In this episode, I'm joined by Nadia Hamila. She’s a British food lover of Moroccan and Tunisian descent who saw a widening gap in the market for North African food products and launched Amboora to fill that gap. Amboora is more than just a website selling products though, it’s a space to learn about North African traditions, learn about sustainability and find recipes. The website and packaging on the products themselves is incredibly vibrant looking with bright colours like red, orange and yellow that you can almost smell the spices coming off the screen. Nadia has really captured the beauty of a culture and cuisine shaped over centuries by Berber, Arabic, Sub-Saharan, Mediterranean and French influences. Listen as we talk about her childhood memories visiting family in Tangiers and Marrakech, the importance of getting the balance of spices right and how savoury and sweet work so well in Moroccan food. We also discuss how the pandemic put her original launch plans on hold but actually, now, with a change in direction, Amboora is thriving more than ever. ----- Find Amboora here: Twitter - https://www.twitter.com/myambooraInstagram - https://www.instagram.com/myamboora/Website - www.amboora.com----- Follow at the sauce: - https://www.instagram.com/atthesauce- http://www.atthesauce.com

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