Gifting in B2B Marketing - if you do it better do it right!

If you were to send a gift to your prospect:

What would it mean for the closing rate?

Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club.

What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic.

Connect with Nick Bennett: https://www.linkedin.com/in/nickbennett1/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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