, having enough understanding about

19:10

what you do, but more importantly,

19:13

why it's important,

19:15

and really recognising for yourself

19:17

that the practice of sharing

19:19

it is going to be as

19:22

helpful for you, if not more

19:24

helpful for you, in terms of what

19:26

it reveals, as the fact that you're

19:29

concerned about the people watching

19:31

or who are going to be seeing it. You've

19:33

almost got to disconnect the end

19:35

result and outcome, I think, in order to

19:37

get started a little bit. How do you

19:40

see that with people that you work with?

19:42

Yeah. Yeah,

19:45

I think I agree. As you were saying, I

19:47

was thinking about the artists that they love doing

19:49

art, and then they stopped for 10 years, and

19:51

then picking up the paintbrush again was

19:53

the hardest thing. Even though their skill in their

19:56

mind never left, it was just hard to start

19:58

again. It's the same with video. It's

20:00

the same with any kind of content really, any creativity I

20:02

think. I bet Dantin's the same, you know,

20:04

you dance, you stop doing it for two years, going

20:07

again, my wife just started Zumba again after like

20:09

six months off, and she's like, oh my God, I feel like

20:11

as slow as anything, you know,

20:13

and she was loved being fast and all that

20:15

kind of stuff. So it made

20:17

me think of that, but I think you've

20:20

just gotta be selfish. You

20:22

know, you want to do stuff for

20:25

other people, and actually with me, I'm teaching

20:27

a lot of the time, or I'm trying

20:29

to show people the way to do stuff

20:31

in my own unique way. But

20:34

you've gotta be really selfish in just getting

20:38

stuff out there and doing a few more than anything

20:40

else, which seems counterproductive.

20:42

I'll give you an example of

20:45

it. We did a

20:47

virtual summit called Create A Day, so we're doing

20:49

a two-fester conference every six months, and Create A

20:51

Day every six months, like 13 weeks, three weeks

20:54

each. You're gonna do the two-fester conference

20:56

not just once a year, twice a year, I think.

20:59

Every six months, yeah. The next one's in Dublin, by the

21:01

way, which we're gonna tell everyone on

21:03

the day, but if this comes out before then, everyone will know.

21:05

It's like the worst-kept secret because I'm telling everybody about it, which

21:08

is because I'm so excited to do it in Dublin. I

21:11

mean, I'm excited about Birmingham as well, but there's just

21:14

something about Dublin. So

21:17

we did the Create A Day, and I

21:21

did a wrap-up of the event

21:23

and just talking about what the results were and

21:25

all that kind of stuff, and I did it

21:27

live, put it on YouTube and stuff,

21:29

and I just said at the right of the star, this

21:31

is totally self-indulgent. I want to look back at this in

21:33

a year's time. And remember

21:36

where we started the process. I've got the

21:38

sun just coming in, I can see it.

21:40

It's rather beautiful, actually. Good,

21:43

thanks, it's the golden hour. So

21:45

I just did it, and I said, this is just

21:47

for me, it's self-indulgent, because I just wanted to look

21:49

back and remember what it's like. And I think, actually,

21:51

if you think about all of the things that we

21:53

create That we look back in

21:55

six months' time. hopefully not everything. We look back in

21:57

six months' time and go, Oh my. God, it's Horrendous..

22:00

I could you add in have a

22:03

six month version of you before that

22:05

land unit practice or that kind of

22:07

stuff am. I flew still able

22:09

to look for in guy or that that was

22:11

good. I did that thing. Gotta stop it. You

22:13

look where I am now. And.

22:16

And it's hard because when you were you

22:18

on now he get it for your future

22:20

self right? But. Econ.

22:23

Icon creatively see my pictures my future

22:25

self I weighed like for my future

22:28

self but I know like with the

22:30

conference with Create today we have a

22:32

do the first one. It has to

22:34

be hard. Yeah. Affair

22:37

the has to be hard. At

22:40

the I think. I think when I think

22:42

how big is the challenge I think bye

22:44

bye sorry. Like the first time you do

22:46

something you're not a next president, you don't

22:49

know exactly how it's going to guys, whether

22:51

it pains angle putting together a conference. So

22:53

during Alpha City Lights, it's not going to

22:55

be your. Best. Version of. You

22:57

and print. Whatever you've got to

22:59

where and pull together all your

23:02

strands that you got say saw

23:04

the inevitably, the next one's going

23:06

to be. Far and batter.

23:08

Batter and you're gonna find your voice and

23:11

figure out a lot you say, a time

23:13

of day that work for you and will

23:15

you want to say i'm what's perfect length

23:17

and all of those kind of things we're

23:20

We're really hard on ourselves on the first

23:22

fashions, that we do things and that that

23:24

must hold a lot of people back like

23:26

I don't I can't get this perfect so

23:28

I'm not gonna bother posting anything. Or starting

23:31

anything on a cheap. Yeah.

23:33

At Out Honest I almost got add a

23:35

membership for a year and we had this

23:37

one guy that showed up for every week

23:40

we have qualified. I am. And.

