0:00

We are actually

0:00

extending life Carlton

0:03

Washington, co founder and chief

0:03

evangelist of for ever young

0:06

anti aging solutions. With over nine years of

0:08

experience in the health field,

0:11

Carlton has made it his mission

0:11

to educate and empower others to

0:14

look and feel their best. What

0:14

is anti

0:17

aging, it's not a cure for aging

0:17

in terms of, you don't live

0:21

forever, but we we're going to

0:21

keep you as optimized as

0:26

possible, we can actually keep

0:26

your testosterone at the level

0:29

that it was when you're 20,

0:29

which slows down the aging

0:32

process slows down, muscle loss

0:32

slows down, the lack of

0:37

cognitive function slows down

0:37

you losing your libido, we refer

0:41

to ourselves as pioneers in this

0:41

space, and selfishly as 40

0:45

Something year olds, we kind of

0:45

want to take care of ourselves

0:49

live a little longer to my

0:49

franchise now, on average, cost

0:54

people 650 To 700k to open. My

0:54

partner and I did it with 75k,

0:59

if I offered the same

0:59

opportunity to anybody else, if

1:02

at all, man, something came up,

1:02

I can't I can't meet you at that

1:05

Starbucks. So they came up, bro,

1:05

this is a 30 $40 million meeting

1:11

you just missed. If they want to

1:11

franchise a business they have

1:15

the number one thing that I've learned is so content, what is anti aging.

1:22

So

1:28

for us anti aging is the pause

1:28

of the aging process or the

1:34

slowing down of the anti aging

1:34

of the aging process. So what I

1:38

mean by that is in our business,

1:38

we do medical esthetics and we

1:42

do medical wellness. And through

1:42

that people are coming in to

1:46

either look better or feel

1:46

better. And so what we do on the

1:49

side that people that are

1:49

looking to feel better is we

1:52

start with bloodwork and through

1:52

the bloodwork we can actually

1:55

see levels of different hormones

1:55

in your body, other indicators

1:59

of Oregon Health and functions

1:59

that we can actually improve, we

2:04

can optimize. And we can

2:04

actually slow down or pause. So

2:08

in terms of like hormone

2:08

replacement, for instance, like

2:10

testosterone, we can actually

2:10

keep your testosterone at the

2:14

level that it was when you're 20

2:14

for an extended period of time,

2:18

which slows down the aging

2:18

process slows down, muscle loss

2:22

slows down, the lack of

2:22

cognitive function slows down,

2:26

you losing your libido slows

2:26

down, you have in a bad mood,

2:30

all of these things. So imagine

2:30

you can extend that for a much

2:33

longer period of time, our

2:33

parents and grandparents

2:35

wouldn't have been the same,

2:35

they would have been much more

2:38

lively, they would have had much

2:38

more like enjoyment of life and

2:41

quality of life for much longer

2:41

time. So we give that to people

2:44

in the sense of health and

2:44

wellness. In terms of

2:46

aesthetics, we actually can go

2:46

in with injectables without

2:49

doing surgery and remove

2:49

wrinkles from the face. Keep

2:54

facial volume in terms of

2:54

collagen loss that happens as we

2:57

age, it's also related to

2:57

hormones and things that nature,

3:01

hair, skin, nails, all these

3:01

things are part of our practice.

3:06

And we also on top of that do

3:06

medical weight loss, which

3:09

again, if you're keeping your

3:09

weight down, you're keeping your

3:12

hormones optimized, you're

3:12

keeping your skin from

3:14

wrinkling, you're keeping it

3:14

hydrated, and you're

3:18

supplementing with the proper

3:18

nutrients, all these things are

3:21

going to delay health issues.

3:21

Typically, they're going to

3:25

delay the negative aspects of

3:25

aging that nobody wants to go

3:29

through for as long as possible

3:29

your menopause, and things of

3:32

this nature. And so that's what

3:32

we specialize in. And, you know,

3:35

it's not a cure for aging in

3:35

terms of you don't live forever,

3:41

but we we're going to keep you

3:41

as optimized as possible for as

3:45

long as possible. And that's

3:45

what people are looking for an

3:48

anti aging until maybe one day

3:48

we do have some kind of medical

3:51

breakthrough that, you know,

3:51

actually extends life but but we

3:55

actually feel that through the

3:55

the the the manipulation of

4:01

people's, you know, lab work,

4:01

and vitals and other areas of

4:06

their health, that we are

4:06

actually extending life, due to

4:10

the fact that people are getting

4:10

sick less, they're having less

4:14

health complications. And not to

4:14

mention that they just want to

4:17

live longer to because they're

4:17

having a more enjoyable life.

4:20

Maybe they're not getting as

4:20

depressed and down because they

4:22

can't do certain things. So all

4:22

these things actually do extend

4:25

life. And we're doing the best

4:25

that we can at that we refer to

4:28

ourselves as pioneers in this

4:28

face, because all of this stuff

4:31

is still cutting edge and it's

4:31

always changing. It's always

4:33

improving and new things are

4:33

always hitting the market. And

4:36

so the business evolves and

4:36

selfishly as 40 Something year

4:41

olds, we kind of want to take

4:41

care of ourselves live a little

4:45

longer to you know, I'm having

4:45

some symptoms myself, so it's

4:48

selfishly, we always want to be

4:48

at the forefront of that. Got

4:50

it. So you know, a question that

4:50

I'm not sure if you guys get all

4:54

the time is how do you find out

4:54

that you can create These kind

5:00

of you know, you know, things

5:00

that that can enhance our

5:04

lifestyle or prolong our

5:04

lifestyle. So

5:07

unfortunately, I cannot take

5:07

credit for that we get to take

5:13

advantage of the the science and

5:13

technology after it's been

5:17

produced. And so a lot of these

5:17

are things that, that our

5:21

doctors are figuring out by

5:21

accident, sometimes sometimes

5:25

they're looking for these

5:25

solutions, sometimes they're

5:27

finding out that a medication or

5:27

this type of therapy actually

5:30

does something else. And then in

5:30

the middle of treating some type

5:35

of other symptom. And so people

5:35

are finding new applications for

5:39

for different therapies, we get

5:39

to find out about them, we test

5:43

them to make sure that they

5:43

work. And by testing me, we

5:46

actually make sure that we are

5:46

utilizing every single thing

5:49

that we offer our patients. And

5:49

if it's not, for us, making sure

5:53

our wives or families, it's got

5:53

to be something that we would

5:56

give them and it's got to be

5:56

seen that works. And once we can

6:00

verify that, then we feel

6:00

comfortable offering it to our

6:02

patients, and so not the

6:02

scientist, and not the smartest

6:06

guy in the world. But when we

6:06

find something that works and

6:09

makes people feel or look

6:09

better, that is safe, and has

6:12

been proven to be safe, that's

6:12

when we jump on it and add it to

6:15

our menu of services and offer

6:15

it to our patients.

6:19

Got it? So, you know, you guys

6:19

have what we would call a

6:23

franchise at this point. Yes.

6:23

And so in having a franchise,

6:27

you know, what, what does that

6:27

look like scaling from, you

6:30

know, an idea conception idea of

6:30

small business to something

6:34

major that spread out

6:34

everywhere, and everybody knows

6:36

who you are. So for me, it is my personal take

6:38

on it. For me, it looks like a

6:42

lot of pain, it looks like a lot

6:42

of trial and error, it looks

6:45

like a lot of unknown, and a lot

6:45

of trial by fire, in terms of

6:52

learning things the hard way,

6:52

the reason you would want to go

6:56

with a franchise is because you

6:56

don't want to do that. And so,

6:59

but in order to get to that

6:59

franchise as a franchisor, you

7:03

have to be the one to go out

7:03

there and essentially be the

7:05

test pilot. And sometimes test

7:05

pilots crash. And so I always

7:10

tell people, what we sell at

7:10

Forever Young is the is the the

7:16

crashes, we sell the mistakes,

7:16

we sell the errors, the soul and

7:20

the solutions for them. And so I

7:20

always tell people, when you're

7:23

looking to buy to a franchise,

7:23

especially ours at Forever

7:26

Young, you're buying a 500k to

7:26

$1.5 million on average discount

7:31

to enter our industry, where you

7:31

should be able to avoid all

7:35

those mistakes. If you follow

7:35

the process, there's no reason

7:38

you should have to make those

7:38

mistakes again. And that's the

7:41

value proposition that we have

7:41

as a franchisor. And so that

7:45

process was very ugly. Because

7:45

we took a lot of lumps, we made

7:50

a lot of mistakes. And going

7:50

through those mistakes, each one

7:53

of them felt like it was the end

7:53

of the world. And so I tell

7:56

people that took a lot of toll

7:56

on mental state on personal

8:01

health, the stress levels were

8:01

very high. But when you come out

8:06

on the other side of that you

8:06

have a great solution. And then

8:09

it's not so bad the next time,

8:09

and you're building resilience,

8:13

and you're building some mental

8:13

fortitude, and you're building

8:15

calluses to these things. And

8:15

when you're able to systematize

8:18

them, put them all together into

8:18

a process and make it look cool,

8:22

you know, with marketing and

8:22

branding, then you have a

8:25

franchise offering that's

8:25

scalable, that's proven, and

8:28

you're ready to go to market

8:28

with that. Got

8:30

it? So, you know, just going

8:30

back a little bit. When you're

8:36

first starting this company, you

8:36

know, what are what are your

8:38

exact thoughts or what are some

8:38

early short term goals, you look

8:42

to just accomplish before even

8:42

growing to something as massive,

8:46

my first goal was to be able to pay

8:47

my bills, literally. And I tell

8:53

people this i My franchise now

8:53

on average cost people 650 To

8:58

700k to open. My partner and I

8:58

did it with 75k Wow, that

9:04

included build out, that

9:04

included our operational cash

9:09

that we needed to support

9:09

ourselves and our staff. And so

9:12

we, in order to survive and eat,

9:12

we're paying ourselves like $200

9:16

a week, then for about six, six

9:16

months or so. And didn't see

9:21

success until about month seven.

9:21

And that's all that was on my

9:28

mind. Your family thought this

9:28

wasn't gonna work. People were

9:34

ready to make fun of you.

9:34

Everybody's just waiting for

9:38

your ass to fail. And so my only

9:38

thought was screw all of them.

9:44

I'm going to show them and I

9:44

want to also impress my wife,

9:48

and my son and my daughter that

9:48

Daddy can actually replace his

9:53

paycheck from his job that he

9:53

just left the good corporate

9:56

job, and that daddy's not a

9:56

failure. Right now And I had

10:00

come out of bankruptcy about a

10:00

year before that. And so I had

10:08

that trauma in my mind of never

10:08

wanting to go through that

10:13

again, and never wanted to come

10:13

home and have to having to look

10:17

my kids in the eye and tell them that there was going to be some an unstable process going on or

10:19

instability in their household.

10:23

We've got to move, we got to

10:23

sell everything, we got to never

10:27

want to do that again. So my

10:27

biggest concern was just being

10:30

able to pay my bills. I did not

10:30

care about making excess money.

