Virtual reality - the reality that exists in the form of bits and bytes activated by electromagnetic energy and made powerful by IT and the Internet - has changed the way we relate to o­ne another. It has also revolutionized economics and business. In today’s episode, our guest is Sergi Sergiev. He has 10+ years of experience in data science, machine learning, and data mining, especially in IoT, Finance, Retail and the eCommerce sector; where he works in the areas of deep-learning, robotics and time series. Now he focuses on projects which apply Data Science for retailers to be more effective and customer-centric.