Veteran Broadway press agent Adrian Bryan-Brown ranges over his 30 year career as one of theatre's most successful "drumbeaters," from his first Broadway show, the 1979 "A Taste of Honey" through the 1985 "Big River" and 1992 "Guys and Dolls" to this season's most-discussed new musical "Spider-Man: Turn Off The Dark". He also discusses how the role of the press agent has changed as the media has evolved, how social networking has reestablished word of mouth as a key promotional tool, and why when Twittering he can be neither Perez Hilton nor Pollyanna; whether he invests emotionally in the shows he represents; what he has to say to critics after they've beaten up on one of his shows; if he's even been tempted to produce a show himself; how he works with actors facing the press and who he considers the real pros at that game; why he got a degree in zoology when he was planning to embark on a career in film -- and he reveals his special talent for making an iconic NYC-area ice cream cake character. Original air date - September 28, 2009.