Jordan Weatherston Pitts has a lot of insight in personal branding and social media, with followers in the thousands. Jordan studied vocal performance, and as a fledgling opera singer didn’t quite have confidence to build his social media presence. However, he has recently worked to create an online brand for himself first on Instagram, and now TikTok. As Jordan has continued to grow his career and his brand, as well as work as a content creator for the Metropolitan Museum of Modern Art, he brings to the table his experience in keeping his brand alive (and his sanity!) despite the industry going dark, and some tips, tools and tricks of trade to boost social media presence.

For more Jordan, follow him on Instagram and TikTok @jordanwpitts. You can also follow YAC Tracker on Instagram @yactracker, or join the YAC Tracker Facebook group!

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Out of the Arts is here to bridge the gap between arts careers and non-arts professional careers. By identifying transferable skills, examining overlapping interests, promoting creatives in the workplace, and incorporating arts into civic engagement, we aim to help communities and individuals thrive. For more, visit www.outofthearts.com or follow us on Instagram, TikTok and Facebook @outofthearts!