0:00

It goes to show that even when , like you're

0:02

just competing against yourself , all these

0:04

websites were created at the exact same time

0:06

. They're all targeting the exact same word . Google's

0:09

still prioritizing human written content

0:11

over bot written .

0:13

Welcome to authentic AI for entrepreneurs

0:16

, the podcast that shows you how to leverage the

0:18

power of AI technology without

0:20

wasting your time or selling your soul . Let's

0:23

embrace making AI work for you

0:25

. Hey

0:27

, hey , my human friend , and welcome to the

0:29

authentic AI podcast . I'm

0:32

your host , kinsey , and today we

0:34

have a special guest , julia

0:36

, to talk about how AI

0:38

technology and SEO can go

0:40

hand in hand . I can't

0:43

wait to share this conversation with you because , if you're anything

0:45

like me , seo is one of those things that

0:47

you really want AI technology

0:49

to help you with , because I don't know about

0:51

you , but I am just not one of those

0:53

people who can really do the research

0:56

and find the keywords and all the like meta

0:58

descriptions . I don't know . I struggle

1:00

to do that myself , and so having

1:03

AI chat , gbt , whatever

1:05

tool you want to use to help us in this

1:07

process is an awesome idea , but

1:10

, as you will hear in the conversation with Julia

1:12

, it's important to be aware

1:14

of the limitations that different

1:16

AI technology has , so that

1:18

you can make sure that you are using

1:20

it in the best way to boost your SEO

1:23

and not like shooting yourself in the foot

1:25

or whatever the saying is when it comes to SEO

1:27

. Now I will say that during our

1:30

conversation with Julia , we do

1:32

talk about how this different technology

1:34

can change so quickly

1:36

, and we are currently in the process of seeing

1:39

big changes happening within Google

1:41

itself , even in their AI

1:43

technology . A lot of the stuff depends

1:46

on if you use specific

1:48

softwares or if you would invest in the premium

1:50

version of chat GBT that would allow

1:53

you access to the internet and plugins

1:55

and all that different stuff . I will say

1:57

that after this conversation , I did

1:59

look into the plugins for

2:01

SEO for chat GBT

2:03

. The premium version does

2:06

include SEO plugins , but

2:08

one of the big takeaways that I got from

2:10

this conversation with Julia is just to

2:12

simply make sure that you are thinking

2:14

critically when it comes to using

2:17

chat GBT for anything , but then

2:19

, especially this SEO stuff

2:21

, we can't always trust that

2:24

chat GBT , or even plugins

2:26

, is going to work in the best

2:28

way every time , and

2:30

so what we really need to do is speak

2:33

to experts , really use our own

2:35

critical thinking skills and test

2:37

and tweak different things until

2:39

we get it right and that's really what it is

2:41

, no matter what you're using chat GBT for

2:43

right . So , anyway , I know you're going to love this

2:45

conversation with Julia . I had so much

2:48

fun chatting with her . She dishes up lots of

2:50

knowledge , nuggets , interesting case studies

2:52

, all the different things . So , without

2:54

further ado , let's go ahead and dive right in

2:57

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3:00

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3:02

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3:04

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3:06

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just like our brand and work authentically

4:00

for your business . Hi

4:05

, julia . Thank you so much for

4:07

coming on . Authentic AI for Entrepreneurs

4:09

. I am so glad to bring you on the show , lady

4:12

. Yeah , thanks so much for having me . Yes

4:14

, of course , and I can't wait to

4:16

talk about AI and SEO

4:19

because , like I was saying before we hit record , I'm

4:21

going to be asking all the dumb questions today

4:23

and I cannot wait to hear your thoughts . But

4:26

before we dive into that , I would

4:28

just like you to introduce yourself to

4:30

our listeners . Who are you , what do you

4:32

do and who do you serve ?

4:34

Yeah , so , as you said , I do SEO . I

4:36

actually have two separate businesses

4:38

now . First one is Julia Renee Consulting

4:40

, where I do both SEO and Pinterest for

4:43

creative small businesses , and then my latest

4:45

venture is Homegrown Reach , where

4:47

I do SEO for agriculture

4:49

and horticulture businesses . I've been doing it

4:51

total for about six

4:53

and a half years now .

4:55

Oh , I love this , and we have not necessarily

4:57

talked about the homegrown reach ourselves

4:59

.