23:42

He showed up every week and he just

23:44

never be never created video and that I

23:46

would guess I'm Easter Edges, he just wouldn't

23:48

crates it and that's just so we'll analysis

23:50

paralysis or confidence or that kind of stuff

23:53

and I think that's why said the app

23:55

has to be hard but that going from

23:57

zero to one. He. Is

23:59

the hardest bet. It. Feels like the

24:01

hardest thing and then a lot is almost

24:03

like of weight lifting off the shoulder to

24:05

do it. So so now my strategy with

24:07

people is am when we first meet with

24:09

lot we do a planning session is the

24:11

first thing but I'm not. You're gonna cry

24:14

a video this week and the like ah.

24:17

But. What about? And. They'll give me

24:19

all the excuses and the well the A

24:21

D D drive. Alice: Yeah. That.

24:23

Human, Be a fast. I've innocent. He

24:25

move know, but I can. I remember.

24:28

I mean, I remember roughly what it

24:30

was like. I've probably blanked out my

24:32

actual size driving lesson right? To say

24:34

to that are a threat was up so I

24:36

remember and at the same strange thing about or

24:39

later in life moves back block of a road

24:41

away from I saw it but I just member

24:43

get in in. And I'm. The.

24:46

Instructor got the job and see and not got in

24:48

it and he was yeah either again and i was

24:50

about walk. A foot while the first

24:52

lesson I'm just gonna spend or let it on the affair in

24:54

He was like nope, Yeah you just

24:56

five minutes late you drive in a car and it

24:58

was so wage in owning so hard and now now

25:00

when you think that job and you just i mean

25:03

think about it. he is like. Thought.

25:05

Walk in balkan out the door as

25:07

naturals the today and I say. It's

25:09

like when they give me your baby to leave

25:11

hospital incident you like. but really? Like.

25:13

Seriously, you're just gonna not Obama? Come

25:15

on one of the hospital with baby.

25:18

Mile. Off at its hair when are Fast

25:20

was born and I was twenty three and

25:22

they took her away and left me with

25:24

the baber for forty minutes on oh my

25:26

god that felt about my life with and

25:28

I was like i just remember handle looking

25:30

out the door begin is ever going to

25:32

come back to stick to my god I

25:35

know what to do. The baby was totally

25:37

reliant on a may be in a superstar

25:39

she was and came back and sellers okay

25:41

I'm but yeah I mean you know that

25:43

that first thing I think he just got

25:45

oh so have written a bandaid officer thing

25:47

as the american. Santa and just get started

25:49

and and do it and same. Oh

25:52

wait now when anyone comes to me where

25:54

it so a few tivo we do a

25:56

lot. short stuff you know some people sat

25:58

mackeown do it too. The minute video now

26:00

look at is just too much of a big

26:03

jump. What can I do in the meantime? on

26:05

so I'm not? Let's do or. A

26:07

short to you tube show or what

26:09

have a people call tic toc real

26:11

right? Use. Wherever. I. Get

26:13

them to do that fast. Oh it's only

26:16

a minute long and it just gets them

26:18

Connors thinking and feeling what it feels like

26:20

to create content in that way. A you

26:22

talk about those people that find it difficult

26:25

to show their face of the first time

26:27

or and maybe they do a lot with

26:29

a hands at the woman or a know

26:31

come into T. Pascoe Robin East of Income

26:34

mentioned on the call it we had and

26:36

she just so the hundred and is a

26:38

lot and she's got the seven hundred ninety

26:40

thousand subscribers just with a hand with her

26:43

voice. So it can while you

26:45

can do it. but I just think

26:47

the same small with the connection the

26:49

have with people's faces that yes it

26:51

were possible. Just. Bite

26:53

the bullet and game front of the camera. As weird

26:55

as it feels the first on. The

26:58

just. Question

27:00

say I mean to people who

27:02

are rice the beginning. So.

27:05

There there's. A few

27:07

things out lab and that's kind of

27:09

just dismantle a few of the block

27:11

the people who are right at the

27:13

beginning of a thinking about that and

27:15

then maybe let's talk about like why

27:17

this should be something he should consider

27:19

back by I can imagine like my

27:21

blocks of be. At the

27:23

tech and guessing the thing set up

27:26

is going to be too complicated and

27:28

it will live on my to do

27:30

list for like. Three.

27:34

Four. Months. Eight Months. Twelve

27:36

months to years. Like

27:39

and then I will actually do it and

27:41

think how to watches the and it will

27:43

take me ten minutes. What you actually need

27:45

to do to get you tube channel. Like

27:48

just don't fit. A

27:51

It's a Cg mobile phones. as there's

27:53

nothing else you need. I

27:55

wanted Really? that you tube. I

27:58

mean, how do you literally. just get like

28:00

just just let people know how

28:02

easy it can be to jump. Yeah

28:04

so if I describe the steps in in

28:07

a sort of without getting into detail you

28:09

need a Google account. Yep. Right

28:11

so most people have got a Google account. When

28:14

I first did that course I had to create a video

28:16

on how to create a Google account so I let someone

28:18

send a didn't. You need a Google account you go to

28:20

YouTube. One of the first things it says to you if

28:22

you go to YouTube is do you want to create a

28:24

channel? So you say yes to that.