10:33

I did not care about doing

10:33

anything else, no vacations,

10:37

nothing lavish. I just wanted to

10:37

pay my bills, and be

10:40

sustainable, and be independent. So with with that structure of a

10:43

business model at the time, what

10:48

what in, you know, what made you

10:48

take that leap from leaving

10:52

corporate to just saying, Hey,

10:52

I'm gonna go all in?

10:56

Great question in my industry of

10:56

franchising, we call that the

11:00

corporate refugee. That is

11:00

somebody and typically, refugees

11:04

are a lot of time, or people who

11:04

are looking to flee something

11:07

that they can no longer take.

11:07

And for me, I always tell

11:12

people, I follow my wife down

11:12

here. I lost a bet, because she

11:16

had a corporate job in Atlanta.

11:16

And there was a job promotion

11:19

opportunity down here with that

11:19

company. And she's like, I want

11:22

to move back to South Florida. I

11:22

want to build my family. I moved

11:25

to Atlanta for you. Now it's

11:25

your turn to give me a shot. And

11:29

I was like, I do not want to

11:29

move to South Florida. Again, I

11:32

went to high school here, I've

11:32

waited coming back here, not

11:35

because I didn't like it because

11:35

I actually liked it too much.

11:37

And I was really afraid of what

11:37

would happen to me if I came

11:39

back. I didn't want to get

11:39

caught up. And so I gave her all

11:43

these stipulations to ask her

11:43

employer and I was like, if they

11:45

say all all these things are

11:45

okay, they say yes to everything

11:49

fine, we'll move. And she came

11:49

home. And they did it. And so I

11:55

was in a comfortable situation.

11:55

Even though I had filed

11:58

bankruptcy I was I was

11:58

comfortable where I was, and I

12:00

was rebuilding my life. And I

12:00

came down here, about six, seven

12:05

different times trying to get a

12:05

job, my wife had to leave in a

12:07

month with my son. And I'm

12:07

overqualified my resume

12:13

overqualified for everything I'm

12:13

applying for getting turned

12:16

down, left and right, left,

12:16

right, nobody would hire me down

12:18

here. And I'm not gonna say why

12:18

I think that's the case. But I

12:22

couldn't get a job down here.

12:22

And so I was living by myself

12:26

for about seven months. And I

12:26

was getting really, really

12:28

frustrated. So finally, I took a

12:28

step back into the banking

12:33

sector into a job that I never

12:33

wanted to take again. But I took

12:36

it just to get down here. And it

12:36

just so happened that the leader

12:40

that I had, was probably one of

12:40

the worst managers and leaders,

12:44

I can even imagine there's like

12:44

a character out of a movie. I

12:48

was with SunTrust Bank. And it

12:48

was to the point that when she

12:51

came around, like my body would

12:51

shake, and like just shiver,

12:54

like, the energy was just so

12:54

bad. And I couldn't believe that

12:58

I put myself in a situation like

12:58

that, again, to be taught to buy

13:01

someone to be beholden to

13:01

someone to pay my bills. And it

13:05

made me feel like less than a

13:05

man. And I would wake up every

13:09

day, on the side of my bed, I

13:09

look like a depression

13:12

commercial. And I put my hand

13:12

and my my, on my head and ready

13:16

to cry. Every day that I had my

13:16

alarm went off and had to go to

13:19

that job. And so one day, over

13:19

time, I was meeting with all

13:23

these different clients at the

13:23

bank that had something to do

13:25

with my industry. And I was so

13:25

checked out, I was like, let me

13:29

just start taking notes. And I

13:29

was like, so checked out that I

13:33

was like, let me start putting

13:33

this into a business plan. And

13:36

let me see what this will do.

13:36

Because I was a patient of

13:39

hormone replacement, which is a

13:39

service we offer. And it changed

13:42

my life. And so I started

13:42

thinking to myself, like, Hey, I

13:46

saw a guy who was doing just one

13:46

replacement, and he was doing

13:49

well. And I was like this guy's

13:49

an idiot. Like, literally this

13:54

guy is he's an idiot, the way

13:54

he's doing it is wrong, the way

13:58

he's doing it is illegal. The

13:58

way he's marketing himself.

14:01

Everything about this looks

14:01

wrong. And I'm like, these are

14:04

all the ways that I would do it

14:04

better. And I was like, if this

14:07

guy can do this, then I can do

14:07

something much, much better. And

14:10

so I said screw it. I started

14:10

doing the business plan. And at

14:15

the time, I was so bored down

14:15

here and I had no body to really

14:19

hang out with nothing to do. So

14:19

I stopped drinking alcohol. And

14:22

I met up with a coach who was

14:22

recommended to me to do a

14:26

bodybuilding competition. And

14:26

one of the guys that was at the

14:30

bank, he told me and he had done

14:30

something similar before. He's

14:34

like, if you want to open this

14:34

business, you need 50 people

14:37

that will sign up for this

14:37

business. You don't have to do

14:39

people's like, I would not recommend you doing this, you might fall on your face. I'm

14:41

like, Well, I don't know if it

14:43

the people down here. All I'm

14:43

doing is going to the gym

14:46

working out training for this

14:46

competition. And I know one guy

14:50

and he's my trainer, but he's

14:50

very popular down here. So I was

14:53

like, You know what, I'm gonna

14:53

go ask him. So I just called

14:56

them up. And I was like, Hey, man, can you meet me at Starbucks? And he was like, I'm

14:58

with My son, and as they bring

15:01

him to, I was in my suit and tie

15:01

on a Saturday man working. And I

15:07

met him. I was like, Hey, man, I

15:07

want to do this business. This

15:09

is what I've been working on. Would you be interested? He's like, okay. So I was like, you

15:11

serious? He's like, Yeah, I was

15:16

like, alright. So next week, we

15:16

started walking in the community

15:18

looking for offices for five

15:18

months later, we opened our

15:21

business August 1, and that's

15:21

your now partner. Yes. And I met

15:24

I only knew him for like, a

15:24

month and a half. Wow. Yeah.

15:28

It's so funny how those stories

15:28

exist. You know, me, me and Dan,

15:32

you know, and starting the

15:32

production company. We were at

15:38

FAU together. And I know him for

15:38

maybe a week and a half, two

15:43

weeks. Couple weeks. And you

15:43

know, long story short, I'm just

15:46

like, hey, man, you got a

15:46

camera? You want to start a

15:49

production company? He's like,

15:49

Yeah. Okay, cool. You know, have

15:54

you ever done that? I was like,

15:54

no, but we can figure it out.

15:57

Right. And sometimes those

15:57

unfold to be some of the biggest

16:01

moments he show up the show up for

16:02

meetings. He showed up. It was

16:05

only me and him. So yeah, I'm

16:05

saying like, he will show up.

16:08

Yes, instantly. Yeah. I mean,

16:08

that's, that's all it is. If

16:13

people are willing and ready to

16:13

show up, most people don't want

16:17

to show up. I mean, you'd be

16:17

surprised if I offered the same

16:20

opportunity to anybody else. If

16:20

at all, man, something came up.

16:24

I can't I can't meet you at that

16:24

Starbucks. So they came up, bro,

16:28

this is a 30 $40 million meeting

16:28

you just missed, just not today.

16:34

But in the future. And so many

16:34

people missed that 3040 $50

16:38

million meeting, wow. And over

16:38

the years. And so I think it's

16:44

very possible, I just think that

16:44

most people are not ready to

16:46

show for themselves. I went out

16:46

with some friends the other

16:49

night, six friends that I knew

16:49

from, I don't want to I don't

16:52

want to go into detail too much,

16:52

but six people that I knew that

16:56

we reunited. And we were out.

16:56

And we were having drinks. And I

17:01

sat back. And I realized that we

17:01

were all in a different place.

17:05

But I realized that the one

17:05

difference between me and these

17:07

other people, and this is not a

17:07

knock on them. But it was the

17:11

fact that they were not at a

17:11

place where they believed that

17:14

they were worthy to be somewhere

17:14

else. Meaning like, they weren't

17:19

upset about it. For instance,

17:19

like they didn't feel like more

17:24

was due to them. And and there

17:24

was such a contrast in the group

17:30

because of that. And so showing

17:30

up and believing that you're

17:35

worthy, I think are huge things

17:35

that many people just don't

17:39

possess. Many people out here I

17:39

see. They just they just don't

17:42

they don't show up, man. And that's half the battle

17:44

showing up and being consistent.

17:47

Yes, yes, absolutely. And so you

17:47

mentioned hormones earlier. So,

17:54

you know, give give us a little

17:54

background on to not only what

17:57

that means, but some of the

17:57

services that we would encounter

18:00

in your business. Yes, so so people come in for a

18:02

couple different areas of either

18:07

looking their best or feeling

18:07

their best. That's how we break

18:09

the business down into two

18:09

sides. So it's aesthetics,

18:13

medical wellness. So somebody

18:13

might come in, they're like,

18:15

hey, my face is getting old.

18:15

They don't realize that it's

18:19

also tied to wellness, they

18:19

don't realize is tied to some

18:21

other things as well. face is

18:21

getting old. I don't like it.

18:24

I'm getting wrinkles here. What

18:24

can you do about that? As we're

18:27

getting older, we're losing

18:27

facial collagen, so people's

18:29

faces start to sink in and

18:29

change. What can we do about

18:33

that? We can do Botox, we can do

18:33

Dysport, which will alleviate

18:39

the wrinkles, we can do fillers

18:39

which are going to replace the

18:42

collagen that's in your face and

18:42

give you that youthful look. We

18:45

can tighten your skin, we can

18:45

clean your skin to a degree that

18:49

you're not doing right now clean

18:49

your pores so that you have that

18:51

glow, through doing facial

18:51

aesthetics and things that

18:54

nature, there's many different

18:54

things that we could do on that

18:57

side. And that then would spark

18:57

your interest on the other side,

19:01

which is the wellness side. The

19:01

wellness side typically starts

19:04

with bloodwork, which is much

19:04

more comprehensive where we are

19:08

because we're not beholding to

19:08

insurance. These are people who

19:11

are paying cash who have an

19:11

interest in their health. And so

19:15

we're able to save up nine to 13

19:15

pages of bloodwork that your

19:19

doctor is never going to run

19:19

because he can't afford to

19:22

insurance won't approve. And he

19:22

can say hey, look, this is your

19:24

kidney function. This is your

19:24

liver function. You know, this

19:27

is this is you know, the

19:27

different blood levels that you

19:30

have. This is how thick your

19:30

blood is. This is how all these

19:34

things are functioning. This is

19:34

out of range. This is in range.

19:37

And if we're imagine if you come

19:37

in, everything's out of whack,

19:41

and we're able to itemize that

19:41

and put you back in order and

19:45

every single one of those areas.

19:45

Optimization. Oh, you look like

19:48

you're dehydrated. We're going

19:48

to fix that. Oh, you're drinking

19:51

too much alcohol. Your livers

19:51

hurting? We're going to fix

19:53

that. Oh, your testosterone. Did

19:53

you know that your testosterone

19:56

is 200 What's the normal level?

19:56

Well, the normal It was probably

20:00

200, what's the optimal levels?