5:00

I can't wait to hear a little more about

5:02

that .

5:02

Yes , and definitely like focusing in

5:04

on the horticulture business

5:07

so interesting . I need to connect

5:09

you with some of my garden ladies , but

5:11

today we are talking about AI

5:14

and SEO , so I always

5:16

just kind of like to kick off these conversations by

5:18

asking how did you start

5:20

dipping your toes into the world

5:23

of AI and learning more about

5:25

it ?

5:26

It took me a really long time because I

5:28

hate change so much . I

5:31

was super against AI

5:33

, chat GPT , all of that , especially

5:36

because I've seen some like legal issues with it

5:38

. So I was like very opposed for

5:40

the longest time . But I probably started dipping

5:42

my toes in a couple months ago , since

5:44

I was like , okay , let me just see what this thing

5:46

is actually used . Because I

5:49

didn't like that I had to give chat GPT my phone

5:51

number . I feel like everyone's been asking for phone

5:53

numbers lately and I hate that . So

5:56

I actually use the tailwind

5:58

AI tool that they have , since I

6:00

already have a tailwind to get out for Pinterest . So they have

6:02

like a ghost writer AI tool . It

6:04

is terrible , don't recommend

6:06

it . You can't like set any parameters

6:09

. You kind of give them like a topic and

6:11

like some sub topics maybe , and then they'll

6:13

just like you can't even give them a word limit . So

6:16

I gave them a topic and they gave me

6:18

a 4000 word blog post . I'm

6:20

like no one is reading this , like

6:22

no one is going to read 4000 words . They also

6:24

like duplicated headings

6:26

, had like punctuation in weird places

6:28

, so they have some kinks to work

6:31

out . So then I was like , all right , I'm not using this

6:33

ever again . So that's when I started like testing

6:35

out chat GPT . I mostly been

6:37

using it for blog posts so far

6:39

and also just like straight testing

6:42

and like experimenting to kind of see what

6:44

they know with SEO things . And then I've

6:46

also been diving deep

6:48

into like SEO case studies because

6:50

in one chat GPT first came out like

6:52

SEO takes a little bit of time . So if you

6:54

put a bot generated article

6:56

on your website like it's going to take some time to actually

6:59

see the results . So a lot more case studies

7:01

started coming out like over the summer

7:03

. So I've been really diving into those to kind of see

7:05

what SEO actually , how

7:07

it works with AI and like what the kind

7:10

of future of SEO and AI

7:12

could be . There are a lot of acronyms

7:14

going on right now .