28:26

Most of the time now it gets you to create a

28:28

brand channel so you have a channel and it would just

28:30

be like an empty space. Just

28:32

like a white empty uh what's

28:35

the thing canvas right. And

28:38

then you can take a video whatever

28:41

video you've created and upload that straight away

28:43

and that could

28:45

be your first video. So if you think about it. No

28:48

editing so let's keep it

28:50

really simple to begin

28:52

with. Totally totally yeah because the

28:55

problem is you the way you just described it then you

28:57

know I'll do it and I'll wait four months because I'm

28:59

not the right equipment or whatever. I need

29:01

to see your thumb look and put it in the

29:04

corner. The way you

29:06

described it if anyone's listening on the podcast Alice

29:08

put a thumb up and it came up on

29:10

the screen. All the things

29:12

that you said beforehand they're the things that

29:14

stop people so when I have the calls

29:16

and we do like a weekly call and

29:18

I've got four parts to my program

29:20

and we do that in

29:23

order every month. So it's

29:26

one two three four one two three four one

29:28

two three four. Same thing. Planning production

29:30

publishing promotion and it's a flywheel so

29:32

we just go around because the process

29:35

with podcasting and youtube is really similar

29:37

and it just follows that strange thing.

29:39

There's no no difficult strategy with it

29:41

right. It's just consistent

29:44

finding your flow isn't it a little bit.

29:46

Yeah well everybody just comes up with

29:48

a normal excuses you know of of

29:50

what will stop you and and actually

29:53

when you break it all away you just say right

29:55

get your mobile phone out and I could literally

29:57

do it right straight away and I'll

29:59

say just tell people about

30:01

you and what you're going to deliver

30:04

on your YouTube channel. So

30:06

my name is Matt, I do video, my name

30:08

is King of... I've got a brand called King

30:10

of Video. I used to have a video company

30:12

for seven years and on this channel I'm going

30:14

to do this thing, I'm going to teach them

30:16

about YouTube and how to make better videos. What

30:18

if people don't know what they want to put on

30:21

their YouTube channel? Well

30:23

you've just got to choose something. Okay.

30:26

So what's the thing? It could be... I'm

30:29

Alice, I'm an artist in London

30:31

and I want to share some

30:33

of my everyday journeys

30:35

and trips to the studio, what I

30:38

see and then how it comes up

30:40

in my paintings. Yes, exactly

30:42

that. So and you

30:44

just... when you do that... so let's

30:47

say that was two minutes long, that

30:49

was two minutes, it feels like a long time when you

30:51

first do it, but let's just say

30:53

you did that and if you've never done anything

30:55

like that before, a post-it note with three to

30:57

five bullet points of what you're going to talk

30:59

about and you just do it and deliver it

31:01

in that way and then you post it. Right

31:03

and once it's posted, it's out there, it's done,

31:05

you don't have to worry about it anymore. Don't

31:08

think about it, don't worry if it's perfect,

31:10

first one's done. Yeah. And

31:12

then all we've got to do

31:14

after that is be one percent better every

31:17

time. So about creating all this

31:19

stuff is like I make it really

31:21

easy because I'm a lazy videographer, so like

31:23

my lights go on and off with

31:25

one button. If you're watching YouTube you'll

31:27

see that. Because for

31:30

me the excuses are like if my energy

31:32

is low I don't want to do this

31:34

stuff. Yeah. So I create an environment where

31:36

it's simple and easy and again that's why

31:38

I get people to use their phone in

31:40

the first instance. So if you think

31:42

that you've just got to be one percent better each

31:44

time, then the next time we

31:46

can worry about like and it might not be

31:48

that even the next time it might be like

31:50

five videos later, the lighting is

31:52

not so great. Or I've listened to it back,

31:54

I hated listening to my voice because everyone hates

31:57

their own voice, But

31:59

it still sounds a bit. Hideo the something guy

32:01

most or need a microphone yeah we

32:03

need microphone and the next time other

32:05

lots is not gray out again get

32:07

em some lights and any. just do

32:09

that over time and I think the

32:11

problem is people talk to get everything

32:13

perfect in the maps mean imagine doing

32:15

a painting and expects in that the

32:17

thing that you have to do is

32:20

have the painting complete before he started

32:22

my. Yeah, but. He

32:24

caught a that Canada you have anything can

32:26

be run in a the materials book. He

32:28

could just start with the basics couldn't you're

32:30

in the first instance. And then

32:32

of yeah I'm I'm assuming as well that

32:34

I mean I as an no sense in

32:37

terms of editing. I mean you could either

32:39

fly if your Mac pass and you could

32:41

do it in I movie. But as you

32:43

keeping it sure does a lot of apps

32:45

that you could even even even editor on

32:48

your phone. Connie. Yeah, yeah, definitely. I mean

32:50

so I know people have a secret

32:52

on a you two guys Been a

32:54

lot time of beauty this hum and

32:56

I know plenty of people that have.

32:59

Got. To ten thousand dollar hundred thousand

33:01

subscribers on the only ever use their

33:03

phones the having lie at it in

33:05

the phone they could bear create the

33:08

video on the phone or they do

33:10

have a few extra gadgets like a

33:12

mark of Home to give me a

33:14

lot of some kind of stabilizer both

33:17

sold on an iphone I. Think

33:19

lighting is really important. like

33:21

the snow light. Sorry.

33:24

As a huge sheep thing here, but

33:26

you know it makes all the difference.

33:28

And at slate. It's

33:30

so accessible these days. all that

33:32

kind of stuff it doesn't have

33:34

to be a block all be

33:36

that expensive. I'm interested in in

33:38

the best own editors. What?

