Today’s guest is Beth Rosenberg. Beth is the director of communications at the National Business Aviation Association (NBAA), which is based in downtown DC. She primarily oversees the digital editorial content and social media channels.
Beth has worked at NBAA for 11 years and was previously a newspaper reporter, working at newspapers throughout the Northeast and with the Associated Press and trade publications.
Beth walks us through how she takes a newsroom approach to planning and developing content for her association and also how she has this newsroom approach on-site at their annual events. She describes how she does it and why it’s helpful and what you should think about if you go this route.
In this episode we talk about:
Resources:
Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).
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