7:15

Oh , it has taken me forever

7:17

to be able to say chat , gpt without

7:20

like word . I don't know . Yeah

7:23

, I get it for sure . But , oh my gosh . And thank

7:25

you for sharing about tailwinds

7:28

so great AI

7:30

future . Because exactly like that's it right , like

7:32

everyone . Okay , you remember back in like

7:34

2019 , 2020 , when

7:36

everyone in their grandma all of a sudden became

7:38

a social media manager . That's

7:41

how I feel like AI is right now

7:43

for all the different softwares that we use

7:45

, where it's like , all of a sudden , every freaking

7:47

software is integrating some sort of AI

7:50

something into it and they aren't

7:52

all that great , right

7:54

, and so it really is about finding the

7:56

tools that work for you , that work

7:58

the best as well . And that's why I

8:00

like having these conversations , because then we can hear

8:02

all these things . Because , yeah , I've definitely been

8:05

using Buzzsprouts AI

8:07

integration as well , which you have to

8:09

pay a little extra for every month , and I was like I'm going to

8:11

test this out and see , and at

8:13

this point , I love me some Buzzsprout

8:16

for my podcast hosting , but the AI

8:18

is not the greatest . It's good to hear that tailwinds

8:20

isn't as well , and I think that that is truly

8:23

one of those markers that I've been

8:25

noticing when it comes to which software

8:28

is better than others , and

8:30

it's like the stuff that doesn't allow

8:32

you to set parameters , such as

8:34

like your brand voice to tell it how long you

8:36

like , the stuff that doesn't allow you to work with

8:38

it in collaboration , is

8:40

where it's not as good , because

8:42

that's the same with Buzzsprout , too . I think

8:44

it's just like so interesting

8:47

to start thinking about like using chat

8:49

, gpt or whatever you want to use when it comes

8:51

to specific things such

8:53

as like SEO and like how

8:55

good is it ? And stuff . And I was talking to someone the other

8:57

day too . I think that you know a lot

9:00

of experts copywriters

9:02

, even artists , graphic designers

9:04

you know you as an SEO expert

9:06

coaches , like business messaging people

9:08

, like some people kind of are a little

9:10

bit worried somewhat , like sometimes

9:13

the first initial reaction is a little bit worried

9:15

about is this going to take

9:17

my job . But I was chatting with someone the other

9:19

day and I really think that experts actually

9:22

, if they can embrace this stuff and start

9:24

using it , they are the people who can use it the

9:26

best . Right , like that's why I'm so excited

9:28

to chat with you about SEO , because I

9:31

don't I'm not an SEO expert and I don't

9:33

know necessarily if , like I ask it an

9:35

SEO question or if I ask it for keywords

9:37

or whatever it is , it's going to give me a good answer

9:39

. You know the correct prompts

9:42

to give it for specific SEO

9:44

things and you know if the stuff it's

9:46

thrown back out at yous BS

9:48

or not , right ? So I think that experts

9:51

using AI is truly

9:53

where the magic happens .

9:55

So tell us your thoughts , like your initial thoughts

9:57

, as far as using AI

10:00

chat with you for SEO purposes

10:02

, yeah , so I think what

10:04

I love about chat GPT the most is

10:06

like if you have a piece of content to create and

10:08

you hate just like looking at a blank

10:10

page , like when you're writing an essay in high

10:12

school and you just like freak out because the page

10:14

is blank and you don't even know where to start . So I think it's

10:16

really helpful for that . But I definitely think

10:18

you do need to set the SEO parameters

10:21

and I know you're doing a lot with like setting brand

10:23

voice parameters , which is like super helpful because

10:25

, yeah , you don't want to just another blog post that

10:27

sounds like a bot or social media post that

10:29

sounds like a bot . So , definitely making sure

10:31

that when you're using or chat GPT

10:34

for like a blog post and you want

10:36

I would not use it for keyword research . I'll

10:38

say that Especially because that GPT

10:40

doesn't have the data from the past like two

10:42

years so there could have been

10:44

massive changes in different

10:47

keywords depending on your industry and things like that . So

10:49

I would make sure you have like your keywords

10:51

that you want to target first before like starting

10:53

with chat GPT , and then , yeah , setting those parameters

10:56

on like hey , incorporate this

10:58

keyword one to 5% of all the content

11:01

. Also , I recommend giving them keyword

11:03

variations to use , because I did give them like a

11:05

keyword once and told them how many times to use

11:07

it and they just like kind of stuffed it in these random

11:10

spots in the blog post . I was like that's not really

11:12

what I meant . So you do have to get really specific

11:14

with them . And then , if you want to use them for like writing

11:17

your title tags and meta descriptions

11:19

, making sure you're giving them the character count . So

11:21

, right now , title tags can be up to 60

11:24

characters , including spaces , and meta

11:26

descriptions can be up to 160

11:28

characters , including spaces . So make sure , if you

11:30

want to tell them , hey , I want to title tag that

11:32

60 characters are fewer , make sure you're also

11:34

counting the spaces , because they might just

11:37

be , you know , thinking that the characters

11:39

are like the actual letters and , you know , not

11:41

including the spaces in that . So , just making sure that

11:43

you're like giving them the parameters

11:46

, that you know our best guidelines for

11:48

SEO and , yeah , making sure you're doing things like

11:50

adding your brand voice , making sure that

11:52

you're adding personal examples if you're able

11:55

to , because right now , kind of everyone

11:57

is using these AI tools so you don't want to just another

11:59

blog post that sounds like you're . You know anyone

12:02

in your industry could have written it and then also

12:04

adding these like personal examples are a good way

12:06

that you can connect with your readers as well

12:08

, hopefully kind of drive more conversions

12:10

or get them to sign up to your email list or

12:12

, you know , whatever it is that you want them to do when they're

12:14

on your website , so that way they're not just like

12:17

looking at a bot written article and then

12:19

leaving so like , yeah

12:21

, this just sounds like you know five other articles

12:23

I just read . So making sure you're adding that

12:25

human touch Also . Google really does like

12:27

the human touch . They just had a big

12:29

update in September , I believe

12:31

, the helpful content update . So a

12:33

lot of people saw that , like the

12:35

AI written articles that they put on their website

12:38

, all of a sudden their rankings just dropped

12:40

and like their traffic disappeared overnight

12:42

. So you don't want to get penalized . But

12:44

also Google is really valuing

12:47

the really quality . You know personalized

12:49

articles over , just like you know

12:52

the standardized blog posts that

12:54

anyone can write . So if you want to rank

12:56

well , make sure you are adding

12:58

those personal touches in your brand voice and everything

13:00

like that . That's also going to help you connect with your audience

13:02

as well .

