In this inspiring episode, Craig Patterson sits down with the master of words, Phil Jones, whose book 'Exactly What To Say' has become a bible for sales professionals and entrepreneurs alike. They delve deep into the art of persuasion, exploring the nuances of communication that can make or break a sale. Phil offers actionable insights and practical wisdom drawn from his extensive career, providing listeners with the tools to navigate complex sales landscapes with confidence. Whether you're a seasoned sales veteran or just starting out, this episode is a masterclass in the power of words and the strategies behind effective selling.