Ask Frank Kern

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Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
How long should we be leaving each ad on for this challenge?  I like three days, generally speaking. So if I'm willing to pay...
People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations?  I do, I do. I do stuff like this. Number one is going to be the copy...
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.  It's fine. You just have to be prepared for them to a. not click to the next page...
If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you?  Oh, ok, I think she's talking about... 
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.  Oh, "read this if you..."
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened?  OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created by every advertiser, on average, every day...
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience?  OK. So to you, I would say kind sir, welcome to the club...
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
When would you use campaign budget versus ad set budget? Later...
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved. 
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...
I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?  Yeah...
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads?  Any recommendations? 
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
How should we expand our target interests when many of the related interests and audience insights are not targetable?
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
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Podcast Details

Created by
Frank Kern - Direct Response Marketing Consultant and Business Coach
Podcast Status
Nov 27th, 2020
Latest Episode
Nov 27th, 2020
Release Period
Avg. Episode Length
18 minutes

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