Did you know that the average person has about 6,200 thoughts a day?  

How many of those thoughts are negative? 

I’m just speculating here, but I’m going to estimate a good third are negative. (Sorry, I didn’t find a statistic for this during my research.)

So with that in mind, can we say that many of those negative thoughts are also limiting beliefs?

Let’s define a limiting belief. Alissa Finerman wrote for Wharton magazine, “Does the belief help us move forward or limit our potential?... Be honest. Is the belief or story we are telling actually true?”

If it’s a thought that holds you back from pursuing a goal, it’s a limiting belief. 

We don’t want those limiting beliefs determining our actions, especially if it's a goal to be a successful author. 

Maybe some negative core beliefs are holding you back from branding your author platform. 

Today, we’ll be debunking the 3 common limiting beliefs that I’ve heard authors give for not creating a brand or a strategy. 

In today’s episode, we’ll be discussing: 

• What is a limiting core belief
• Belief 1: I’m not creative enough
• Belief 2: It’s gotta take a lot of time and energy and learning a whole bunch of new stuff!
• Belief 3: This doesn’t really matter to me. I write books!

Resources mentioned:

• The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course

Music Credits: 

• Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
• Transition Music: Naya by HaTom https://fanlink.to/HaTom | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music)
• Outro Music: Modular Ambient 04 | Royalty Free Music  

Sources:

1. (https://mcveytyson.com/imposter-syndrome-got-you-down/) Imposter Syndrome Got You Down?
2. (https://mcveytyson.com/brand-strategy/) 5 Important Reasons That Authors Need A Brand Strategy
3. (https://magazine.wharton.upenn.edu/digital/the-impact-of-limiting-beliefs/) Wharton Magazine
4. (https://rdcu.be/cyHjW) license: http://creativecommons.org/licenses/by/4.0/ TBD Tseng, J., Poppenk, J. Brain meta-state transitions demarcate thoughts across task contexts exposing the mental noise of trait neuroticism. Nat Commun 11, 3480 (2020). https://doi.org/10.1038/s41467-020-17255-9
5. (https://www.queensu.ca/gazette/stories/discovery-thought-worms-opens-window-mind) Queen’s Gazette
6. (https://positivepsychology.com/false-beliefs/) Positive Psychology
7. (https://www.fastcompany.com/40528587/why-your-brain-clings-to-false-beliefs-even-when-it-knows-better) Fast Company
8. (https://www.psychologicalscience.org/observer/the-fluidity-of-time) Association for Psychological Science