Justine Beauregard
Ask the Marketing ExpertEpisodes
Episodes of Ask the Marketing Expert
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After over 100 episodes of this podcast, I’m officially transitioning over to a new podcast - and very soon, a new brand - that puts people over profit in all the best ways. Normally, I would be really sad about releasing something that I've wo
Most entrepreneurs are showing up at a FRACTION of their potential…...they give 5% of their all on Facebook……10% to their email list……30% as a podcast guest……50% to their customers…...so of course they always feel the need to show up - the
Procrastination is something I’ve struggled with FOR YEARS.How about you?So many people are liars about this topic - either by claiming their lives are perfect or showing only the highlight reel.Maybe you’re one of them? If so, that's okay -
Marketing is PRE-selling, which means it’s NOT a sales activity.In fact, most of the time you shouldn’t use marketing to sell directly to people.On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this.If you're
Over 40% of businesses fail in their first few years - and 65% fail before the 10-year mark.This doesn’t happen because people lack the skills or ability to succeed but because they BELIEVE they do.I’ve told myself I’m not pretty enough to be
Oh, hey fellow entrepreneur!Ready to have your mind BLOWN?I could share so many things that don’t matter when it comes to business (or life).On this episode of the podcast, I’m going to keep it to the 5 most common ones I’m seeing lately bec
Networking is GREAT!The problem is, most people do it all wrong. They go into it thinking, “this is how I build my business and make sales” instead of being strategic about it. They don’t have a plan, measurable results they’re tracking, or a
Social media can be a MASSIVE drain on time for most entrepreneurs.You can easily invest hours per day with very few returns, from commenting in groups to posting your own content across multiple platforms and engaging on others’ profiles - if
Communities can add a ton of value to businesses.Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth!The value of this is endless, from user-generated content to loyalty,
How many offers should you have or be making in your business?I started my business trying to sell close to 30 offers - and failed.When my coach at the time asked, “Justine, how many offers do you have?” my head dropped down in embarrassment
Let’s be honest, you’re not REALLY competing with well-established brands when you’re new to business - you’re vying for the attention of their customers.When most people think about differentiation as a concept, their brain will immediately g
Every entrepreneur has a personal brand, including you.As one of my favorite authors Simon Sinek says, “there's what you do and why you do it.” Branding is the embodiment of the why. It captures the feelings and emotions of your brand and crea
Entrepreneurs - and humans in general - are not taught how to be productive!Today, I'll be shining some fresh light on this topic of productivity and procrastination and leave you with some super actionable hacks and tips for being even just 1
How do you measure success in your business - and how often?Today, we're going to talk about conducting thoughtful evaluations in your business on a consistent basis, so you can more easily see where there's room to improve, evolve, grow, adap
You’ve probably heard people talk about being in a toxic relationship with a loved one, but have you ever evaluated the health of your relationship with your business?Today, I want to talk about some signs of healthy and toxic relationships as
Let's talk about customer acquisition costs (CAC) and how to lower them quickly and strategically as an entrepreneur!Most entrepreneurs never calculate this number. They don’t have a clue what it costs them to acquire new customers, so plannin
Let's talk about how to create money in your business whenever you like.A lot of times when you read articles or listen to podcast episodes on this topic, the methods they share to make $1,000 are outside of or unrelated to your specific skill
You may have some ideas about consistency that work against your success.The truth? Consistency doesn’t demand a frequency, just a commitment. It's about creating steadiness. Whatever is going to bring you the highest ratio of satisfaction to
Often, entrepreneurs - especially solopreneurs - will control their flow of new customers by selling or not. A quick jolt when customers are needed and abrupt stop when they either have no or little capacity to take on more of them.This is a m
There are tons of personality types - and blends of personality types - out there.Five of them, in particular, are ones I see most of the entrepreneurs I meet and clients I serve fall into. They're more like personality “buckets,” and today we
As more businesses come online, your visibility becomes more clouded and your voice is harder to hear. It's not that your offers aren't amazing or that what you're saying or sharing isn't the exact thing people need to hear now, it's just busy
Trust was an unnecessary luxury 10 years ago in business. The internet wasn’t nearly as explosive as it is today - with access to information to prove and disprove almost everything that's being said in seconds. Today, that story is changing -
There’s a lot about success that gets missed, from habits we overlook because we’ve done them for so long to relationships we forgot exactly how, why, or when we built and processes we’ve mastered and never wrote down. If you ever listen to in
How you decide to run your business effectively is rooted in your desire to succeed, and profit generated from sales and marketing actions is your clearest marker for success. Your business processes impact all of this.Today, you'll be invited
Marketing and selling go hand-in-hand. Marketing is pre-selling, which means the conversations you have with people individually become conversations you have with many people at a time in a single place. It’s simply selling at scale.Today, we
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