20:00

The question you need to be

20:03

asking, that's going to be 800

20:03

to 1000. Wow, that's why you

20:06

feel this way. That's why you're

20:06

taking naps in the middle of the

20:09

day. That's why you're, you

20:09

know, passing out at your

20:12

cubicle at work. That's why you

20:12

can't put muscle on anymore,

20:15

like when you were 20s, because

20:15

your body's not synthesizing

20:18

protein into muscle anymore.

20:18

This one fix of optimization.

20:23

And people don't realize that,

20:23

that that's that these things

20:26

are possible to be fixed. So our

20:26

patients are people who are

20:29

doing their research, or who are

20:29

dissatisfied with what they're

20:32

getting. And we're determined to

20:32

hang on to their quality of life

20:36

for as long as possible. And

20:36

that's what we provide, we

20:38

provide the best opportunity to

20:38

do that, to extend life, to have

20:42

a better quality of life, to

20:42

improve their appearance, which

20:45

your marketing guy, you're brand

20:45

new guy, you know, you know

20:49

about marketing, bring your

20:49

business, your appearance is a

20:52

part of that as well. And people

20:52

are buying into that. So people

20:55

when they realize the value of

20:55

this, and it's all tied in

20:57

together, you're looking your best, you're feeling your best, you're making more money, you're

20:59

outperforming other people,

21:02

you're competing on the highest

21:02

level, that's what we sell to

21:05

people, and we do it at a value.

21:05

Got

21:08

it? Okay, so for people to

21:08

understand more about your

21:13

business, what we know what age

21:13

criteria do you start marketing

21:17

to? So it's interesting, because the

21:17

business is always changing and

21:21

evolving. When we started

21:21

esthetics, for instance, was

21:24

like, really for like 3030. And

21:24

up 3434 to 54 was the sweet spot

21:30

women. And I would say

21:30

demographic wise, it was mostly

21:34

white women, right. And then

21:34

manufacturers really got hip to

21:38

this stuff. And so I always like

21:38

to tell people, people think

21:41

that when you're seeing the

21:41

Kardashians post something, or

21:46

do something like it's random,

21:46

it's not random. They've been

21:50

influencing before influencing

21:50

was a thing. Yep. And so

21:53

manufacturers realized that they

21:53

needed to broaden the the

21:58

spectrum of people that they're

21:58

marketing to, and that a lot of

22:01

the services we have are

22:01

preventative. And people are,

22:05

you know, making the popular as

22:05

well. So those lips, and those

22:08

cheeks, and those jaw lines, and

22:08

all that stuff started to be

22:12

marketed and targeted more to

22:12

younger, younger people. So we

22:15

cut off at 18 got anesthetics.

22:15

Now, that doesn't mean that we

22:19

don't have parents that are

22:19

asking us to treat their 14 1516

22:22

year old daughters, we won't do

22:22

that. We won't do that. And we

22:25

don't do that. But our marketing

22:25

branding behind the

22:30

manufacturers has now broadened

22:30

on the aesthetic side to 18 and

22:34

up, it has widened on each side

22:34

of that 34 to 54. And it's not

22:39

just white women anymore. You

22:39

know, once you saw the

22:42

manufacturers go to a more

22:42

diverse target. It is white, it

22:47

is Asian is Latin, Latino, it is

22:47

Indian, it is black. And when I

22:53

walked into my fort lauderdale

22:53

office, and I started seeing

22:55

black women office, I was like,

22:55

Oh my God, because my mom was

22:59

like, you know, this is a fad.

22:59

Right? You know, as a fat. You

23:02

know, he has this trend. When I

23:02

saw that I was a it's not a

23:05

trend anymore. Yeah, this is a

23:05

necessity. This is this is a

23:08

lifestyle now. And so we treat

23:08

all colors. We treat men, we

23:14

treat women. Deion Sanders was

23:14

the face of Botox. A lot of

23:19

people don't realize I didn't

23:19

even know that was one of their

23:21

first male ad campaigns. And

23:21

now, it is nothing to go in your

23:26

lobby and not only not just see

23:26

white women, but to see a black

23:30

guy, a white guy, Latin guy, gay

23:30

guy, straight guy getting my

23:35

Botox, man. So do you find it harder to you

23:37

know, I'm in marketing, do you

23:40

find it harder to reach out to

23:40

the males? No,

23:43

it's getting easier. The cool

23:43

thing about our business is that

23:46

the manufacturers and vendors,

23:46

these billion dollar companies

23:49

will spend $100 million on ad

23:49

campaigns, and they don't own

23:53

the stores, they don't care

23:53

where they go. It's our job to

23:58

be the most attractive place for

23:58

them to go. They just creating

24:01

the patient. They don't care

24:01

where they go. So that's the

24:04

cool thing about our business is

24:04

that your X amount of dollar

24:08

small marketing budget is backed

24:08

up by this behemoth. 100 million

24:12

plus dollars. If you think about

24:12

it, if you had all sides of the

24:16

business, you're talking about probably like a billion dollars and marketing campaign that's

24:18

going nationwide, that the

24:21

patient just needs to find you.

24:21

So you just focus on being

24:23

found. Wow. Okay, so now I can

24:24

definitely see how it's easier

24:29

to franchise that, you know, get

24:29

in get into it. And so you're

24:32

only in South Florida. Now. We're in 15 states. Wow.

24:34

Yeah, we have about 42 stores

24:37

open right now. We open two

24:37

stores every single month, two

24:41

stores every single month. So,

24:41

you know, just just because we

24:45

have a lot of new people. And

24:45

even myself, you know, just to

24:48

give an example of opening two

24:48

stores every month. What did

24:51

what do the criteria have to be

24:51

for you to say, hey, we're going

24:55

to open blank. So we're looking for franchise

24:57

candidates that believe in what

25:02

we do, we want people who use

25:02

the products and services. And

25:06

we want people that have the net

25:06

worth to be able to do this and

25:11

sustain themselves while they're

25:11

building a business. And we also

25:14

are looking for culture and fit

25:14

in terms of someone that's going

25:17

to understand this is hard work,

25:17

we are looking for people that

25:21

want to do the work, we tell

25:21

people, we don't want to sell a

25:23

franchise, everybody, we turn

25:23

people down all the time, we

25:25

want people who are going to come in, and they're going to grind for 16 to 18 months, and

25:27

build a foundation for their

25:30

business. And for their family,

25:30

that can be semi absentee after

25:34

that period, and provide

25:34

dividends to their household.

25:39

We're looking for those people.

25:39

And we're very selective in that

25:41

process. And when we find those

25:41

people, then we negotiate

25:45

franchise contracts with them,

25:45

and they go in the process to

25:48

open their stores. But this only

25:48

works with quality people,

25:52

because at this stage, we're not

25:52

at McDonald's, we're not

25:55

Orangetheory, we're still under

25:55

200 units. And so everybody that

26:00

comes on with us, we need them

26:00

to be successful, we have a

26:04

vested interest in their

26:04

success. And it's shared

26:06

success, because as a

26:06

franchisor, we don't make money

26:09

unless they make money. We're

26:09

getting paid a royalty, so they

26:12

have to hit and we don't want to

26:12

see any stores close.

26:16

Got it. So when it comes to the

26:16

industry and the name even with

26:21

Forever Young, do you have a lot

26:21

of competition and what you

26:27

have? Or what what would you say

26:27

is the biggest? The biggest

26:33

competing factor for you industry? Yes, we have a lot of

26:35

competition, because there's a

26:37

very sexy industry, people from

26:37

the outside people are like,

26:41

Wow, all you do is talk to

26:41

beautiful people all the time,

26:45

go to nice events, you know,

26:45

everybody looks great, feels

26:48

great, you know, people are

26:48

there. Well, people, these are

26:51

not, these are people who are

26:51

well, we don't treat sick

26:54

patients. And so that is really

26:54

captivating from the outside.

26:58

People fall in love with that.

26:58

And so, you know, that brings a

27:02

lot of people into the space.

27:02

And that creates competition,

27:06

because people are opening, you

27:06

know, med spas and things that

27:09

nature, a lot. They come into

27:09

the business, they offer great

27:13

pricing they want to take but

27:13

they don't understand what comes

27:15

with it. So there's there's ebbs

27:15

and flows, they come in, you

27:19

know, it takes a patient, but

27:19

they don't have the blueprint.

27:23

So they make the mistakes, they

27:23

close influx of patients. And

27:27

now I tell people, This is not

27:27

the time to get into my

27:30

industry, unless you're coming

27:30

with a game. This is a big boy

27:34

industry. Now, private equity

27:34

has entered the industry. Many

27:38

of the places that people think

27:38

are mom and pops are not mama

27:40

pops anymore, they've already

27:40

been bought by private equity,

27:42

they just haven't changed signs.

27:42

And there's a lot of money in

27:46

this space right now behind the

27:46

scenes is being poured into it.

27:49

So you have some bigger

27:49

competitors, people who have 50

27:54

or more stores, and there's very

27:54

few of them. But nobody that's

27:57

in the vitality space like us.

27:57

Do I see as a competitive

28:01

competitor right now, because we

28:01

are in the lead in terms of

28:05

locations that are open that

28:05

offer both services, there are

28:07

people in the aesthetic arena

28:07

that have more stores than

28:11

forever young, but not in the

28:11

the dual offering like forever

28:16

young does. And we consider

28:16

ourselves to be a vitality

28:18

center. And so there is

28:18

competition. I love the

28:21

competition. I want to kill all

28:21

the competition. That's the

28:24

thing that really makes me show

28:24

up for work. It's not the money.

28:26

It's I believe we have the best

28:26

thing I believe we have the best

28:29

idea. I believe it ours looks

28:29

the best. And I want to prove

28:32

that to people. That's the

28:32

that's the game that that makes

28:34

me excited. So got it, but it is

28:34

very competitive. And you need

28:38

some thick skin if you want it

28:38

in his game. It's not a it's

28:41

this is still the wild wild

28:41

west. It's being pioneered. It's

28:45

cowboys out there. And it is

28:45

not. It's not friendly. You

28:50

know, if you're looking to

28:50

compete. Got

28:52

it. So would your industry be

28:52

more of a cash flow centered? Or

28:57

would you definitely need to

28:57

have higher credit limits and

29:01

scores to really scale off in

29:01

the industry?

29:05

No, I will. Yeah, I mean, you're

29:05

gonna want to come in, initially

29:08

well capitalized. And that's a

29:08

big part of our selection

29:11

process, you gotta be well

29:11

capitalized. Because I tell

29:14

people 16 to 18 months to build

29:14

that foundation, that 1618

29:19

months might look straight up

29:19

that 1618 months might be

29:23

seasonal, that 16 the 18 months

29:23

might be a roller coaster until

29:27

you hit that that level in terms

29:27

of your compounding business

29:32

patients that are coming in at

29:32

the different times because a

29:35

lot of our services are

29:35

recurring, whether every four

29:37

months, every six months, or

29:37

every month. So you got to fill

29:40

all those gaps in the

29:40

compounding process to get to a

29:44

stable playing area. And so

29:44

yeah, you need to be well

29:46

capitalized. But then once you

29:46

do that, that business should

29:51

sustain you being able to scale

29:51

into number two, and number

29:54

three, like like we have three

29:54

corporate stores. And if you're

29:57

really good at that process,

29:57

sky's the limit. You running

30:00

three store is no different than

30:00

four, or five. And it actually

30:03

gets easier the more stores you

30:03

have, because you're able to

30:06

move team members around, you're

30:06

able to, to really consolidate

30:09

oversight. And the scaling

30:09

process gets to be a lot better.

