This week’s special guest is Jeffrey Yuwono, Co-Founder and CEO of Sorabel.  Established in 2014, Sorabel is changing the way middle class Indonesians  shop online today by providing affordable and accessible fashion to them. Located in the fastest growing ecommerce market in the world, Sorabel has become a notable homegrown player in the ecommerce fashion industry offering quality products at affordable prices and a safe experience of online shopping.

Jeffrey shares his perspective on the current fashion e-commerce landscape in Indonesia and how they are differentiating themselves within this competitive vertical.  He also shares his insights on the emergence of social commerce and D2C fashion brands and how Sorabel has integrated those aspects into their business model.  Hope you guys enjoy this one!