13:04

Oh , I love that so much value is

13:06

factored into one little bit of this already

13:08

, but I'm so glad that you said that about like

13:10

the personal touch and like Google

13:12

is valuing the unique

13:15

stuff , the personal , human stuff

13:17

. So more so because , exactly like

13:19

everyone is using , starting

13:21

to use AI and it's getting pretty

13:23

obvious , like the people who are just putting

13:26

generic responses into AI

13:28

and getting generic responses back , and

13:31

or just like copying and pasting exactly

13:33

what AI is throwing their way , like the fricking

13:35

semi-colon is such a tell-tale

13:38

side Chatchi

13:40

BD loves using that semi-colon , for sure , but

13:42

I think that that's so true just like the

13:44

people who are listening to this podcast , who care

13:47

about using AI strategically

13:49

and authentically in conjunction

13:51

, like I really think that there is magic there

13:53

because that's how you are going to keep that uniqueness

13:55

and use AI in helpful

13:58

ways , but also continue not only like

14:00

standing out in that personal way , but ranking

14:02

better on Google even . Do

14:04

you have any thoughts about why people's

14:07

SEO rankings have dropped ? Like

14:09

if they're just using , like AI generated

14:11

articles and stuff ? Like what are the specific

14:13

reasons ? Do you have any thoughts ?

14:15

Yeah , I mean there are a few different theories for this

14:17

. I mean one is like if it sounds

14:19

like a bot , then Google

14:21

is going to drop it in rankings . I

14:23

mean also there are lots of different factors where

14:26

if someone comes to the article

14:28

and it just sounds like it's

14:30

written like a bot and they leave the website quickly

14:32

. Google can see that so they can see

14:34

, like , how many people are actually being engaged

14:37

and staying on a website versus how many are like

14:39

leaving pretty quickly , because Google really wants

14:41

the top quality websites to be

14:43

ranking for keywords because they want people to keep

14:45

coming back to Google to keep

14:47

searching for things . So if people are getting fed up with

14:49

what they're finding and Google results , they might

14:52

go to other search engines and then Google

14:54

can lose out on those users . So , yeah

14:56

, probably they can tell that it's written by

14:58

a bot . People can tell it's written

15:00

by a bot and there are actually a lot of interesting

15:03

case studies out there . I might kind of geek out

15:05

for a minute , but one that I read . They

15:07

actually this was super interesting they

15:10

use chat GPT to create

15:12

a word that , like , is

15:14

not a real word , and then that had

15:16

zero search results on Google . And then they

15:18

went and they created 10 different websites

15:21

, five of them written by

15:23

bots and , like , they didn't , you know , change anything

15:25

. And then five of them the copy was written by

15:27

humans . And they tracked these 10

15:29

websites to see how they ranked for this

15:31

made up word and , like , I think in

15:34

the top five spots

15:37

there was only one , I think in the fifth spot

15:39

actually , that was bot written . The top

15:41

four were human written . And then

15:43

, like , so they out , the humans

15:45

, outrank the bots , like by far on Google

15:47

. So I mean , there are lots of different metrics

15:50

that go into this , but the fact that they like were able

15:52

to kind of like silo their

15:54

case study by focusing on a made up

15:56

word that no one else is going to try

15:58

to target and like only being

16:00

able to analyze the results for their all

16:03

the websites that they've created , was super interesting

16:05

. Yeah , it goes to show that even when , like

16:07

, you're just competing against yourself , all

16:10

these websites were created at the exact same

16:12

time , they're all targeting the exact same

16:14

word Google's still like kind of prioritizing

16:16

human written content over bot written .