30:12

God and so are you at more of a CEO

30:13

position now or just more of a

30:18

founder position, I'm in more of a founder

30:19

position right now, I actually sold majority of the company

30:21

late last year. And so I'm in

30:25

more of a founder position,

30:25

which is very difficult, because

30:28

prior to that, I wasn't an

30:28

executive position, I was the

30:32

business administrator for the

30:32

business, and I had a lot more

30:35

control. And so now I'm kind of

30:35

like the founder that is a W two

30:40

employee. And I'm still

30:40

interested in the success of the

30:44

company. But it's a struggle, I

30:44

won't lie. I don't like being

30:48

told what to do, especially with

30:48

something that I created. And so

30:52

I'm in a transitionary period

30:52

right now, which I'm trying to

30:55

figure out what's next. And it's

30:55

kind of weird.

30:58

And so that period of figuring

30:58

out what's next, do you want to

31:01

do something within the same

31:01

industry, or

31:04

now what is something new, I

31:04

want to do something new. And I

31:07

don't know what that thing is, I

31:07

know that the last business that

31:10

came to me came to me in an

31:10

organic manner, it was true, it

31:13

was real, it was authentic, and

31:13

I don't want to operate, I can't

31:17

make money any other way. So

31:17

whatever that thing is, it's got

31:20

to be real. It's got to be

31:20

something that helps people

31:22

doesn't hurt people. And it's

31:22

got to be something that makes

31:26

me want to wake up every day and

31:26

do it. And so, I have gone

31:30

through the wringer in terms of

31:30

mergers and acquisitions, just

31:33

recently with with the

31:33

acquisition of my company, I

31:36

have gone through the wringer of

31:36

franchising the hard way, which

31:39

is a very niche industry. And so

31:39

I have thought about going full

31:44

time into the franchise

31:44

consulting space, helping people

31:47

franchise their business,

31:47

helping people sell their

31:50

business and helping people buy

31:50

franchises.

31:55

That's interesting. So when you

31:55

say help people franchise, their

31:59

business, you know, elaborate on

31:59

that a little bit more.

32:01

So if you have an I really like

32:01

brick and mortar stuff, you

32:04

know, but let's just say you

32:04

have, actually, let's just say

32:07

yeah, like the CoCo love

32:07

restaurant, right? And it's

32:12

like, all built around, like, I

32:12

don't know, coconut theme, great

32:15

coconut water. And I come to

32:15

your restaurant one day. And I'm

32:21

like, There's a line out the

32:21

door for this, like, Coco love

32:24

place. And it's got like, green,

32:24

white and brown colors. And it's

32:29

like well put together and like

32:29

the hell is going on here. And

32:32

you see, like a little mess

32:32

behind the scenes, you know,

32:34

kinda but it's like, you're

32:34

doing the math, like it's

32:37

places, places crazy people love

32:37

this place. That, to me is a

32:43

perfect opportunity for someone

32:43

like myself to step in and say,

32:46

Hey, have you ever thought about

32:46

franchising? And then what are

32:50

you going to say? Probably?

32:50

What's that? McDonald's? What do

32:55

you mean? Like, that's that

32:55

sounds crazy? Well, I've done

32:58

that before. Let me kind of show

32:58

you what the process is what

33:02

that entails. And if that person

33:02

is ambitious, ambitious enough,

33:06

and believes in their concept

33:06

enough, we can take them down a

33:09

process, where now you have 10

33:09

Cocoa loves. Or if you're really

33:14

going for the moon. Now we got

33:14

100 200 Cocoa love franchises,

33:20

I'm just using this name, yeah,

33:20

what or whatever it is. And

33:24

maybe you're just really good at

33:24

this one thing, but you didn't

33:29

have the acumen or didn't

33:29

understand the other aspects. So

33:32

if you were able to build a

33:32

team, or you're able to get some

33:34

consulting around that next

33:34

thing, you know, your dream is

33:37

bigger than you could ever

33:37

imagine. And that's what a

33:40

franchising process will look

33:40

like. These are real stories.

33:43

And I've met a lot of people who

33:43

have made a lot of money,

33:47

without selling themselves out

33:47

by simply sharing what they

33:51

knew, sharing their best

33:51

practices with other people and

33:54

skilling them with with

33:54

professionals that knew what

33:57

they were doing in that space. No, absolutely. So, you know,

33:58

with with you being on the topic

34:02

of teaching, do you have courses

34:02

to teach about, you know,

34:05

Forever Young and everything like that? So we do Yeah, every month, we

34:07

have like a Forever Young

34:12

University, we have training, we

34:12

have a lot of education. But

34:17

that's solely for franchisees

34:17

that have purchased into for

34:21

everyone system. I personally

34:21

just like, have people that come

34:25

up to me, and then I ended up spending an hour on the phone with them for free. And I just

34:27

tell them what I know, given my

34:30

resources. People have told me I

34:30

need to stop doing that. But

34:34

that's what I do right now. I

34:34

just, I don't I don't have a

34:37

course and everything like that.

34:37

I tried to show people just

34:40

through social media kind of

34:40

like what I do, how I do it. The

34:43

funny thing is, it's all kind of

34:43

there if somebody were actually

34:47

to watch. i It's so funny,

34:47

because I think it's like what

34:52

we talked about before, people

34:52

just don't they don't want to do

34:55

like simple small stuff. You

34:55

know, like if I told somebody

34:59

that if they moved This table

34:59

100 of these tables picked up

35:02

100 us tables, and walked into

35:02

South Beach, that they would

35:06

have potentially make $10

35:06

million. But you just gotta walk

35:09

from here from Hollywood,

35:09

Florida, to South Beach back and

35:12

pick up a table and take you there. They don't want to do that man, they're gonna give up.

35:14

Now, it's just too much, what is

35:17

that gonna take, it's probably

35:17

gonna take what 50 days for them

35:20

to do that. It's too much man,

35:20

they just can't bear. And that's

35:24

I'm just using that as an

35:24

example for the way I feel most

35:28

people what's standing in the

35:28

way of most people's

35:31

opportunity. And so they just,

35:31

they just don't, they just, they

35:35

just can't do it. So, you know, we get, we get to

35:37

the part finally of the show

35:41

where I call it the Jim drops

35:41

section. And so in this section,

35:44

we like to reward people for

35:44

making, you know, for it's

35:48

usually around 25 minutes, 30

35:48

minutes or so, where, if you're

35:52

watching this long, you know,

35:52

you should be rewarded in a kind

35:55

of way. And so how can we reward

35:55

them, you know, or I would like

35:59

you if you could reward them

35:59

with giving them the first you

36:03

know, five steps as if you were

36:03

doing like a session with them,

36:06

teaching them how to franchise a

36:06

business that they have.

36:09

Awesome. So if they want to

36:09

franchise a business, they have

36:14

the number one thing that I've

36:14

learned is, you need to start

36:18

looking at your business much

36:18

bigger than you do. So if you're

36:23

a one unit, whatever it is, if

36:23

you're a painter, and an

36:27

electrician, a sub shop, a

36:27

breakfast place, whatever your

36:31

business is, it's no longer just

36:31

Joe's plumbing. It's no longer

36:37

Joe's sub shop, you need to go

36:37

home and reset your mind and say

36:42

this is the biggest opportunity

36:42

i Nobody has better sandwiches

36:47

than Joe's sub shop. And I'm

36:47

going to tell everybody why. How

36:52

am I going to tell everybody

36:52

why. Okay. Branding, and

36:57

marketing. Okay, is branding and

36:57

marketing your expertise? Yes or

37:02

no? No, you're the expert at

37:02

Joe's subs, okay, so you need to

37:07

go through a branding exercise,

37:07

you need to go pay for that. You

37:10

want to be the biggest sub shop

37:10

in the world, right? Alright, so

37:14

you're not willing to spend five

37:14

grand to go fly out to the

37:19

Colgate Palmolive or the Procter

37:19

and Gamble or consulted from

37:23

Harvard to build to do a branch

37:23

Strategy Session. Five grant.

37:28

That's the first by the way,

37:28

that's the first sacrifice and

37:30

the first display of sacrifice

37:30

you're giving to the universe,

37:34

by the way is that five grand or

37:34

whatever it costs. And that

37:37

flight, or whatever it takes for

37:37

you to get over there. That's

37:40

It's a commitment. It's an

37:40

expression of your commitment.

37:43

So boom, do that. So now we're

37:43

putting a brand who's buying

37:48

Joe's subs, we need to profile

37:48

this customer. Okay, what colors

37:53

do they like? What color is

37:53

express Joe's subs? What areas

37:57

of my current brand and

37:57

marketing use improvement, okay,

38:00

boom. This is the color code

38:00

now. This is the bread. This is

38:04

the demographic target. This is

38:04

the ways we're going to reach

38:09

our audience. And this is the

38:09

reason why people are currently

38:11

coming in now we want to

38:11

duplicate that. Rip all the crap

38:15

off the wall. We're going to

38:15

repaint we're going to rebuild

38:18

and everything has to not be

38:18

like this. Right? So now we

38:20

visualize ourselves as this big

38:20

business. We're treating it that

38:24

way. Now it's going to look that

38:24

way. Then comes what am I

38:29

selling what's unique about

38:29

Joe's subs, okay, I make my

38:33

bread every morning fresh. I

38:33

only use these tomatoes. And I

38:38

only use these six ingredients

38:38

and only get my meat from boars

38:41

head or wherever. Nothing else.

38:41

That's what people love. That's

38:45

why they're lined up at the

38:45

door. Not one other thing. Okay,

38:49

so now what do we got to do? You

38:49

know this, other people don't

38:53

know this. So now we need to put

38:53

this into a process and a

38:56

system. Are you good at building

38:56

processes and systems? I'm not.

39:01

You're probably good at subs.

39:01

Right? So what are we going to

39:05

do? Again, if you're paying

39:05

attention? What did we just do

39:07

last time we paid a branding

39:07

expert to help us with our

39:10

brand. Now we're going to go and

39:10

get some consulting and get an

39:13

expert to help me systematize

39:13

what it is I do every single day

39:17

and what makes this a unique

39:17

experience. So now we have our

39:20

marketing now we have our

39:20

branding. Now I believe that

39:22

this is a big business. I

39:22

believe it. Now we packaged this

39:25

up. Now the next thing legal,

39:25

can't just go out there just

39:29

slinging franchises. This is a

39:29

regulated space, we need to go

39:33

file for a Franchise Disclosure

39:33

Document. This is a long

39:37

document about this thick. All

39:37

the rules, all the regulations,

39:41

all the enforcement, how much

39:41

are you charging for your

39:44

franchise? How much is the

39:44

royalty that you're collecting

39:46

every month, every two months?

