0:00

ChatGPT can actually create

0:02

a brand voice style guide that

0:04

you can pass along to team members

0:06

who might be creating content for you or writing

0:08

copy for you down the road . Literally

0:11

, you don't even have to do any research into

0:13

what you should put into your brand voice

0:15

style guide . Chatgpt already knows

0:17

what it looks like and at the

0:19

end of this process you could ask ChatGPT

0:22

hey , can you please create

0:24

a brand voice style guide for my brand based on everything

0:27

we've discussed ? And it will do that for

0:29

you in literally like five seconds . I swear

0:31

it's crazy how fast this thing is

0:34

. Hey , hey

0:36

, I'm a Feel Good friend and welcome to the Feel Good

0:38

Social podcast . I'm your host

0:40

Kinsey , and I've just got to warn

0:42

you right now we are going to be nerding

0:44

out in today's episode . I am so

0:47

excited because we are talking about

0:49

the bread and butter of your brand

0:51

, your brand voice , and

0:53

if you've listened to past Feel Good Social podcast

0:55

episodes , you may already know this about

0:58

me , but I completely geek

1:00

out when it comes to talking

1:02

about how we can hone the

1:04

essence that is your brand

1:06

, hone your brand's unique personality

1:09

and voice all of those human

1:11

elements that make your brand you , because

1:14

I know how important it

1:16

is to show up online in

1:18

a way that feels human and authentically

1:20

you . That is how we attract

1:23

your perfect ideal customers . That

1:25

is how we create consistent messaging

1:27

across the board , from your website

1:29

to your social media . That is ultimately how

1:31

we boost your sales and make

1:34

the difference that you want to make in the world

1:36

. Your brand voice is one of those foundational

1:39

elements that truly can make all

1:41

the difference , and today I'm going to be

1:43

walking you through three very

1:45

actionable , in-depth steps for

1:47

honing your unique brand voice

1:50

, so that you can understand it , so you

1:52

can pass along to a team member who might

1:54

be creating content for you or writing

1:56

copy for you . And I do just want to say

1:58

I have been personally doing

2:00

a lot of research for brand voice

2:03

recently . If you know

2:05

Feel Good Social at all , you might remember that I

2:07

have done a lot myself for Feel Good

2:09

Social's brand voice . I have hosted

2:11

workshops in the past that help other

2:13

entrepreneurs hone your unique brand voice

2:15

. For sure , this is not a topic that is new

2:18

to me . However , recently

2:20

I have been doing research for how

2:22

we can hone our brand voice when

2:25

it comes to using chat , gpt

2:27

and AI technology in our business . So

2:29

if you haven't heard me yapping about our new podcast

2:32

yet , it's called Authentic AI for Entrepreneurs

2:34

and basically we're talking about how we

2:37

can start using AI as

2:39

solo preneurs in an approachable

2:41

, easy to understand way , because

2:43

I know AI can be a little overwhelming

2:45

, right ? And one of the things I've been hearing from

2:47

a lot of people is chat GPT just doesn't

2:50

sound like me . Like , yeah , it can

2:52

write up a bunch of content and come up

2:54

with ideas for me and all that different stuff

2:56

, but if I tell it to write an email , the email

2:58

still doesn't sound like me , so I have to go back

3:00

in and rewrite it anyway . Like , is chat GPT

3:03

even worth it ? And here's the thing , my friend

3:05

I have been using chat GPT a lot

3:07

and what I have found is that if

3:10

we can actually hone our voice with

3:12

chat GPT , tell chat GPT

3:14

exactly what our authentic , unique

3:17

brand voice is , then oh yeah

3:19

, it is so worth it and it is so

3:21

helpful . And actually trying to

3:23

research and learn how I can

3:25

get chat GPT to understand my

3:27

brand voice , I have found that chat

3:29

GPT is a really helpful tool

3:31

for helping me understand

3:34

my own brand voice , right ? Not

3:36

only is this process

3:38

helpful for getting chat GPT right , like

3:40

me , but also chat GPT has made

3:42