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. Yeah

17:23

, so interesting and I love me some

17:25

case studies , because exactly like we don't

17:27

know what we don't know , and like testing

17:30

and trying things out . And this is the 8th . The world of AI

17:32

technology is just the new frontier

17:35

, you know , and so that's why it's so interesting

17:37

to be having these conversations right on , like the beginning

17:39

stages of learning about it and

17:41

what it means , and like seeing how it'll

17:44

bulb and all this different stuff . But

17:46

, yeah , I know , and I think that that's another reason

17:48

too it's not that we

17:51

shouldn't use AI

17:53

and chat GBT to help us like

17:55

do things and write things , but it definitely

17:58

just goes to show that , like putting your

18:00

own brand parameters in there and like

18:02

telling it who your brand is . It's

18:04

super important because it's not just about , like

18:06

, this is my brand's personality , so this is how

18:08

I want you to write it . It's about giving

18:10

your brand words , your brand

18:13

phrases , to chat GBT

18:15

and it's about going back and forth with

18:17

it . It's like , okay , this first article

18:19

that you wrote for me , let's like add

18:22

a few more personality pieces in here . Or

18:24

like , help me brainstorm personal

18:26

story experiences I could share within

18:28

this article . There's different ways and

18:30

I think that's what it is right . It's a collaborative

18:33

process to get the gold

18:35

and it's still helpful to use

18:37

. But , like , if you're just copying and pasting

18:39

the first answer , chat GBT throws your

18:41

way yeah , it's not not going

18:43

to rank on Google . Guys , you did say

18:46

that chat GBT is a little outdated

18:48

information for keywords and stuff

18:50

like that , but like , do you think

18:52

that it's okay for keyword

18:54

research sometimes ? Or just like , is

18:56

there anything we can use it for that

18:59

little work , for that sort of stuff ? You know what I'm

19:01

trying to say .

19:02

I think it's probably best for using it

19:04

for like coming up with ideas

19:06

for keywords to target . I would still definitely

19:08

recommend checking the keywords in keyword

19:10

research tools , because chat GBT also

19:12

isn't going to give you all the information

19:14

keyword research tools are . I mean

19:17

it probably could be you'd have to ask it

19:19

a lot of different questions to get

19:21

all the details on , like monthly search volume related

19:23

keywords . You know , competition score and

19:25

I mean even things like top ranking websites is not

19:28

going to know that from the you know , since

19:30

it's missing data from the last two years . So

19:32

I think it's good for kind of that idea

19:34

generation . Or if you're like , hey , I have this

19:36

general topic on like Facebook

19:39

marketing , can you help me come up with more like

19:41

niche topics related to Facebook

19:43

marketing ? So that way , like it can kind of help you

19:45

narrow your blog posts down

19:47

and you know , from there you can check the

19:50

keywords and things like that . But I think it's probably

19:52

best for like idea generation

19:54

, for getting you started with keywords .

