A lot of sales advisors would say that in order to get sales, you need to have a lot of leads. So they focus on lead generation. While it is true sometimes, in the bigger picture, it's not really what you need to make a sale.   In today's episode, we'll talk about the selling cycle. What exactly is the selling cycle and why it's important for you to understand it?   For those of you who haven't laid out or defined your selling cycle, consider that as your first assignment.     Here's what you can expect to learn in this episode:

1. the six components of a selling cycle
2. how to effectively approach and interact with your leads
3. how to handle objections
4. why testimony matters in selling
5. How to make an irresistible offer

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