a lot of observations about my

3:45

brand . That has been helpful for me in understanding

3:47

and being able to communicate my brand voice and

3:50

create like a brand style guide for my

3:52

brand voice . So , anyway , today's episode

3:54

is going to be getting super nerdy with brand voice

3:57

and I'm also going to be talking about how

3:59

you can get this free , awesome AI

4:01

tool , chat GPT , to help you

4:03

in the process bounce ideas around

4:05

with it . The last thing I want to say to you

4:07

before we dive into this is , if you

4:09

do enjoy this episode , make sure

4:12

that you go check out Authentic

4:14

AI for Entrepreneurs podcast . There's

4:16

lots of episodes that you can binge right now . I

4:18

have linked it in the show notes and also

4:21

make sure that you share this podcast

4:23

, or authentic AI for entrepreneurs , with

4:25

one of your biz buddies who could also use

4:27

to listen to it , because that's how we're going

4:29

to keep growing our awesome community

4:32

of down-to-earth entrepreneurs . All right

4:34

, without further ado , let's dive right in . Hey

4:46

friend , and welcome to the Feel

4:48

Good Social podcast . I'm

4:50

your host , kinsey , and I'm here to help you market

4:52

your business in a genuine way that works

4:54

, without wasting your precious time On

4:57

this show . We chat about social media

4:59

strategy and mindset tips with

5:01

a focus on and you guessed it feeling

5:04

good . So sit

5:06

back , relax and enjoy some genuine

5:08

conversation for the good of your

5:11

biz . Alright

5:14

, my friend . The first thing I wanted to chat about

5:16

was to cover the importance

5:18

of brand voice , because

5:20

sometimes we just feel like it's not as

5:22

important as social media marketing

5:25

, it's not as important as getting your

5:27

website up or like selling your offer

5:29

, whatever . But here's the thing your brand

5:31

voice is one of those building

5:34

blocks that you can take and apply to your

5:36

social media content , that you can take and apply

5:38

to your website and really does

5:40

make a difference in making your

5:42

brand magnetic to your ideal customers

5:45

. It makes you unique , it makes you recognizable

5:48

and not only attracts your ideal customers , but

5:50

it keeps them coming back for more

5:52

, especially when you fully embody

5:55

it and you show up consistently

5:57

in that way over time on

5:59

all of your platforms . Plus , once

6:02

you fully understand your brand voice , you can

6:04

create a brand voice style guide

6:06

that you can pass along to team

6:08

members who might be creating content for

6:10

you or writing copy for you down the road

6:12

, and that is going to be so helpful

6:15

for having them understand

6:17

who your brand is and be able to

6:19

create content and copy

6:21

that sounds like your brand , that feels

6:23

like your brand . And the other big

6:25

important point is that in this digital

6:28

age of AI technology

6:30

, when robots are quote unquote taking

6:32

over the mainstream world and people

6:35

are having AI help them in their

6:37

marketing and their messaging and all that jazz

6:39

, authenticity is even more

6:41

huge than it's been in the past

6:44

. With all of these people who are using

6:46

all of this AI technology , all of a sudden

6:48

, there's a likely chance that people

6:50

who aren't paying attention , that people who don't care

6:53

about authenticity , are going to all

6:55

start sounding the same . Robots

6:57

are actually writing a lot of people's copy now

7:00

, which means that if we're not careful , we

7:02

all could really start to sound like

7:04

robots . But what that means for you

7:06

? Because you are an authentic , down to

7:08

earth entrepreneur who cares , who

7:10

wants to show up in a meaningful

7:13

way when you hone your

7:15

authentic brand voice and you make

7:17

sure that it feels human , it's going

7:19

to set you even more apart from

7:21

the crowd and do even more to

7:24

attract your people . So

7:26

that leads me to my next point , which

7:28

is somewhat ironic because

7:30

chat GPT , which is technically

7:32

an AI tool slash

7:34