39:46

Every day from your franchise? I

39:50

gotta put all that in a

39:50

document. I gotta put it in

39:53

legal terms. I gotta file it

39:53

with the states that I that I

39:56

want to sell in. I got to make

39:56

sure that I can sell on these

39:59

dates. Are you a lawyer? No, you

39:59

make the best subs. Alright, so

40:06

now, this shit is getting

40:06

expensive, right? We just spent

40:12

$25,000 Probably on a consultant

40:12

systemize my stuff. We just

40:17

spent 5000 Plus flights or

40:17

whatever, maybe let's call it

40:20

10,000 to rebrand or to improve

40:20

the brand quality. And now

40:24

you're talking about a legal

40:24

document. How much is that going

40:27

to cost me hours is that now

40:27

it's time to cough up probably

40:31

about 60 to 100. Grand. Damn,

40:31

but I haven't sold one for it

40:35

yet. I thought you want it to be

40:35

the biggest sub shop in the

40:38

world. Alright, so get the 100

40:38

Grand six grand. If not just

40:42

stick with your one shot. Are

40:42

you sure this is necessary? Yes,

40:45

this is necessary. Okay, so now

40:45

we ever FTD we have our brand.

40:49

We have our systems in place.

40:49

Now. What are we gonna do now?

40:52

We got to go sell some

40:52

franchises. Are you a good

40:55

salesperson? Maybe you probably

40:55

are good at selling your brand,

40:59

but you need someone that knows

40:59

how to sell franchises, knows

41:03

how to get clients. So what are

41:03

we gonna do? We're gonna go and

41:06

we're gonna get a sales

41:06

consultant to help sell my

41:10

brand. How much is that gonna

41:10

cost me 25 To $150,000 to get

41:14

into network dam so I'm out like

41:14

to 25 He said you want to be the

41:21

biggest franchise company in the

41:21

world for Tom subs. So okay,

41:25

it's been a 225. So now what?

41:25

Now he wait. First person comes

41:30

in wants to buy time sets.

41:30

Clothes him, sell them. Tell him

41:34

why this is great. Don't lie.

41:34

Tell him the truth. Tell him the

41:37

ups and downs. Make sure they're

41:37

financially qualified. Make sure

41:39

you know what you're looking for. If you don't know these things, we're gonna hire a

41:41

consultant just like we did before. And now we're in the

41:43

game we got our first

41:45

franchisee. What do we got to

41:45

do? Now, this is the problem,

41:49

this is the problem. You want to

41:49

focus on your, your shop, can't

41:54

do that anymore. You got to make

41:54

sure this person is successful,

41:58

you owe them that you legally

41:58

owe them that. And now we gotta

42:01

do franchisee support. And

42:01

that's when things get rocky,

42:05

because you're no longer the

42:05

owner of Joe's subs, you are now

42:10

franchisor of Joe's and you got

42:10

to let that go. And you got to

42:14

make sure these people are

42:14

successful. Or you're gonna lose

42:16

more than that 200k that you put

42:16

in, you're gonna get sued, and

42:20

they're gonna take everything

42:20

and you're not gonna sell any

42:22

more franchises. That's the five

42:22

minute version. gyms and tips.

42:30

And I always tell a mutual

42:30

friend of ours. Every room I go

42:35

into now and everybody I talked

42:35

to now, I just challenged them

42:38

and this is gonna sound a little

42:38

negative, I just told him,

42:40

you're not going to do it. You

42:40

know I could get that's why I

42:43

can give the gyms because most

42:43

people are going to do it. Most

42:46

people are not going to sit down

42:46

and do the steps because it's

42:48

hard. You know, it's not like

42:48

it's a first world problem. It's

42:53

not like, you know, we're out in

42:53

the cotton fields. But it takes

42:56

some work. And it takes an

42:56

investment and it takes you

42:58

believing first before somebody

42:58

else does. And if you can

43:02

sustain that belief for long

43:02

enough, and stay true to your

43:04

brand. And stay true to the

43:04

people who believe in your

43:07

brand. Then this is these are

43:07

multi multimillion dollar

43:10

opportunities. And in some

43:10

cases, billion dollar

43:13

opportunities. Because Jersey

43:13

Mike's is not a multimillion

43:17

dollar establishment. I'm pretty

43:17

sure Jersey Mike's is a billion

43:21

dollar establishment. We know

43:21

subways billions, and we know

43:25

McDonald's is infinite. Yeah. So

43:25

it all starts somewhere. And,

43:31

and so that these are the

43:31

questions people need to ask

43:33

themselves with ready to do and

43:33

if they are reached out, you

43:36

know, I'll help you. Got it. Wow. So how do you feel

43:38

about the phrase, tough times

43:44

create tough people, tough

43:44

people create good times good

43:48

times, create weak people, weak

43:48

people create tough times.

43:54

It's unfortunately, so accurate.

43:54

And it is the greatest concern

43:59

that I have on a daily basis.

43:59

That that is in the back of my

44:03

mind. Because people who believe

44:03

in that phrase, also believe

44:07

that we are suffering now and

44:07

are about to start suffering due

44:11

to that. And so in the business

44:11

that I'm in, I can tell you,

44:16

this is a term that's used by

44:16

young people built different.

44:20

These people out here built

44:20

differently. And so the pros of

44:24

this are people in my

44:24

demographic, or even young

44:30

people who are in these

44:30

different generations, if they

44:32

have the ethic of the old and

44:32

have the tough if someone's been

44:38

through a tough time, if they've

44:38

been through adversity, and it

44:41

hasn't synced them. You can

44:41

demolish people out here right

44:45

now. Most people I see in

44:45

business are so weak. They're so

44:50

cowardly. They are so incapable,

44:50

that if you're able to make it

44:55

through tough times and apply

44:55

yourself out here there's a lot

44:59

opportunity I fear for the

44:59

future. But for people now that

45:05

can seize that opportunity. And

45:05

I think that's what you're

45:07

seeing with people. You're not

45:07

seeing the smartest people in

45:10

the world who are balling out of

45:10

control. Very rarely, right?

45:16

Sometimes, and most of the time,

45:16

the smartest people in the world

45:18

can't get out of their own way.

45:18

So it is the people who do less

45:23

thinking, and more do less

45:23

complaining, less, less and less

45:31

anxiousness, or to the point of

45:31

of debilitation. And just it's

45:39

just simple. I think it's people

45:39

are all in their minds. People

45:42

are scared, people are

45:42

embarrassed to to fail. People

45:45

are, you know, I tried to do

45:45

social media content on my

45:48

staff. And they don't have

45:48

anything to lose. And it's so

45:55

difficult because like, oh, not

45:55

today, not today. Oh, my hair. I

45:59

didn't get trimmed up. Oh, I

45:59

didn't do my makeup, right. Why

46:03

do you, you don't have anything

46:03

to lose? What do you talk about?

46:06

So it's a little social media

46:06

clip, yeah. If you won't even

46:09

just do the 32nd social media

46:09

clip and put yourself out there.

46:13

God, I feel so bad for these

46:13

people, man, that means you'll

46:16

never step up for your opportunity. Because every opportunity that that that's

46:18

worthwhile that pays, always

46:22

starts with that feeling of

46:22

like, I'm not ready for this,

46:25

I'm not prepared for this. I'm

46:25

not capable of this, like,

46:29

that's what you got to go

46:29

through. And you got to be able,

46:31

in the back of your mind to pull

46:31

on the comment that you just

46:34

talked to you to say, You know

46:34

what, this is kind of like that

46:37

one time where, you know, I made

46:37

it out to the other side. And,

46:41

um, you know, what, I made it

46:41

out to aside with that, so I

46:44

think I'm gonna be okay with this, I'm just, I'm just going to just go with faith. You know,

46:49

so when we're placed in a

46:49

position like that, you know,

46:56

because I can super relate to

46:56

just that, in general, we have

47:00

kids, and the same mindset that

47:00

we had to develop from being in

47:06

those tough times, we not create

47:06

good times for our children. And

47:11

so, you know, what do you feel

47:11

about, you know, your kids

47:17

following your pathway, or you

47:17

kind of letting them do their

47:21

own thing, bro, I'm on top of that all the time.

47:23

My kids have done things and

47:29

been places that I never was

47:29

when I was a kid. I'm a car guy.

47:33

So they write in cars that I

47:33

didn't know existed when I was a

47:37

kid. And I never knew what the

47:37

inside of those things look

47:39

like, until I was in my 20s. I'm

47:39

very conscious of it all the

47:43

time. And I try my best to

47:43

balance it. So I bring my kids

47:48

to volunteer. I expose my kids

47:48

to things that that are outside

47:54

of their, their, their, their,

47:54

their pretty little life that

47:57

they have. I tell them I don't

47:57

give a damn about their little

48:01

feelings in the little their

48:01

little emotions and things of

48:05

that nature. I have empathy, and

48:05

I love for my kid, I love my

48:07

kids. But Don't come at me with

48:07

this the soft stuff. I don't

48:10

have they don't have a shoulder to cry for that. They don't. They don't. And I don't I really

48:12

don't care. You know, I think

48:16

that the adversity is the

48:16

greatest gift that they can

48:20

have. And they don't have much

48:20

of it at all. My kids don't have

48:23

designer clothes. My son sleeps

48:23

on a mattress on the floor in

48:26

his room. You know, my daughter

48:26

has old furniture. They get toys

48:32

every once in a while. They

48:32

don't have they don't have video

48:34

games like that. They don't have

48:34

access to phones. They don't

48:37

have iPad. My oldest daughter's

48:37

23 She works and she knows not

48:43

to cry about it. You know, I

48:43

purposely put her in situations

48:46

that make her uncomfortable as

48:46

much as possible. And she knows

48:50

that I'm here to support her but

48:50

I'm not here. I don't want to

48:53

hear her BS story about She's

48:53

scared of something or she

48:57

doesn't feel like doing it or or

48:57

I don't I don't I'm not I'm not

49:03

falling for that. I'm not

49:03

falling for that. It's a curse.

49:06

I live in Parkland, Florida. I

49:06

think it is disgusting. What I

49:12

see in my community a lot of the

49:12

time because it is a very, it's

49:17

a community full of high net

49:17

worth. But it's also a community

49:20

in which I see a lot of people

49:20

and this is not all people

49:23

allowing the net worth to raise

49:23

the kid and the outcomes are not

49:28

good. And if you're in South

49:28

Florida, if you've been here for

49:31

a long period of time, you know

49:31

you're in Boca Raton, Parkland,

49:35

Florida, Western Florida. Nice

49:35

parts of Miami. Where did these

49:39

kids end up? We all know what

49:39

they never rehab. Yep, they

49:42

ended up dead. Fitting all

49:42

overdoses rehab. Their the shame

49:47

of their families a lot of the

49:47

time. Why? Because they look

49:50

back in the parents gave them

49:50

everything. Johnny didn't want

49:52

to go to basketball today giant

49:52

has had to go to basketball

49:55

today. If Johnny doesn't feel

49:55

good about something he doesn't

49:58

want to eat this Jai doesn't

49:58

have to eat it. That's not how

50:02

we grew up. I'm assuming that's

50:02

not how you grew up. And the

50:06

best thing that and that's why

50:06

you see minorities, immigrants,

50:11

and groups and classes like that

50:11

stop it all over people, because

50:15

they still got old school traits

50:15

in the black community, our

50:19

parents are still telling us like you got to do better than everybody else. You can't make

50:21

the mistakes other people go, I

50:24

don't want to hear your excuses.

