Justin Baldoni is best known for his role as Rafael, the bad boy heartthrob from the TV series ‘Jane The Virgin.’

In the real world, Baldoni is on a very public mission to “undefine” a version of masculinity he says is hurting men “far more than it’s helping us.” He’s doing it by telling deeply personal stories — about losing his virginity (it was without his consent, he says), about his battle with addiction to pornography, and about the insecurities he faced while working with actor Gina Rodriguez.

“The more I talk about myself, the more I teach, the more I share this stuff, the more I become also self-aware and recognize things in the moment,” Baldoni told Art of Power host Aarti Shahani. “It's liberating.”