robot can actually help us . By analyzing

7:37

it . It can tell you oh , I've noticed

7:39

that your formatting looks like this , or

7:42

oh , I think that your brand voice sounds

7:44

a little bit like this , or your brand sense of humor

7:46

is a little bit this way , right , chat

7:48

GPT can verbalize things

7:51

about our brand voice that we might not be able to put

7:53

into words very easily ourselves

7:55

, and so chat GPT can actually be a really

7:57

awesome tool to help

7:59

you hone and understand your own

8:02

brand voice , which I just always laugh about

8:04

because I'm like , okay , well , we want to hone

8:06

our brand voice to not sound like a robot

8:08

, and here chat GPT , the robot , can help

8:10

us . It's just ironic to me and I giggle

8:12

every time . And then , at the end of the process

8:15

, chat GPT can actually create

8:17

a brand voice style guide for

8:19

your brand . Literally , you don't even have

8:21

to do any research into what you should

8:23

put into your brand voice style guide

8:25

. Chat GPT already knows what a

8:27

brand voice style guide looks like , and

8:30

at the end of this process , you could ask

8:32

chat GPT hey , can you please

8:34

create a brand voice style guide for

8:36

my brand based on everything we've discussed

8:38

, and it will do that for you in literally

8:41

like five seconds . I swear . It's crazy

8:43

how fast this thing is . Plus , on top

8:45

of that , once you do hone your brand

8:47

voice with chat GPT , it can

8:49

way more easily replicate

8:51

your brand voice and write copy

8:54

that sounds more like your brand . So once

8:56

you use chat GPT in this honing

8:59

process , it will be able to more

9:01

easily write social media posts for you , write

9:03

emails for you that sound more like

9:05

you , and it will become an even better

9:07

assistant for you . So all of this is to

9:09

say that I do recommend that right now

9:11

you go get chatgbt if you haven't yet

9:13

. It's chatopenaicom

9:17

. It is free . There is a paid

9:19

version , but for this practice we can

9:21

just use the free version , unless you want

9:23

to go for the paid version , which is awesome too

9:26

. And before we do dive into these

9:28

tips for discovering your brand voice , I do want to quickly

9:30

share . I have been creating

9:32

a brand persona for chatgbt

9:35

mini course and style

9:37

guide . This is going to be an even

9:40

more in depth mini course

9:42

that you can do in one hour that

9:45

will help you hone your brand voice . I'm

9:47

going to be giving specific prompts

9:49

, sharing two different proven methods

9:52

for how you can hone your brand voice

9:54

. Plus , it comes with a style guide

9:56

that actually has a very long

9:58

list of brand voice descriptors

10:01

, along with examples of what they

10:03

look like in chatgbt and how and when

10:05

you can use them to describe your brand's voice

10:07

. So if you do enjoy the tips

10:09

I'm sharing in today's episode and you're like , okay

10:11

, but I want more . I want someone to hold

10:13

my hand through this process . I

10:15

want the exact prompts that Kinsey

10:17

is putting into chatgbt . I want the style

10:20

guide list . Head over to feelgoodsocialcom

10:23

slash style guide . There

10:26

is a wait list that you can add your name

10:28

to and that will get you an invite to

10:30

our brand persona for chatgbt live

10:32

workshop . That is actually happening in two weeks

10:35

, and if you're listening to this episode a little bit

10:37

later down the road , then you will

10:39

find our brand persona style

10:41

guide and mini course at that link too . So

10:44

it's feelgoodsocialcom

10:46

slash style guide . That's

10:48

where you can either add your name to the wait list for

10:50

this style guide or go ahead and snag

10:52

it if you think it might be helpful for you . Okay

10:55

. So the first tip for honing your authentic

10:57

voice is to audit your existing

11:00

content . Take a look

11:02

at the stuff that you've already written

11:04

, at what you've already got out there and

11:06

consider what is my brand

11:08

voice based on this content . This is

11:10