50:24

Right? Because they know they

50:29

know. Right? And so that's

50:29

people have all these like

50:34

diversity and inclusion

50:34

initiatives. And so if I don't

50:37

believe any of that stuff, and

50:37

it's not because I don't want to

50:40

see people have opportunities,

50:40

is because I realized that smart

50:44

savvy businesses don't need

50:44

diversity inclusion, to bring on

50:49

minority and other cultures into

50:49

their businesses, because the

50:53

ones that know, actually

50:53

realized that those people work

50:56

harder than everybody else. And

50:56

so the smart businessman is

51:00

going to take advantage of that

51:00

in the marketplace is going to

51:02

determine their success. Because

51:02

the people who are not like what

51:06

we're talking about are the ones that are making all the moves and making everybody rich and

51:08

then eventually making

51:11

themselves rich. Wow. So works

51:15

the hardest in software, let me

51:15

ask you that. What culture what?

51:19

All? Minorities? What what? Give

51:19

me Give me one that comes to

51:22

mind? Latinos? Okay, I say Haitians,

51:25

you know, that would have been

51:32

my second one. That have been my

51:32

second one

51:35

patients, Haitians are the

51:35

hardest working individuals to

51:38

me in South Florida, next to

51:38

Latinos in a way, but Latino

51:45

culture is also going through a

51:45

phase where they are going to

51:53

different like, like, so that

51:53

generation now is of being at

51:58

the bottom is now not

51:58

necessarily were many of them

52:01

are at whereas many Haitians

52:01

are, there's still a lot of

52:04

Haitians that are in that spot

52:04

where they're out here working

52:07

to, to really set up the next

52:07

generation. And they're out here

52:12

with their heads down. And like

52:12

working a job and doing the work

52:18

and not really complaining like

52:18

that, you know, and so this is

52:22

my take, again, I don't have the

52:22

data, but when I see I see them,

52:27

and then I do see Latin American

52:27

community, but it depends on

52:30

where they're coming from, you

52:30

know, I'd say Central America.

52:33

Right? And then who does

52:33

everybody complain? I'm not

52:36

getting asked that question.

52:36

But, but it goes back to what

52:40

you're saying. You don't want a

52:40

kid that comes from a background

52:45

that lacks adversity. Nobody

52:45

wants that kid working their

52:47

business. I deal with it

52:47

everywhere. I'm sure you deal

52:50

with it everywhere. I wanted to

52:50

throw my smoothie in the girl's

52:54

face this morning. Because I

52:54

asked her for a smoothie. I go

52:58

there every single day, I buy

52:58

the same thing. She's on social

53:00

media. And she's like, what? You

53:00

ever been a military. Now. Now

53:06

now, I've never been in military

53:06

now. Almost went to the Marines.

53:09

And then I got it. I luckily, at

53:09

the last minute got accepted to

53:13

to school. And I had to

53:13

backtrack, I had to get signed

53:16

out and everything, man, but now

53:16

they're in the military, you

53:18

to fit in with us. That was in

53:18

the Marine Corps. So, you know,

53:22

I feel like but even before then

53:22

a lot of people with that

53:25

mindset, you know, that's the

53:25

question that I'm going to ask

53:28

too is, you know, a lot of

53:28

people are like, Oh, you went to

53:31

the military. So you got all

53:31

this crazy structure, this and

53:34

that, blah, blah. And I said,

53:34

Honestly, the struggle put that

53:38

structure in me before I even

53:38

got to the military, the

53:41

military enhanced it, for sure.

53:41

You know, I went on deployments

53:44

and whatnot. But before then,

53:44

something had to give, and I had

53:49

to have discipline, the

53:49

discipline had to be developed

53:52

over time. And so, you know, a

53:52

lot of people don't go through a

53:56

certain level of adversity. And

53:56

that in itself causes them to

54:01

not be able to deal with life.

54:01

And life is very real, you'll

54:06

have people that understand what

54:06

they need to do to get to the

54:09

next level and literally, just

54:09

simply not do it. It's

54:13

a curse. And I think about this

54:13

a lot, that the only people you

54:21

really can kind of blame and be

54:21

mad at in this world are your

54:26

parents. There's some people out

54:26

here that really should be upset

54:29

with their parents, like they

54:29

shouldn't they should be very

54:32

upset of their parents. Because

54:32

when we're raising children, and

54:35

we take this away from them, and

54:35

we set them out into the world

54:39

with no direction. That's not

54:39

really our fault. You know, up

54:44

to a certain point, that's not

54:44

really our fault. If our moms

54:48

can't get their shit together

54:48

enough to work it out. A family

54:53

situation or our dads can't see

54:53

the value and and maybe I need

54:57

to be here for these kids or I

54:57

Need to participate. Or maybe we

55:01

should put the kid before our

55:01

wants and needs and things that

55:05

nature, that's something you

55:05

should be mad about, right? If

55:08

your parents don't make you go

55:08

to practice, when you don't want

55:12

to go to practice, or they don't

55:12

make you go find a job, even

55:15

though you want to sit on your

55:15

couch and play Nintendo all day

55:17

or or Playstation, you get older

55:17

and 18 plus, and you're

55:22

struggling in your life. That

55:22

was, that was the pivotal

55:25

moment. That messed you up. And

55:25

I think people really should,

55:30

that's not going to get you anything, being angry is not going to get you anything. But

55:32

if you realize that, I think

55:34

it's okay to voice that

55:34

frustration, but then realize

55:37

that now, I gotta go find that

55:37

struggle that I didn't get when

55:40

I was 13 years old. I gotta go

55:40

find that. I think maybe some

55:44

people do get that when they go

55:44

to a boot camp in the military.

55:47

That's sometimes the last resort

55:47

for some people, and it changes

55:50

their lives. Because if the

55:50

world is not beating you up, if

55:56

you didn't get the worst thing

55:56

now is these kids talking about

55:58

anti bullying, if you didn't get

55:58

bullied, that was part of your

56:01

that was part of your passage.

56:01

That was part of your rite of

56:04

passage. Yeah, you the way you

56:04

survive the bully, the reaction

56:08

you had to the bully is what

56:08

determines the outcome for the

56:10

rest of your life. It sets your

56:10

pecking order. And so if you

56:15

rolled over, you roll over for

56:15

life. If you got fed up one day,

56:20

you took it for a while. And

56:20

then you had that classic

56:23

interaction where you fought

56:23

back your fighter that sets you

56:29

up for the rest of your life.

56:29

And that's where you see people

56:33

at mid level positions at work,

56:33

lower level positions at work,

56:37

leadership positions at work.

56:37

And then people who are

56:40

entrepreneurial mindset who are

56:40

just like Screw this system. I'm

56:43

operating outside of the system.

56:43

All this stuff is determined

56:46

through this so when we don't

56:46

want our kid on if your kids

56:49

your kids, no, no. Yeah, okay.

56:49

Got three kids, man. They don't

56:54

fight in school, bro. They

56:54

don't. They don't they don't get

56:57

into like the classic fistfight

56:57

to meet. That's very important.

57:02

My son needs to be in a

57:02

fistfight. My daughters need to

57:06

be in a fistfight. This should

57:06

not kick get to get them kicked

57:09

out of school, maybe a

57:09

suspension or something like

57:11

that. This is where they're

57:11

learning who they are. You got

57:15

to fight. We there's a fight in

57:15

every part of life. And so when

57:18

we take that away from our kids,

57:18

we robbed them of their future

57:20

opportunities. And that's why we

57:20

have all these screw up kids as

57:24

teenagers, 20 year old 30

57:24

Somethings who cannot get it

57:28

together. They're on psych

57:28

drugs, and they can't handle

57:32

walking out the front door. And

57:32

so either got to be mad at

57:36

yourself, or you have you met

57:36

your parents. And even when you

57:40

figure that out, then it's time

57:40

to make a decision. And we gotta

57:43

move forward. And you need to go

57:43

seek adversity. You can go find

57:46

it through fight training. You

57:46

know, I Tim Ferriss and I've

57:50

ever read The Four Hour

57:50

Workweek, yep, changed my life.

57:54

If you've never been beat up before, if you've never been in a fight, if you've never had

57:56

adversity, okay, so now it's

57:59

time to go get your ass kicked,

57:59

go through a fight camp, go get

58:02

your ass kicked, you're going to

58:02

come out on the other side, as a

58:05

different person, you're going

58:05

to come out on the other side

58:07

with confidence greater than you

58:07

ever had before. And that's

58:10

going to be your new beginning,

58:10

that's gonna be where your life

58:12

changes, it may be something

58:12

else, but you got to go do

58:15

something to be beat down and

58:15

built back up to see what you

58:19

can take. And if you don't do

58:19

this to yourself, you will never

58:23

achieve these great things that

58:23

you see when you're scrolling

58:27

through Instagram with people

58:27

who probably have done that

58:30

unless they're just stunning for

58:30

the grant. No,

58:33

absolutely. So, you know, even

58:33

even in you saying that, like I

58:40

don't want to phrase this.

58:40

Because he there's a lot there's

58:44

a lot more sensitive people out

58:44

there. And it's the foods that

58:49

people are eating nowadays and

58:49

and the information that they're

58:53

consuming from a lot of these

58:53

movies and everything you have

58:56

stuff like even when I was in

58:56

the military, you know, mothers

58:59

of America, I'm in the military

58:59

literally being trained to be a

59:03

killing force for the United

59:03

States. And they're complaining

59:06

that Oh, you're yelling at us

59:06

too much, and bootcamp or the

59:10

knife hand like oh, we can't do

59:10

it, like it's a signal. And you

59:14

know, how do we continue to do

59:14

these things and there was a

59:18

clip that went across the

59:18

internet at some point where it

59:22

was high school kids, they

59:22

looked like they were going to

59:24

boot camp, but it was like

59:24

training for like, I don't know,

59:28

Russia like that's what Russian

59:28

kids were doing in high school

59:31

like and they were just jacked,

59:31

all of them jacked and they were

59:34

at you know, optimal fitness and

59:34

everything like that. So how do

59:38

we as like a, you know, country

59:38

or people even especially when

59:44

it comes to entrepreneurship,

59:44

understand that this isn't

59:49

corporate. That is why many people do not

59:54

go down this road because it

1:00:00

This is not for conformity.

1:00:00

Conforming is going to get you

1:00:04

the results that everybody else

1:00:04

has. Don't take my word for it,

1:00:08

go look up income statistics

1:00:08

from the IRS, go look at what

1:00:12

everybody else has go look at

1:00:12

what the average person has in

1:00:16

their 401k. Go look up what the

1:00:16

average person's home looks

1:00:19

like, go look at what the

1:00:19

average, what's the most popular

1:00:22

car was everybody driving, okay?