33:41

What the people he's. Not that it's

33:43

a the so I used to teach on

33:45

so they caught in shop values that because

33:47

the at available on Android and. Apple

33:50

yet and apply Cold Six Cove

33:52

my bow and it's in school

33:54

and at some. At

33:57

the As Used In show On and I

33:59

pads the whole on a theory than today's

34:01

because I like the fact that it was

34:04

available on phones and and on tablets you

34:06

know yet? or the thing that people use

34:08

now and it's spray in there is a

34:10

paid version, A Cup Cup Massacre inches. Thick

34:13

taxa I think. tic toc own that

34:15

I wouldn't know that. But.

34:18

It's so good. And. It's

34:20

obviously works only devices and if

34:23

you pay for the privatizing ago

34:25

the different styles of captions and

34:27

transitions. I mean you know, We've.

34:30

Very low effort. You can become a

34:32

really good editor on a on a

34:34

relatively simple piece of software like kept

34:37

book. you know this of a professional.

34:39

badges of the things but I get

34:41

people to stop anywhere near that. And

34:43

it's interesting as well as I wonder

34:46

if things like you know the editing

34:48

that you have now even within Instagram

34:50

Unreal. I mean the. You

34:52

know, when we'll first started? Lot easier

34:54

to splice. A lot Tat tat. Yeah,

34:57

I do things together and I still

34:59

have a free version splice that it's

35:01

very similar to ensure I find the

35:03

controls are a little bit bigger. safer

35:05

with the when I don't need my

35:07

reading glasses like I get the things

35:09

a bit clearer and. But.

35:12

Actually, I haven't used it for

35:14

quite a long time because the Edison

35:16

controls within. Within Reels axes

35:18

So good now and I think that

35:21

that helps people maybe play around a

35:23

little bit more with what they can

35:25

do with editing and at maybe breakdown

35:27

some of those barriers. I mean you

35:29

could even create an Instagram real download

35:31

it, upload it to you. Tube is

35:33

a short for you published yet you

35:36

won't even get a watermark on it.

35:38

I'm willing. Your. others

35:40

this laser things you can do not have

35:42

tracks your life the i mean up so

35:44

that eventually will get people to do that

35:47

so so madison so i get them guess

35:49

film it and then just drop it in

35:51

a folder somewhere that someone else can pick

35:53

up an editor that's the real back because

35:55

addison's gray is on if you create friday

35:58

in real time soak yeah probably

36:00

the biggest time suck. If you think

36:02

if I film a 15 minute video

36:04

to edit that video and

36:06

make it interesting, it would probably take me

36:08

an hour or two. Yes, I agree. Which

36:11

is insane really. I've just filmed the thing,

36:13

I just want to get it out there,

36:15

you know. But if

36:17

I put that in a folder for my editors to

36:19

use and edit, they'll do it 10

36:22

times better than me and it will probably cost me

36:24

20, 30, 40 quid. So why would I not get

36:28

them to do it? I wouldn't recommend that at the

36:30

start when you first get started. I always say to

36:33

people, you want to learn at least. So maybe

36:35

you've not got as much income this month and you

36:37

need to do your videos yourself. So at least you

36:39

know how to do a reasonable edit of them and

36:42

then things are picking up again. I can outsource a bit more

36:45

or whatever the situation may be. Or maybe I'm

36:47

earning a bit of money from my YouTube channel

36:49

now so I can, the first money that I

36:51

earn, I use to outsource

36:54

the editing because then it means I can create

36:56

more content rather than editing the content. Why

36:59

should we be doing things on

37:01

YouTube? And the

37:04

second part of that sentence is brackets

37:08

rather than social media. How do the

37:10

two fit together in your view? So

37:14

I think, I compare

37:16

it to, because I love music, I compare it

37:18

to music, right? You can either

37:22

go and perform in

37:24

a small venue, that's a thousand people,

37:27

it's a headline artist because it's a

37:29

smaller venue, or you can go and

37:32

be a support act for Harry Styles

37:34

at Wembley Arena. Which

37:36

one would you prefer to do? And

37:39

I think performing for Harry Styles

37:42

in Wembley Arena is probably better

37:44

for you. You might even

37:47

know there's the support act and there's

37:49

only half the stadium, that's 25,000 people

37:51

compared to the thousand

37:54

that you had before. So that's

37:56

how I see it as the two things. Now I will say...

37:58

Is that because of the referral, Ed? of

38:00

the way that YouTube video is the audience size.

38:02

So you're talking about, so when

38:04

you're on social media or Instagram, it's your

38:06

audience size and we all know, you know,

38:08

perhaps what the percentage even of your audience

38:11

that gets shown your stuff. Whereas what you're

38:13

saying is when it's on YouTube because of

38:15

the way they recommend

38:17

videos after other videos, you're getting

38:20

a bigger. The potential is higher. Yeah.

38:22

Yeah. Okay. You still have to

38:24

be strategic with all of the content in order to

38:26

reach the right audiences and all that kind of stuff.

