The Asian travel market will grow another 53% to $650 billion in the next 5 years. Take a 5 hour flight from Kuala Lumpur Malaysia and you can access 3.5 billion people, or half the world's population. This episode is a follow up to my conversation with AirAsia CEO Tony Fernandes here https://soundcloud.com/asiatechpodcast/tony-fernandes-group-ceo-of-airasia-asia-tech-podcastIn these conditions of HYPERCOMPETITION, the future model of the travel industry will emerge. Grab, Gojek, Alibaba and AirAsia all are rapidly embracing Digital Transformation and organizing their teams around CUSTOMER not FUNCTIONAL competence.In this podcast, as a follow up to the Tony Fernandes Episode I share insights on Hypercompetition and the $650 billion Asian travel market. More: http://www.atp.show