1:00:22

That's what you want, then go do

1:00:28

average stuff, if that's what

1:00:28

you want. Tell your kids that

1:00:33

physical education is not a

1:00:33

priority. Tell your kids not to

1:00:36

go to practice, when you don't

1:00:36

feel like tell your kid, you're

1:00:39

going to call the school because

1:00:39

you got in a little fight or

1:00:42

tussle with somebody, and you're

1:00:42

gonna go fight their parents or

1:00:45

go fight the school or say why

1:00:45

this happened to my son. Keep

1:00:48

doing these things keep doing

1:00:48

this weak stuff, it's never

1:00:51

gonna work for you. You have to

1:00:51

be willing to fight that you

1:00:53

have to be willing to be a voice

1:00:53

for that. And you have to

1:00:56

believe to the point that maybe

1:00:56

it's worth losing people who do

1:01:01

believe that like, I don't care

1:01:01

about anybody that thinks about

1:01:04

the things that we're talking

1:01:04

about right now. If that's their

1:01:06

belief system, I don't I don't I

1:01:06

don't need them. I don't sell to

1:01:09

them. I don't want them coming

1:01:09

into them. I don't need to sell

1:01:11

to them. I don't want to so

1:01:11

there is so many customers out

1:01:15

there, right? I don't need you

1:01:15

to follow me. I don't need you

1:01:18

to buy franchise consulting for

1:01:18

me, I don't need you to come to

1:01:20

my business. I don't care. It's

1:01:20

not for that. And, and I'm at a

1:01:24

place in my life right now.

1:01:24

We're because of that outlook. I

1:01:28

really don't care. I've said so

1:01:28

I don't want to associate with

1:01:31

those people. And I see that the

1:01:31

comment that you made about

1:01:34

strongmen and then the outcome

1:01:34

of the weakness that comes

1:01:39

later, is something that I think

1:01:39

a lot of people are conscious of

1:01:41

right now. And you see a lot of

1:01:41

people splitting. And there's a

1:01:45

culture of people who believe

1:01:45

like what we're talking about

1:01:47

right now that, that that is not

1:01:47

okay, and that they're not going

1:01:51

to raise their kids like that.

1:01:51

And I think that that's what's

1:01:54

needed. And I hope that voice

1:01:54

gets louder and louder and

1:01:56

louder. You see all the time,

1:01:56

though, that this is something

1:01:59

that's very controversial. You

1:01:59

see people getting deep

1:02:01

platformed, just for telling

1:02:01

people to be strong, just for

1:02:05

telling people, you know, that

1:02:05

like, cutting off your dick is

1:02:09

not normal. You know, like,

1:02:09

that's controversial. Like, I

1:02:13

know that in certain places,

1:02:13

like in Cali and New York, maybe

1:02:17

even Atlanta. People talk about

1:02:17

that stuff is like, you can have

1:02:20

somebody like protesting in

1:02:20

front of your business because

1:02:22

that I'm not buying that. You

1:02:22

know, like, I talked to my son

1:02:27

about these things all the time,

1:02:27

like, you cut your dick off son,

1:02:29

like, Don't come home, you know,

1:02:29

I'm saying like, I don't, you

1:02:33

know, like, what are we talking

1:02:33

about here? Right? Like, I

1:02:36

don't, I don't, I don't buy into

1:02:36

it, I'm 44 years old, if there's

1:02:40

a consequence to it, so be it, I

1:02:40

pay my taxes, and I'm just not

1:02:44

buying into it. You know, that's

1:02:44

the only thing I'm worried about

1:02:46

paying my taxes, IRS, leave me

1:02:46

alone, I pay my taxes. But all

1:02:50

this other stuff, I'm not buying

1:02:50

into it. And I'm gonna take

1:02:52

great pride in raising people

1:02:52

that you would think were raised

1:02:56

in the 50s 60s 70s 80s, or maybe

1:02:56

the early 90s. And

1:03:01

that's refreshing. You know, I

1:03:01

feel like life is all about

1:03:04

balance, because somebody came

1:03:04

on a previous episode. And we

1:03:08

were talking about the industry

1:03:08

nowadays, where online has made

1:03:13

it where people that haven't

1:03:13

done the work, haven't done the

1:03:17

experience can become coaches

1:03:17

and all of this stuff and

1:03:21

everything and and, you know, I

1:03:21

have to show people constantly

1:03:25

because they, they they shower,

1:03:25

the name of business coach or

1:03:29

mindset coach now and I'm like,

1:03:29

Look, man, my first LLC was won

1:03:33

in 2011. Yeah, I'm only 31 years

1:03:33

old. Like, I've been doing this

1:03:37

for a long time, you know, and

1:03:37

so I'm so glad you brought this

1:03:41

up. I feel so strongly about that. I

1:03:44

so look, I like we were talking

1:03:49

before, I am the Forever Young

1:03:49

guy. I am a franchisor. And I do

1:03:54

wellness and aesthetics. And

1:03:54

I've been head down in that

1:03:57

bubble for 10 years. I am just

1:03:57

starting to get out, do some

1:04:01

personal branding, talk to

1:04:01

people and I have been burned so

1:04:05

much. Since I've entered the

1:04:05

internet space. I've lost so

1:04:09

much money. I've dealt with so

1:04:09

many illegitimate people that

1:04:14

look so great online. I've been

1:04:14

to their houses, I've been to

1:04:18

their apartments, I have these

1:04:18

men. I've met some of these

1:04:23

people that people think are

1:04:23

killing it. 1.5 million plus

1:04:27

followers, 11 million followers,

1:04:27

whatever it is, I noticed

1:04:30

people, man, you need to do your

1:04:30

due diligence on these people.

1:04:34

You need to go deep, you need to

1:04:34

do a background check. And I'm

1:04:38

not talking about the little

1:04:38

ones you get for 99 a month. If

1:04:41

you if you're doing business

1:04:41

with these people, you need to

1:04:44

get a private investigator.

1:04:44

These people. There's some that

1:04:47

are legitimate, but the majority

1:04:47

of them are frauds and many

1:04:51

people have learned that through

1:04:51

production value and

1:04:54

manipulating of social media

1:04:54

platforms that you can stay home

1:04:57

all day by one nice suit. To

1:04:57

rent a car and rent a house show

1:05:02

people this, and that somebody

1:05:02

out in Minnesota, or, you know,

1:05:07

out in Alabama or whatever is

1:05:07

gonna be like, This is the

1:05:10

coolest thing I've ever seen,

1:05:10

how can I be like you, and

1:05:14

they're like, Okay, $5,000 a

1:05:14

month, boom, they get it. And

1:05:17

then they're ghosts or whatever,

1:05:17

they change the name, change,

1:05:20

you know, take the take the

1:05:20

profile down, move, whatever.

1:05:24

And it's unbelievable the amount

1:05:24

of times that this happens. And

1:05:27

I would say it's more than not

1:05:27

more people who are seeing their

1:05:31

coaches, more people who are on

1:05:31

these stages. And these

1:05:34

platforms presenting to you are

1:05:34

full of shit. They are 100%,

1:05:38

full of shit. They can't create

1:05:38

anything, they can't operate a

1:05:41

business. They have no business

1:05:41

acumen whatsoever. And then when

1:05:45

the guys that I know that are

1:05:45

real, walk into the room with

1:05:48

them, there'll be hot, there'll

1:05:48

be on the stage, like, Hey, can

1:05:51

you show me how to do this? Can you tell me how to do this, blah, blah, and you're like, Oh,

1:05:53

my God, this is I mean, it's

1:05:57

really sad. It's really scary.

1:05:57

And I looked away people like

1:06:00

that. There's some people that I

1:06:00

came up with, and mindset and

1:06:04

coaching sessions that helped me

1:06:04

greatly by the way, it helped me

1:06:07

greatly. I went to Eric Thomas's

1:06:07

coaching system, changed my

1:06:12

life. But I saw people who took

1:06:12

the the information that created

1:06:15

legitimate businesses. And then

1:06:15

I had people in my group that

1:06:18

created illegitimate businesses.

1:06:18

So they're coming into town,

1:06:21

we're doing masterminds or

1:06:21

renting cars, doing photoshoots

1:06:24

renting, you know, you name it,

1:06:24

everything is fake. Every single

1:06:29

thing is fake. And they've had

1:06:29

tremendous success. I counted

1:06:32

the numbers on one of these guys, I was like, I think this guy's been 26 to $40 million in

1:06:34

sales. Since we came out of this

1:06:38

program. None of it works. The

1:06:38

people that I know that used it,

1:06:43

went bankrupt, lost, lost all

1:06:43

their money, major purchases,

1:06:47

and it was so crazy, because

1:06:47

depending on your belief system,

1:06:50

I tried to buy into some of

1:06:50

these things because I was

1:06:52

naive. God got what happened.

1:06:52

They ghosted me. And I don't

1:06:57

know if it was just like a, you

1:06:57

know, karma thing. But I think

1:07:00

that I actually think that these

1:07:00

people can, intuitively they

1:07:04

what it is that they know, if

1:07:04

they know who to do this to and

1:07:10

who not to do it to Yeah,

1:07:10

they're not gonna they're not

1:07:13

they don't want, they don't want

1:07:13

smoke with somebody that's

1:07:17

really going to be like, bring

1:07:17

that fire in them. So if they

1:07:20

feel like that, that'd be like,

1:07:20

um, you know, I'll get back.

1:07:23

They don't want you in that

1:07:23

network. Because when you go to

1:07:26

these seminars, when you go to

1:07:26

all these big, sold out events,

1:07:33

look in the crowd, look who's in

1:07:33

the crowd. Look at these people.

1:07:38

Do these look like people that

1:07:38

are going to be able to take

1:07:42

this knowledge and advice and

1:07:42

see it to fruition? Let's just

1:07:47

be honest. I know it's not the

1:07:47

right thing to say, No, you're

1:07:49

not supposed to judge a book by

1:07:49

its cover. I know what they look

1:07:52

like, I know what the people

1:07:52

that I see. Who are successful.