a really great method to use . If you

11:12

do feel like you already have an established

11:15

brand voice and a unique

11:17

way of writing is to literally just think

11:19

how have I already been showing up for

11:21

my people ? What is the way that I already naturally

11:24

talk , and then just get thoughtful and

11:26

analytical when it comes to that stuff

11:28

. Take a look at a few different types

11:30

of content , so that could be your social

11:32

media captions versus your website

11:35

copy , persuasive writing

11:37

versus inspirational or storytelling

11:39

writing , right Like . These different types

11:42

of content might look slightly different

11:44

, which is actually something that I dive into in

11:46

our brand persona mini course , but

11:48

right now , what I'd love for you to do is just

11:51

take a look at copy that you've already

11:53

written and consider what's

11:55

working and what's not working

11:57

for you , right Like what truly

11:59

embodies your brand's vibe

12:01

, your brand's voice . Maybe , if you're looking at social media

12:03

captions , like what was a caption that was

12:05

super engaging versus what

12:08

was a caption that was kind of a dud maybe , which

12:10

there's a lot of different reasons it could be a dud

12:12

, so don't beat yourself up for that . But anyway , this

12:14

is all a part of the analysis

12:16

. Also , consider what tone

12:18

of voice do you use , do you

12:21

have any catchphrases that you use

12:23

over and over ? What's your writing

12:25

style and formatting choices and all

12:27

that different stuff . Just get super thoughtful and analytical

12:30

about it and write down some notes of

12:32

things that you'd notice about your

12:34

brand voice . So , when it comes to using

12:36

chat GBT to help you with this , this

12:39

is where it can get really fun . You can

12:41

feed chat GBT different types

12:43

of your writing and ask it to analyze

12:46

your writing for different things . You know

12:48

formatting , tone of voice . You

12:50

need to tell it the different contexts , all that

12:52

different stuff . And once again , in our

12:54

new brand persona for chat GBT mini

12:56

course , I do dive deeper

12:58

and also lay out the step by steps

13:01

of how you can do this with the prompts that

13:03

you can use for chat GBT , right ? So if

13:05

you want someone to just hold your hand and walk

13:07

you through this specific process , go put

13:09

your name on the waitlist for our new

13:11

bundle that's coming out next week at

13:14

feelgoodsocialcom . So

13:16

okay , now the second tip

13:18

that I have for you for honing your brand voice is

13:20

to describe your brand's

13:23

persona . It's kind of approaching the

13:25

same thing from two different angles , right ? One

13:27

, you can analyze your own copy

13:30

that you've already written and consider

13:32

what is my brand voice ? And then , two

13:34

, you can come at it from the

13:36

angle of describing who your

13:39

brand is and what you sound like . So

13:41

what I want you to do is start with

13:43

writing down your brand's foundation

13:46

, and this means what does your brand

13:48

do ? Who are your ideal customers

13:50

? What does your brand care about

13:53

? Right , all these things make up those foundational

13:55

elements of your brand that

13:57

are the building blocks for your brand's

14:00

voice . And once you have those foundational

14:02

elements for your brand , then you need to

14:04

start thinking about your brand as if it were a human

14:07

. Describe your brand as if it were

14:09

a person . Who would it be right

14:11

? Would it be kind of like Oprah

14:13

? Would it be like your cool aunt

14:15

? Maybe you're throwing off best friend vibes

14:17

Like , who would your brand

14:19

be if it were a person

14:21

? This not only helps to hone the

14:24

voice and the words that your brand uses

14:26

, but it also helps to establish

14:28

the relationship that your brand has with

14:30

your ideal customers and who you're speaking to

14:33

. And then the third thing I want you to consider

14:35

is the voice descriptors that

14:37

might reflect your brand . Is your brand

14:39

