A sport is an offer, like any activity or product out there, it has to compete with other offers for people's time, attention and money. Sports marketing people of course know this but it's usually not top of mind for Federation's or athletes. The sports who understand this, they tend to grow and those who don't, they tend to slow.
The post Rethinking and rebranding of a sport appeared first on Anja Bolbjerg.
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