Indeed, there is no one-size-fits-all approach to achieving purposeful work in freelancing. However, systems created by individuals who came before us can be an effective tool for guiding us on our journey.

In this episode, Luke welcomes Hayley Akins to talk about finding meaningful work. Hayley is the founder of Motion Hatch and a motion designer and animator. She has nine years of motion design expertise and has worked with high-profile clients like Google, the BBC, the United Nations, and the Gates Foundation. Hayley wants to be a part of projects that positively impact the world. As a result, she founded Motion Hatch, an online learning hub for motion designers and animators that provides training materials, resources, community, and podcasts to help them do better business.

Highlights

• Who is Hayley Akins? - 0:01
• How do you find impactful work as a freelancer? - 1:42
• Three ways to niche down - 3:49
• There is no one way to get clients: building systems and testing them out - 5:26
• Four A’s Freelance Funnel - 8:00
• How Hayley got into podcasting, motion design, and Motion Hatch - 12:52
• The game plan for launching motion hatch original videos - 22:17
• Accountability: getting the work done and making SMART goals - 26:29
• SMART goal vs. DUMB goal - 28:50
• Keeping things organized: utilizing a project management tool - 31:33
• Productivity is a practice - 39:12
• Resources from Hayley’s website - 41:09
  
  
  Episode Resources
• Connect with Luke Thompson
• LinkedIn: https://www.linkedin.com/in/luke-thompson-97281555/
• Instagram: https://www.instagram.com/lukethompsonfilm/?hl=en
• ActionVFX Instagram:
• https://www.instagram.com/actionvfxofficial/?hl=en
• https://www.actionvfx.com/blog?category=podcast
• https://www.actionvfx.com/
• Connect with Hayley Akins
• Free 5-day Course: https://www.motionhatch.com/actionVFX
• Youtube: https://www.youtube.com/c/motionhatch
• Facebook: https://www.facebook.com/motionhatch/
• https://www.hayleyakins.com/