38:29

But even if you started, so a guy, I

38:31

know Jerry, he said to me, he was on

38:33

my podcast as well. He said, I said, Matt,

38:36

how are you going to get started? And he

38:39

said, I said to him, how did you

38:41

get started? And he said, I was

38:43

just going to give it a year and do one video

38:45

every week for a year. Yeah. And

38:48

he's got 125,000 subscribers, 128,000 subscribers now. That's

38:53

the strategy. One video a week for

38:55

a year. If you do that,

38:57

you will pick up subscribers. And

39:00

it doesn't matter how many really, that's

39:02

kind of irrelevant. It's just the process of

39:04

going through and creating a video every week

39:06

for a year, exactly the same as your

39:08

podcast. Okay. You do that

39:10

and you pick up compounding

39:12

effect, right? There's

39:15

a little bit of a difference though. And this

39:17

is one of the things that I both love

39:19

and find difficult about the podcast. Let's just take

39:21

these things as an example and

39:23

about like our relationship to what

39:25

we create and the people who listen,

39:28

watch, interact. But

39:30

we're having this conversation now and a little bit

39:33

of me is thinking about everybody listening. And

39:35

a little bit of me is just having a

39:37

conversation with you and I'm not thinking about the

39:40

how many thousands of people who are going to listen to

39:42

it. Cause that would throw me off my game in this

39:45

context. And I love,

39:48

I kind of love knowing and

39:50

also sometimes I'm quite frustrated that

39:52

there isn't a feedback loop very

39:54

much from the podcast. You

39:56

just have to trust that it reaches people.

39:58

And I know it does. I know

40:00

when message me or people come in or

40:02

they join the membership and they say, I've

40:04

been listening to you on the podcast. And

40:06

it's kind of in a way not the

40:08

reason that we do it, but it's a

40:11

very different feedback loop than social media where

40:13

we get, we can

40:15

build quite close friends. I've

40:17

built amazing friendships through social

40:19

media and that kind of

40:21

regular almost everyday connection. How

40:25

does the feedback and the comments

40:27

and that sense of community element

40:29

happen in YouTube or is that

40:31

not part of it? Because I

40:33

think that's my block, if I'm

40:36

honest. Yeah, so you can create a

40:38

community, there's a community tab that you

40:40

get and there is a feed and there's a few other

40:42

things like that that can help you. I

40:45

think we were kind of comparing apples

40:47

and oranges really, because

40:50

it's what you want to get out

40:52

of it. Imagine it's like doing local

40:55

advertising in your local radio versus national

40:57

radio. Like you know that the people

40:59

that hear you on national radio, you're

41:01

not gonna see them in the street.

41:05

But on local radio, you might. You

41:07

might create better local connections, but

41:09

the opportunity is bigger in the

41:11

national scene and the national, who

41:13

knows who might see and hear

41:15

it. Podcasting is the same. You

41:17

know, again, you write

41:19

about the feedback loop, but you're

41:22

talking about two great marketing tools that

41:24

have a bigger impact but less closeness

41:29

than you say Facebook, Instagram and TikTok, because you

41:31

can reply and you can become friends and DMs

41:34

and all that kind of stuff. Whereas

41:36

I think think about these as big

41:38

marketing tools that then drive

41:40

people to those things. That's

41:43

how you get the closer. Okay, and I'm

41:45

also trying to kind of put myself on

41:47

the spot and think,

41:50

you know, why do I have resistance

41:52

to YouTube? Because I don't actually, I

41:54

don't have a resistance to showing

41:57

up on video. I do that quite happily. I don't

41:59

have a resistance. to sharing what I do.

42:02

But I'm just trying to kind of

42:04

peel back the layers because chances

42:06

are if I'm feeling this, I know other people

42:08

will be as well. And I

42:10

think one of them is I think it's going to take

42:13

too long. And even

42:15

as I say that, I know that

42:17

that doesn't have to be true. Am

42:19

I worried about getting more critical comments?

42:22

Little bit maybe, because there's some early

42:24

videos that I have up that are

42:27

still up on my channel that got

42:29

some quite brutal comments

42:32

in a way that has never happened on

42:34

Instagram. I'm just trying to

42:37

work through my own objections. Yeah, yeah.

