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Art of the Kickstart

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Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon's insight from raising millions for crowdfunding clients with Enventys Partners.

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108 episodes

Recent Episodes

Revolutionizing a Timeless Product for Today’s Market
For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market. Topics Discussed and Key Crowdfunding Takeaways Implementing a pre-order, limited-release strategy to build their business before crowdfunding How they approached taking a mature, “old-age” product and developing it for today’s millennial market Utilizing the strategies of the direct-to-consumer model for a legacy product Applying Kickstarter backer feedback to the future plans of their business What they took into consideration when determining the best crowdfunding agency for their needs Links The 5TH SWISS on Kickstarter Good to Great Shoe Dog The Story of UGG Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
Building a Lifestyle Apparel Brand Through Crowdfunding
For this episode of Art of the Kickstart, we caught up with Miguel Madrid, the founder and Chief of Everything at Perk, a lifestyle apparel brand creating high-quality products like The All-Day Chinos. Tune in to learn more about how Madrid approached the development process for a revolutionary apparel product and created a company ethos, as well as the importance of understanding what it truly takes to become an entrepreneur. Topics Discussed and Key Crowdfunding Takeaways Finding the right partner for the development process for an apparel product The differences between your run-of-the-mill apparel product release, made-to-order strategies and crowdfunding, as they pertain to apparel Sourcing the right materials for an apparel product Developing a company ethos Finding the right software tools that fit your needs How to manage your time and money when growing a business Strategic ways to gain customer feedback and iterate on those results Links The All-Day Chino on Indiegogo InDemand Myth of the Entrepreneur Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
Your Reflection, but High-Tech – Building an AI-Powered Smart Mirror
For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product. Topics Discussed and Key Crowdfunding Takeaways How to find useful, day-to-day integrations with AI Hardware and software challenges Ayi faced with their product as a growing startup Their best advice and tips for someone developing a product with AI Things to take into consideration when directing and shooting a crowdfunding campaign video How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfunders Links Ayi on Indiegogo InDemand Kickstarter Forum Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript
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Podcast Details
Started
May 13th, 2015
Latest Episode
Sep 18th, 2019
Release Period
Weekly
No. of Episodes
108
Avg. Episode Length
21 minutes
Explicit
No

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