professional or conversational

14:41

? Is your brand friendly , enthusiastic

14:44

, comforting , calming , a mix

14:46

of all of these different things ? I don't know

14:48

. You tell me , think about different

14:51

words that could describe your brand's personality

14:53

, voice , the way you speak to people . And

14:56

once again I'm just geeking out because

14:58

in my style guide I have a long

15:00

ass list of descriptive words that you

15:03

might use to describe your brand . And

15:05

it's so cool that there are so many

15:07

of them because you can mix

15:09

and match them and use them in lots

15:11

of different ways until you hone

15:13

your brand's specific , unique

15:16

voice . But the style guide is really helpful

15:18

because sometimes it's hard to come up with those words ourselves

15:20

and or truly understand what they mean

15:22

, because friendly to me

15:24

does not mean the same thing as

15:27

friendly to chat to you . I have found

15:29

that out , my friend , by trying to hone Feel Good

15:31

Socials brand voice . Whenever I just straight up

15:33

put friendly in chat to you

15:35

, it comes across as like hey , y'all

15:38

like jazz handsy and Feel

15:40

Good Socials a little bit drier and wittier

15:42

than that . And so finding out

15:44

what magic mixture of

15:47

these tone descriptors really

15:49

make the essence of your brand's voice

15:51

, so that you're not just like howdy , you're

15:53

like hey , friends , welcome to the Feel

15:56

Good Social podcast , right , okay

15:58

, so how can chat GPD help you with this

16:00

? Well , you can feed

16:02

these descriptors into chat GPD

16:04

and have it help you write

16:06

copy right , and you can hone your own

16:08

brand voice with chat GPD in that way

16:11

. So I can tell chat GPD

16:13

hey , I am a whatever , friendly

16:16

, conversational , charming , witty

16:18

brand voice . I use emojis

16:21

sparingly . I like to use things like

16:23

a sides and exclamation points

16:25

when I'm trying to prove a point . I use

16:27

a lot of line breaks to format to make

16:29

my copy more easy to read . These

16:32

are things that I would tell chat GPD

16:34

when I am honing Feel Good Socials

16:36

brand voice . And I

16:38

didn't know all of these different descriptors before

16:41

I created the style guide for chat

16:43

GPD , right ? So that's how the style guide

16:45

can really help you hone it . It's all these

16:47

things that you don't know , that you didn't know

16:49

were descriptors , but that you can

16:51

use to really nail down your

16:53

brand voice , and especially for chat

16:56

GPD , in a way that it understands . But even

16:58

if you don't have the style guide , you can still

17:00

just feed these descriptive words into chat GPD

17:03

and ask it to produce copy for you and

17:05

slowly tweak it here and there and

17:07

slowly make it sound like

17:10

your brand until finally you could have it

17:12

give you a description that completely

17:14

sounds like your brand . So the

17:16

third tip I have for you is to

17:18

test and tweak throughout this process

17:21

. You may have already picked up on this , but

17:23

you are probably not going to nail

17:25

your brand voice the very

17:27

first go around . Right , the

17:30

first prompt that you put into

17:32

chat GPD is not going to completely

17:34

sound like your brand . So the most important thing

17:36

we could do when it comes to honing

17:38

our brand voice , especially when we're using chat GPD

17:41

, is to make sure that it's a back and forth

17:43

process of testing different

17:45

things out and tweaking things

17:47

here and there , telling it to be more of this

17:50

, to do less of this , so that you can find

17:52

that essence and chat GPD can produce

17:54

copy that sounds like you that you don't have to

17:56

completely rewrite every time . Right

17:58

? The main takeaway that I want you to

18:01

get from this tip is to

18:03

not get frustrated and

18:05

just give up the very first time

18:07

ChatGPT writes copy for you , because

18:09

your brand is not basic

18:11

. There are a lot of nuances

18:13

to your brand's unique voice

18:15