42:39

So in terms of effort, it's

42:41

as much effort as you want it to be. So imagine

42:45

running your business, right? When you first get started,

42:47

it's hard. There's a lot of effort that you're

42:49

wearing all the hats. And anyone

42:51

that wants to scale themselves in their

42:53

business, what you do, you

42:56

don't end up doing more work the

42:58

bigger you get. You end up doing

43:00

less work, but more strategically to the

43:02

right thing. And usually that's income generating

43:04

activities versus doing the technical

43:07

stuff in your business. There's the

43:09

same in YouTube. You start doing all

43:11

of the things. Eventually you peel back

43:13

right to someone designs my thumbnails, someone

43:16

edits my videos, someone publishes my videos,

43:18

and I just show up and do

43:20

the 10, 15 minutes of talking to

43:22

it, and that's

43:25

it. So in

43:29

terms of effort, that's the way it is. But the other

43:31

thing to think about is the promotion of that stuff. So

43:33

I teach a strategy of taking

43:35

one, what I call a signature video,

43:38

your YouTube assets, which is what it

43:40

is, and then creating 49 pieces

43:42

of content, 47 pieces of content, whatever, out of

43:44

that one video. And if you did that every

43:46

week, if you won video a week, you'd have

43:48

2,500 pieces of content by the

43:51

end of the year. That

43:53

strategy of doing that can

43:55

take two to three hours a week. But

43:58

you've got all of that content. And

44:00

if you then take some of that and

44:02

put it on Facebook, where you've got that

44:04

engaged audience that really like what you're doing,

44:06

and you want to stay top of mind

44:08

because you've got this, you know,

44:11

you're not getting enough commissions for stuff. And

44:13

you'd see it, and there's other people in your network,

44:15

and you see in there getting the commissions, but you

44:17

know your work's better than theirs. But they just seem

44:20

to be more on the socials

44:22

than you are, like having

44:24

one asset, signature

44:26

video that you have on your YouTube channel,

44:28

which you then break down into smaller videos,

44:31

can make you more visible just

44:34

by having. And like, again, if it

44:36

feels like it's going to be a lot of work, it doesn't have

44:38

to be a lot of work. You

44:40

said about taking an

44:43

Instagram reel and put it on

44:45

TikTok, for example. There's a piece

44:47

of software called repurpose.io, where you

44:49

upload it once to TikTok, I

44:51

think, and then it goes to

44:53

Instagram Reels, it goes to YouTube

44:55

Shorts, it goes multiple places. The

44:58

interface of it's a bit pants. I really wish

45:00

it was a better piece of software, but in

45:02

terms of what it actually delivers, it just means

45:04

you upload it once, and it just gets shared

45:07

around everywhere. You don't have to do anything. You have to set it

45:09

up. It's just a mindset change,

45:11

isn't it? I think, you know, from, you

45:13

know, where is your go-to first position? You

45:15

know, what I'm hearing you say is,

45:17

you know, start with YouTube, and then you can

45:20

take things out

45:22

of that as your

45:24

starting point. Yeah, okay,

45:26

all right. This is probably the hardest

45:28

thing for me, Alice, because when people

45:31

say, I want to start YouTube, why

45:33

should I buy your course? I'm

45:35

like, because of all of the things, I'm not

45:37

just showing you how to take a video and

45:39

put it on YouTube. We described earlier in this

45:41

episode that it's a step by step, and it's simple.

45:43

You can just go and do it now. What

45:46

about all the strategic stuff that you need

45:48

to do? How do we really save time?

45:50

How do we make it easy? How do

45:52

we get rid of those confident things? Like,

45:54

that's the expertise that I have, just in

45:56

the same way as you, with the work

45:58

that you do. you can come to

46:00

now, you've been doing it so long that you can

46:02

answer any question that people give you and you can

46:04

do it with confidence. But I think

46:06

also again we go back to this the

46:09

thing that we started the conversation with like

46:11

when you're starting something new like you can

46:13

either choose to like figure it

46:15

all out yourself the hard way she

46:17

puts her hand in the air you

46:19

know I kind of quite like doing

46:21

that sometimes but also you

46:24

know being honest there are times where you

46:26

know you just don't have the capacity for

46:28

that and like when you say you have

46:30

one you know you have one

46:32

youtube and it creates 47 bits of

46:34

content like my brain kind of goes but

46:37

I'm imagining that you've got a system

46:39

for that and you can but I

46:41

can look at your system and go

46:43

okay well making four pieces of content

46:45

from that feels realistic for me now

46:47

that's what we start with so that's where I'll

46:49

start yeah so we so we and

46:51

like it like I said with the videos if

46:54

I said to you right at the start we're

46:56

going to go and create an award-winning piece of

46:58

video content yeah yeah five people working on it

47:00

all that goes you'd be like oh my god

47:02

no way I'm not even going to go there

47:05

but saying like get your mobile phone out between

47:07

this time and next this week and next week

47:09

you're going to create a piece of content it's

47:11

two minutes it probably take you two hours to

47:13

do that two minute video the first time but

47:16

eventually it gets quicker and quicker and so we

47:18

have to start small so we go repurposing wise

47:20

if we put it on youtube where else could

47:22

we put it at long form oh we could

47:24

put it in these places then what we can

47:26

do we can split it into little things we

47:28

can put it in these places and you just

47:30

build on it each week my first 10

47:33

20 podcast episodes I edited myself now

47:36

my editor takes them put some on

47:38

youtube for me she does all of

47:40

the editing everything I just do that one

47:42

thing but I had to do

47:44

it myself first and understand the process so that I

47:46

could pass it on to her to do and

47:49

teach her how to do it yeah I'm thinking that

47:51

there might be different people listening and different

47:53

reasons for them starting to do this one

47:55

that we've already spoken about is like your

47:57

own record like your

47:59

own record and enjoyment and it

48:01

could be a creative outlet that

48:04

you really enjoy. I can imagine

48:06

that there might be artists who

48:08

want to show, teach, run workshops,

48:10

share their practice and

48:12

what about artists

48:14

who don't necessarily have paid offers, courses, workshops,

48:17

that kind of thing, but

48:23

they want to build an

48:25

audience for their artwork. There's

48:28

a place for that as well, isn't there? Yeah,

48:31

yeah, totally. Yeah, well, and they

48:33

sell those products, they sell the

48:35

artwork. Yeah, absolutely. I mean, straight

48:38

away, I can think of a number of

48:40

people who I follow, who I

48:42

just love watching how they create art. It

48:44

just blows my mind. I think I talked

48:46

to you when we did the guest expert

48:48

thing, like my wife has an

48:50

idea and it's a finished idea in her head,

48:52

but she starts and I have no idea where

48:55

she's going with it. To me, that's fascinating. And

48:57

what I really like about artists is

48:59

they will come up with creative ideas

49:02

on how to create those videos that

49:04

perhaps I wouldn't think of being

49:07

technically creative in the way I describe

49:09

my creativity is always technical. Whereas

49:12

creative from a non-technical, it's really funny because I

49:14

asked my wife the other day, we were on

49:16

a walk and I said, when you

49:18

look at the world, do you

49:20

see everything in numbers? And she said,

49:23

no, what are you talking about? She

49:25

sees shapes and I

49:27

see numbers. So when I'm walking, if I'm

49:29

looking at the street and there's a car

49:31

there, I see two wheels and I see

49:33

two doors, everything is numbers to me.