1:07:56

I know what that looks like and

1:07:56

what that feels like, that's not

1:07:59

the people that are in majority

1:07:59

of these crowds. And and and so

1:08:03

what are you doing, you're

1:08:03

selling hope you're selling a

1:08:06

dream, you're taking people's

1:08:06

money, you're telling them to go

1:08:09

create a business, they don't

1:08:09

have business acumen, you're

1:08:12

telling them to create a

1:08:12

business. You just said, a lot

1:08:16

of these people can't even if

1:08:16

their feelings get hurt is going

1:08:19

to be a bad day. Yep. You're not

1:08:19

ready for this. So that's not a

1:08:23

popular message. Probably I probably wouldn't do well in that space. But it's not a

1:08:25

popular message. But that's what

1:08:28

I see. And so anytime I get a

1:08:28

chance I tell people beware I've

1:08:32

lost a lot of money with people

1:08:32

who are some of these people are

1:08:37

there's one there's one guy big

1:08:37

name 2 million subscribers you

1:08:40

to fancy cars fancy house did

1:08:40

with my money down then I go and

1:08:47

start researching the guy's name

1:08:47

that you know him by his not his

1:08:51

real name. The real name is when

1:08:51

we were all the felonies are the

1:08:54

house is rented, the cars are

1:08:54

rented, and they take the money

1:08:57

from this month to finance the

1:08:57

next month. And then it's just

1:09:01

it's a Ponzi scheme. And I met

1:09:01

many people like that. So

1:09:04

beware. Yeah, that's why you know pages

1:09:05

like baller busters. I love it

1:09:10

exist, you know, they're

1:09:10

constantly on, they're sharing

1:09:13

their stuff, they're liking my

1:09:13

stuff, and, and all of that, and

1:09:16

I let people see that traction

1:09:16

as well. Because it's like, hey,

1:09:19

you know, what, these are the

1:09:19

people that were associated

1:09:22

with, they can like certain

1:09:22

stuff and, and people often

1:09:25

judge my profile because again,

1:09:25

I'm kind of old school just like

1:09:29

you, you know, I'd rather brick

1:09:29

and mortar. And you know, going

1:09:32

into the online space, there's

1:09:32

so many just pansies, and

1:09:37

there's so many fakes that my

1:09:37

personal brand only has 1700

1:09:42

followers, you know, and so when

1:09:42

people see they're like, Oh, how

1:09:45

are you gonna help us whatever.

1:09:45

And it's like, well, I did go to

1:09:48

school for this. I dropped out because I started making more than my professors. But, you

1:09:50

know, I've been doing this for a

1:09:53

long time and you can actually

1:09:53

build it

1:09:57

the hard way. I liked that

1:09:57

actually. I don't judge people

1:09:59

by do that anymore. Because I

1:09:59

learned that the hard way. So in

1:10:03

my business, we use influencers

1:10:03

a lot. We tell our franchisees

1:10:07

do not go chasing the 2 million

1:10:07

follower girl giving her all

1:10:12

this stuff, let her talk to you

1:10:12

crazy. I want everything in the

1:10:15

store. Because bro, it's not

1:10:15

real is not real. Half of it's

1:10:20

fake. And the ones that's not

1:10:20

fake is just a whole bunch of

1:10:23

perverts, right? You know, it

1:10:23

doesn't convert, whereas I could

1:10:28

bring in a mommy blogger, 1700

1:10:28

followers, 1500 followers, 1000

1:10:33

followers in Fort Lauderdale,

1:10:33

she could fill my seats, the

1:10:38

mommy bloggers, she says, just

1:10:38

one time that this is the place

1:10:41

to go. 500 people might see that

1:10:41

250 of them might come in, in

1:10:48

the next six months. The girl

1:10:48

with the ass in the 1.5 2

1:10:53

million followers. Nobody's ever

1:10:53

coming. Nobody's coming. And

1:10:57

there's guys like that out there

1:10:57

too. Yep, you know, so I'd

1:10:59

rather deal with somebody who's

1:10:59

really connected to their

1:11:02

audience. And really helping

1:11:02

people and doing that work,

1:11:05

it'll come. But it doesn't look

1:11:05

like that

1:11:08

at all. And you know, that that

1:11:08

brings that quote, where they

1:11:11

say never meet your heroes. I've

1:11:11

met some of my heroes now. And I

1:11:19

understand that completely.

1:11:19

Because, you know, there's

1:11:22

people that have been in these

1:11:22

industries for a very long time.

1:11:27

And then you find out a lot of

1:11:27

it's fake. And you're like, Well

1:11:30

wait, you know, like, hold on,

1:11:30

like, my, this is what I grew up

1:11:35

on. Or this is what you know, we

1:11:35

learned or this is what it was,

1:11:38

or blah, blah, blah, fill in the

1:11:38

blank. And when you see some of

1:11:41

these entrepreneur professionals

1:11:41

or the older guys the legends,

1:11:45

and they're they're literally

1:11:45

legends, like they're they're

1:11:49

still doing tours and stuff. And

1:11:49

you're like, your fake

1:11:53

followers, you you have fake

1:11:53

likes, and all of that stuff,

1:11:57

like that's not organic, why do

1:11:57

you need that you're, you're

1:12:00

this person, like, you don't

1:12:00

need that. And they're like, Oh,

1:12:03

well, you know, I do you know,

1:12:03

is it enhances and whatever. So,

1:12:09

it's a lot, but calling a man,

1:12:09

you know, just this, this

1:12:13

conversation is just refreshing

1:12:13

to, you know, be able to bounce

1:12:20

information off of each other.

1:12:20

And in a sense that it's like,

1:12:23

hey, you know, because we

1:12:23

believe that life is balanced

1:12:27

life is always going to be

1:12:27

balanced. And and that was on a

1:12:29

previous episode where we said,

1:12:29

are scammers necessary for these

1:12:34

industries? And the conclusion

1:12:34

by the end of the episode was

1:12:38

yes, because if you have nothing

1:12:38

but real people around, we

1:12:44

wouldn't be the United States

1:12:44

that we are now. And so to a

1:12:47

certain point, as unfortunate as

1:12:47

it is, you need those scammers

1:12:52

to weed out a lot of these weak

1:12:52

individuals that are gonna make

1:12:56

choices that that aren't

1:12:56

solidified in, I did my

1:12:59

research, I did my due

1:12:59

diligence. And that's not to

1:13:01

say, someone just don't make

1:13:01

mistakes. I've lost a ton of

1:13:04

money as well. But that just

1:13:04

goes to show like, Hey, what are

1:13:09

they going to do after that?

1:13:09

Right? Are they going to be part

1:13:13

of my business? Are they going

1:13:13

into your business? You know,

1:13:15

you would never know if

1:13:15

everybody's on the same playing

1:13:18

field. So yeah, yeah, maybe it's a necessary

1:13:20

evil. I hate it. I it especially

1:13:24

in South Florida, it's turned me

1:13:24

into a different person. I went

1:13:27

to New Orleans the other day,

1:13:27

and I was like, What the hell?

1:13:30

What? Are you guys being nice to

1:13:30

me, like, say hello to me. It

1:13:35

took me about two days to adjust

1:13:35

to that. And every time I go to

1:13:39

these places, I realize even New

1:13:39

York City is nicer than South

1:13:43

Florida. Yep. And I realized,

1:13:43

man, you are really in the

1:13:46

jungle down here. I have been

1:13:46

coast to coast in many places in

1:13:51

the world. And I will tell you,

1:13:51

I've never experienced the

1:13:56

amount of scamming and

1:13:56

illegitimacy and lies that I've

1:14:04

seen in the last 10 years here

1:14:04

in South Florida. I've never had

1:14:07

the amount of people go to

1:14:07

federal prison that I've seen in

1:14:11

South Florida. I'm not talking

1:14:11

about like, people from the

1:14:14

streets. I'm talking about

1:14:14

people in like my neighborhood.

1:14:17

I'm talking about people who live in mansions. I'm talking about, you know, people that the

1:14:19

other people you know, I'm

1:14:21

talking with the people you see

1:14:21

online, you know, it, you have

1:14:25

to be this is a this is a this

1:14:25

is a great place to to go

1:14:29

through some adversity to tell

1:14:29

you the truth. Because if you

1:14:32

can make it here and make it out

1:14:32

of this without going to jail,

1:14:35

and do what people right, you

1:14:35

can become a big fish. And

1:14:39

little see that can have a great

1:14:39

reputation, because it's few and

1:14:43

far between where you will meet

1:14:43

people down here that are going

1:14:45

to show up on time as well as

1:14:45

did he show up, you know, show

1:14:49

up, do what you say and do it

1:14:49

over and over again like that to

1:14:53

the point that no one can say

1:14:53

that guy screwed me over. That's

1:14:57

worth more than a million dollar

1:14:57

credit line. Yep. And people

1:15:01

don't realize that, and it takes

1:15:01

time. And it takes effort. And

1:15:05

that's never going to change.

1:15:05

And so that's the hack. If you

1:15:09

want to hack if you want other

1:15:09

gym, give yourself a longer

1:15:12

period of time, then now go

1:15:12

underground. For go the

1:15:18

stunning, be embarrassed for a

1:15:18

while, dressed down for a while,

1:15:23

go to the gym, if you're really,

1:15:23

really serious about what you

1:15:26

want to do, stop drinking, stop

1:15:26

smoking six months, eight

1:15:29

months, don't say you have to do

1:15:29

it forever, should give yourself

1:15:33

and the universe, the belief

1:15:33

that you're serious about what

1:15:38

you want to do, and start

1:15:38

separating yourself from little

1:15:41

deeds, being honest, telling

1:15:41

people the truth coming through

1:15:45

with me, even if you're sick,

1:15:45

whatever just coming through,

1:15:49

and knowing what that means. And

1:15:49

that you're building

1:15:52

credibility. These little

1:15:52

things, I think, are the hacks

1:15:56

to people actually getting rich,

1:15:56

but this is not going to be two

1:15:58

years it's going to be

1:15:58

unfortunately, what I've been

1:16:02

told, and I didn't want to hear

1:16:02

this myself probably closer to

1:16:05

eight to 10. You know, but it

1:16:05

can be it can be it can be for

1:16:09

anybody. Because most people

1:16:09

can't run a game that long.

1:16:14

Compound Effect. Yeah. Man,

1:16:14

Carlton, this was amazing. You

1:16:19

know, thank you for coming on

1:16:19

the show. You know, if people

1:16:22

wanted to learn more from you,

1:16:22

you you have a lot of gems. And

1:16:25

I know, there's so much that you

1:16:25

didn't even bring up you know,

1:16:28

if they wanted to tap in with

1:16:28

you follow you on social media,

1:16:31

we're gonna do that. I appreciate you guys having me

1:16:32

here. I don't have a website

1:16:34

yet. I have somebody working on

1:16:34

that right now. But right now,

1:16:37

you can find me, I use Instagram

1:16:37

as my business card. So it's

1:16:41

Carlton, underscore, Washington,

1:16:41

CA RL to and underscore

1:16:45

Washington on Instagram. And I

1:16:45

use LinkedIn as well. So it's

1:16:49

just Carlton Washington on

1:16:49

LinkedIn as well. And right now,

1:16:53

I don't have any programs. I

1:16:53

don't do any coaching if people

1:16:55

need advice, I just kind of give

1:16:55

it to them right now.

1:16:58

Eventually, I should probably

1:16:58

monetize that but right now I'm

1:17:00

just I'm trying to learn what I

1:17:00

want to do next. I'm trying to

1:17:03

learn what's next for me. And so

1:17:03

like I like meeting people

1:17:06

bouncing ideas and really

1:17:06

helping out people that are like

1:17:10

what we talked about people want

1:17:10

to do things the right way and

1:17:12

and who understand what it's

1:17:12

going to take to get there. No,

1:17:16

absolutely. There you have it

1:17:16

guys, you know, dropped a lot of

1:17:20

gems listen to make sure you

1:17:20

share this. Like Subscribe if

1:17:24

you haven't already. And this is

1:17:24

another episode of attractive

1:17:27

mindset. I'm your host

1:17:27

mastermind moneybagg rich and as

1:17:30

we always say we look good, we

1:17:30

live good. Life is good talk to

1:17:34

us. We talked back and we out