. There's a lot of nuances to your brand's personality

18:18

, and so you can't expect ChatGPT to get

18:20

it right the first time . But the magic is

18:22

that , the deeper you go with this honing

18:24

process , when you hit the

18:26

gold , it is so magical

18:29

and it saves you so much time

18:31

and it helps turn ChatGPT into

18:33

your best assistant ever

18:35

right . And man , I

18:37

just get so excited . So make

18:39

sure that you are honing , tweaking

18:41

, doing all the things until you finally

18:44

get some copy that sounds exactly like your brand

18:46

. And that is when you ask ChatGPT

18:48

to create a brand voice style

18:51

guide for you . This is something

18:53

that you can keep for yourself , to

18:55

keep your own copy and messaging aligned

18:57

as you are creating content

18:59

for yourself . This is something that you can

19:01

pass along to your team

19:04

members and this is something that you

19:06

can feed back into ChatGPT

19:08

in your custom instructions and or

19:10

in the chat windows that you open up so

19:12

that , as it is helping you moving

19:14

forward , it is going to remember

19:16

what your brand voice sounds like , replicate

19:19

it and just make your life easier and help

19:21

you in the best way possible . So

19:23

I hope that this episode was helpful

19:25

. I know I did give a lot of end up tips

19:27

and there's even more to this process

19:30

. So if you are interested

19:32

in a step by step way that

19:34

takes maybe an hour , so that you

19:36

can hone your brand's authentic voice

19:38

and move forward with ChatGPT

19:40

knowing there's going to be writing copy

19:42

that sounds as much like you as possible

19:45

, then definitely head to feelgoodsocialcom

19:48

. I have linked it in the show

19:50

notes below . That is where you can add

19:53

your name to the waitlist or , if you're listening in the future

19:55

, you can go ahead and snag our

19:57

brand persona mini horse and

19:59

style guide and this is going to help

20:02

walk you through the step by step process

20:04

of two proven methods for honing

20:06

your brand voice on ChatGPT . It includes

20:08

the style guide with all of the descriptors

20:11

that can not only help you hone your brand voice but

20:13

also gives you insight into context

20:16

words that you can use when you're asking ChatGPT

20:18

to write sales copy for

20:20

you or write different types

20:22

of copy in different contexts . And

20:24

if you're new to ChatGPT , it

20:26

also includes things like what is

20:28

ChatGPT 101 , a ChatGPT

20:30

glossary all of these different things to

20:33

help you better understand ChatGPT

20:35

so that you don't feel overwhelmed by it . Once

20:38

again , head to feelgoodsocialcom

20:40

slash style guide . That's where you can find

20:43

our waitlist and or the style

20:45

guide itself . And the sooner you

20:47

sign up the better , because we are hosting

20:49

a live workshop where I will

20:51

walk you through the process of

20:54

honing your brand voice for ChatGPT

20:56

. It's happening on October 10th

20:58

and when you add your name to the waitlist

21:00

now , you will get an

21:02

invite to that workshop for

21:04

free . So , once again , it's feelgoodsocialcom

21:08

slash style guide . If

21:10

you want the mini course and style guide

21:12

that is going to help your ChatGPT

21:15

sound just like you , all

21:17

right , if you had any aha

21:19

moments or takeaways from this episode about

21:21

your brand voice , I would love to hear them . Hit

21:23

me up on Instagram at feelgoodsocial

21:25

. It would make me so happy to hear

21:27

what your brand voice is described

21:30

as and all that stuff . I love it

21:33

. I geek out about this stuff , so definitely send me

21:35

a message and I will be sure to follow

21:37

you back and just keep chatting out over there . All

21:39

right , I hope you have a wonderful rest of your

21:41

week and I will catch you next time . I catch you

21:43

. Thanks

21:46

so much for listening , my friend . For show

21:48

notes and a whole lot of other awesome

21:50

freebies , visit feelgoodsocialcom

21:53

. Simply go to feelgoodsocialcom

21:58

for all the goods .