49:35

I'm looking for patterns of numbers all the time.

49:38

She doesn't see anything like that. So,

49:40

and I asked her that question because I

49:42

was so interested in how our creativity comes

49:44

together. For me, everything's symmetrical

49:47

because I'm a numbers technical based

49:49

creative. I

49:51

don't know how I was going with that, Alice. But that's really,

49:53

I've never heard anybody say that they

49:55

see things in numbers. That's extraordinary. Yeah,

49:58

yeah. Well, just like... I'm

50:00

counting all the time so I

50:04

can't understand how people don't do that. Why would

50:06

you not see like this fibre thing something instead

50:08

of falling? And this is the point,

50:10

this is the point though is

50:12

that what we do so naturally

50:14

we completely take for granted and

50:16

what video and

50:18

YouTube and what you know it

50:21

just it opens up

50:23

doesn't it? It just opens up

50:27

the world and it gets social

50:29

media and you know there are things about it that

50:31

I have problems with but

50:34

when I think about like what

50:36

my life, career, experience, contacts, friendships

50:38

would have been without all those

50:40

different points of contacts and what

50:42

it's opened up and what it

50:44

makes possible it's

50:47

pretty exciting to have all

50:49

that available and I just wonder if this should you

50:51

know this is just something again

50:53

to explore that definitely people

50:55

should have a go with.

50:58

What I would love

51:00

to know is I'm coming

51:02

to your event so it's in Birmingham

51:04

you said the first one. Yeah May

51:06

23rd yeah. Yeah

51:08

it's called Tube it's just one day right? Yes

51:11

yeah it's one day with an after party yeah.

51:14

Who's going to be there like who should come? So

51:17

it's really funny because that somebody said they

51:20

looked at my website it didn't really call

51:22

out entrepreneurs it was just creators

51:24

and like should you come if you're not

51:26

a creator and I was like absolutely. What

51:28

do you mean by a creator? So a

51:30

creator oh and the other thing is a

51:32

lot of people don't identify as a creator

51:35

right but creator by definition is someone that

51:37

creates stuff and in my definition

51:39

of that for content is creating content and

51:41

that and you could create content in a

51:43

number of ways but you probably don't think

51:45

you are even if you're creating written content

51:47

in social media you are a creator of

51:49

something you're not a lurker you know a

51:52

lot of people just sit and watch your

51:54

stuff but never comment never Never

51:56

create anything. So if you're creating content, you

51:58

are a creator. The definition.

52:00

And then we got business owners of the crate,

52:02

the track and a business track I'm I'm trying

52:04

to do is bring those two groups of people

52:07

together to the law. Business owners are not created

52:09

a lot, Creators are not business owners are they

52:11

don't think the fame and I'm. Also.

52:13

Give people the choice to do one of

52:16

the see things. so so give you an

52:18

example. There's a guy that called Austin. He

52:20

has six hundred thousand subscribers which for most

52:22

of his normal and human beings that are

52:24

seems that massively. Either way, not how could

52:27

I get there. But. When

52:29

you listen to Austin speak he gives

52:31

you a strategy and is he says

52:33

going copy my strategy if you wanna

52:35

If you only get to this point

52:37

to go into it now and do

52:39

everyday and he lot of a gay

52:42

that seems like it's possible for me

52:44

some billion people on Austen to give

52:46

normal people like me had could consider

52:48

myself a normal passes out the opportunity

52:50

to be inspired to be am to

52:52

learn from people that are actually doing

52:54

the stuff and get great results from

52:56

Apple phone calls. Sami's he's got like.

52:58

Ten hundred million views are some things

53:01

something with this is it a Geico

53:03

Justin He did a video every day

53:05

for two years on you tube, didn't

53:07

watch, just didn't walk to sign on

53:09

box and his kids toys and got

53:11

two million subscribers and a billion views.

53:14

Like it just changed by him change

53:16

in the focus of boy was doing

53:18

i'm. So. Sad that the

53:20

canopy and then in terms of the audience.

53:22

oh my god I had a woman was

53:24

totally about Robin earlier. He's dead. The crochet

53:26

woman. She's got seventy and eight thousand and

53:29

there's loads of people on that in the

53:31

audience. You know that the best thing for

53:33

me is bringing all those people to get

53:35

together. Robin said to me i'm to said

53:37

I'm an inch of I don't really talk

53:39

to any Any want to know is look

53:41

Robin this audience the I bring together. Are.

53:44

The most wonderful group of people. They

53:46

will sweep you up and you will

53:48

feel totally I'm with them. Yeah.

