Kitchen Theory
Kitchen Theory
At the studio with Kitchen Theory is a video podcast hosted by founder and leading experimental chef Jozef Youssef where we chat about the latest in innovation, science, and creativity within the world of gastronomy, with innovative, scientific and creative guests.
Kitchen Theory is a London based design studio with an award-winning experimental Chef’s Table. Chef Jozef Youssef works in collaboration with leading scientists & psychologists to research multisensory flavour perception and push the boundaries of gastronomy, creatively applying the results in innovative commercial, artistic and altruistic projects.
At the Kitchen Theory experience design studio, we channel our creative method, our scientific research into gastronomy and the senses as well as our culinary expertise towards helping global brands (from fashion and cosmetics to cars and spirits) create memorable & shareable moments on every sensory level as well as delivering sensory research projects, innovation talks and workshops across a wide range of industries.
Our belief is that a deeper appreciation of our sensory and psychological relationship with food can aid in designing engaging, immersive and innovative food experiences which can not only serve as memorable and meaningful brand experiences but can also be used to encourage more sustainable and nutritious eating at home, schools, hospitals and care homes.
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