53:51

I mean I'm coming a the kids When I met

53:53

you I just saw anything that you claim put together

53:55

is gonna be lovely. You have a very good where

53:57

I think you have a good way of making connections.

54:00

But it varies Zero down in

54:02

my mind they is going to

54:04

spark ideas and get me thinking

54:06

about it in any way and

54:08

I am all up for that

54:10

in every area of everything this

54:12

year it at at you know

54:15

I'm particularly things happening in person.

54:17

that's why you know. But

54:19

Sonic, this goes out. It will have happened.

54:21

It's why we've got. An. Impasse An

54:23

event because I think there's something really

54:26

special about doing it about doing things

54:28

in person. So what we're going to

54:30

have his we're going to have links

54:32

or wherever you're listening there will be

54:34

a link in the show. Nice. So

54:36

tap on the notes, scroll up. Doesn't

54:39

matter whether you're listening in Am, Spotify,

54:41

or in I phone whatever that podcast

54:43

app is. Pulled a knife and it

54:45

will be there if you want to

54:47

come to Cheap Fast and if you

54:49

want to find out more about Matt

54:52

may be. Have a look at

54:54

what cost as he offers as you. Can

54:57

have fantasies and been. yeah go for out

54:59

of of we don't have a new and

55:01

I'm going to do for the rest of

55:03

the air. yeah I'm better me not to

55:05

mention it. So we have a workshop I

55:07

do every two weeks so it's on yet

55:09

right? I I totally phrase planning workshop so

55:11

if you're in here after this and think

55:13

you know you know what might get busy

55:15

to thing a try yeah know if you

55:17

go to King a video.petty K. I'm

55:19

a of just the Glittery today working on getting

55:22

a little pop of the comes up when it

55:24

would invite you to the workshop. their nine am

55:26

you can just sign up his every two weeks

55:28

it will have you the next two sessions he

55:30

can but one of the one of the to.

55:34

And that's really my. That's my big lead

55:36

into everything. Now that I do, I want

55:38

to show you the possibilities and then that

55:40

way you can decide where is the owner.

55:42

Of that because that breaks doing something

55:44

like that, like it feels like a

55:47

low scale commitment. You like you can

55:49

get involved there, a break, sound your

55:51

blogs, you just get over that initial

55:53

inertia hurdle and then you're like, right?

55:55

Okay, I can do the first part

55:57

and then you're onto the. What?

55:59

My. I need to my next

56:01

and I'm yeah, that sounds really

56:03

great. Okay, is there anything else

56:06

that you want to? and I

56:08

think we've kind of. Have

56:10

a dummy. We haven't run into all the equipment and

56:12

stuff like that, but to be honest, To

56:15

find that stuff out com I mean I

56:17

just honestly I just google on what well

56:20

known site and look for reviews for what

56:22

I need. Of the of got guns

56:24

for all of us stuff you know when

56:26

to my wow died or again? I've got

56:28

loads of things that can help you go

56:30

for those little hurdles that come along as

56:33

he gets tired. All right,

56:35

lots of permission giving in this

56:37

episode. Yes, Yes

56:40

at the those are you

56:42

asked about where book clashes

56:44

recommend. It's

56:47

called what to do when it's your turn on

56:49

it's always your turn and it's by Seth Godin.

56:51

Alex is not at all day but you can't.

56:53

You have to buy the physical part of it

56:56

and it and in each page. This lotta a

56:58

bit of inspiration on every page so you can

57:00

open up with anywhere in this a bit of

57:02

inspiration for some fun with it which is why

57:04

I love it so mocked him by stuff. Have

57:06

one of the things and Merrick says about. Whether

57:10

you do it or you don't do a still your phone.

57:13

And the just love that and it's not

57:15

about blame is about personal responsibility. And so

57:17

I always think Mike. Save

57:19

with the conference. Have no skills in one

57:21

and a conference. It seems like a stupid

57:24

idea, but I may as well give it

57:26

a guy right? He. Has a walk. That

57:28

can happen. I love that! That

57:31

saying of self responsibility as I do. We

57:33

did have an values exercise area near and

57:35

that came out as one of my top

57:38

three things and it let you say it's

57:40

not about right or wrong, it's just about

57:42

recognizing way you are in at night and

57:44

owning it is a leash is I'm going

57:46

to do and have a guys aren't going

57:48

to say no but I'm gonna say no

57:50

with knowledge like. Yeah, are or accepting

57:53

the pie? Not right now A with.

57:55

Actually exactly. Yep, bringing them into s as

57:57

you want to have a list. Anything we've

57:59

had says. in on the podcast so you

58:01

are following in very very good

58:03

footsteps so I think it was way back

58:06

I think it was like episode 105 which feels

58:08

like a long time ago

58:10

but thank you for

58:12

your time again um it's

58:14

lovely to talk about and you know

58:16

maybe one of these days no last

58:18

week's podcast is up on my youtube

58:21

channel and I'm sure after tube fest

58:23

maybe there will be a bit more

58:26

good but I this is

58:28

in your screen when you're getting

58:30

on there Alice I hope

58:32

this is encourage you to have a go if you're

58:34

listening and we

58:36

will see you again next week and thank you

58:38

for your time and sharing the podcast is always

58:41

lovely when I see when we see you sharing

58:43

it so thanks so much for being here and

58:45

we will see you again next week have a

58:47

great week everyone bye bye