19:57

And like , yeah , exactly , helping you understand

19:59

where to take those keywords

20:01

once you understand what they are . But

20:03

I do want to say too that you know

20:05

, like the updated versions of chat

20:07

GBT the premium version does allow

20:09

you to access the internet now

20:11

, and there's different plugins I haven't looked

20:14

into SEO plugins yet but at the

20:16

same time , even with , like

20:18

access to the internet

20:20

or updated information or access to certain

20:22

plugins , like always , I want to encourage

20:24

people to always remember , like you

20:27

don't always understand

20:29

the limitations and not every

20:31

plugin for chat GPT works

20:33

great either . You know , and so

20:35

, for example , I've been trying

20:37

my hardest to get chat GPT to fricking

20:39

analyze my Instagram account , and

20:42

chat GPT cannot

20:44

because of Instagram's API , right

20:46

, even with that internet access and stuff

20:48

, instagram doesn't allow like it doesn't really allow

20:50

Google into Instagram . You know

20:52

, like YouTube videos will show up , but Instagram

20:54

posts won't show up in a Google search kind of thing , right

20:57

. So it's the same situation . So

20:59

if you want chat GPT to analyze

21:01

your Instagram account , it cannot do that . I

21:03

have heard that Bard actually can't , or a different

21:06

large language model can do that

21:08

and stuff , but it could be similar for

21:10

SEO in a way , right , where it's like I

21:12

don't know if I have I've

21:14

not tested if chat GPT can actually access

21:17

like different SEO metrics and

21:19

stuff like that . I'm sure it could , but just always

21:21

remembering take what it gives

21:23

you and backcheck it . Take

21:26

what it gives you and remember that it

21:28

could be wrong . So I'm glad that you said that

21:30

and you know what's interesting , I read

21:32

an article this morning that

21:34

Google is putting so much

21:37

money , time , resources into

21:39

Bard so that it can keep

21:41

up in the AI game and

21:43

it said like it's uncharacteristically

21:46

fast tracking . It's Bard

21:48

and AI like teams

21:50

. You know , usually Google allows its teams

21:53

to take as much time as

21:55

needed to make sure that . It's like a

21:57

great outcome , right . But I read the article

21:59

this morning . They're like Google's fast tracking

22:01

, like it's kind of ruffling some feathers in

22:03

the Google world , apparently how much

22:05

it's trying to keep up with

22:08

chat , gpt and other stuff . But I'm wondering if Bard

22:10

will or other , if Google will

22:12

come out with its own kind of SEO

22:15

tool that's like integrates AI

22:17

. You know what I mean , yeah , they are .

22:19

I think they're beta testing right now like

22:21

an AI search function in

22:23

Google . So I think there's they're probably gonna

22:26

, you know , have that in conjunction with Bard

22:28

and who knows what they're gonna do . But

22:30

they are definitely , like you know , trying to step

22:32

up their game with AI , because I think , isn't it

22:34

chat , GPT , that like integrates in Bing

22:37

or something like that . So I think Google

22:39

is like , oh crap , or behind , who's behind

22:41

Bing ? Like come on guys .

22:44

I know , oh my gosh , and I'm just gonna say

22:46

this I really love chat GPT

22:49

like that's like my chosen thing

22:51

, you know but I don't

22:53

like Bing . It

22:56

like annoys me , and also

22:58

like the integration with chat GPT

23:00

, like it's nice because it's just like automatically

23:02

connected to the internet , but I will say I don't

23:04

like the answers that it gives me , necessarily

23:07

when it responds to me when I'm using

23:09

the Bing plugin or whatever

23:11

you know , like it doesn't remember my brand

23:13

voice , I got into an argument with my chat GPT

23:15

yesterday because I'm like why are you not answering

23:18

? Why are you answering me like a robot and not

23:20

like my fun loving , like can see chat

23:22

GPT ? You're telling me but

23:24

yeah , but I don't know . So I'm interested to see

23:26

. I haven't really tested out Bard too

23:28

much just because I've been fully down the

23:31

chat GPT train . But like I love

23:33

me some Google and if Google's like

23:35

making Bard as good as

23:37

chat GPT , then I might have

23:39

to convert eventually . I don't know

23:41

.

23:42

Yeah , yeah , yeah . So we'll see . Yeah , I have

23:44

heard that Bard is not as good as chat

23:46

GPT , especially with like especially you

23:48

know things like getting your brand voice

23:50

, like it doesn't . It doesn't quite understand

23:52

things as well as chat GPT , but if Google

23:55

is like trying to hurry and get that thing done , it

23:58

might be better than chat GPT fairly soon

24:00

.

24:00

Yeah , we will see and we want . I think that we

24:02

want this , we don't . I'm

24:04

interested your thoughts on this too

24:07

, just like you know , getting a little bit AI nerdy

24:09

right now , but it's like we don't

24:11

want necessarily AI companies

24:14

to hurry up their work and

24:16

lose , you know , privacy , lose

24:18

, like ethical issues and at the same

24:20

time , I do think that we want some competition

24:23

in this space so that it

24:25

doesn't become a monopoly , so that we can

24:27

have like options and constant improvements

24:29

and different things like that . I don't know

24:31

, it's just such an interesting world that we're

24:33

living in right now . So

24:36

have there been any other interesting

24:38

case studies that you've read about AI

24:40

in general , or like SEO and AI

24:43

?

24:43

Yeah , I'm trying to think that . I mean there have been a lot that

24:45

I've read the creation of that word . That was like

24:47

the most in depth , crazy one that I read

24:49

. There was one that I read also I don't

24:51

think we've really talked about , but , like , since chat

24:54

GPT doesn't have the

24:56

like most recent data , also

24:58

because they're scanning , you know , basically

25:01

the entire internet up to whatever the latest

25:03

date is 2021 or something they

25:05

might not have the most accurate information

25:07

in your blog post there was a case study I saw

25:10

where I think it was like a wedding planner

25:13

or someone in the wedding industry they wrote a

25:15

blog post with chat GPT on , like

25:17

you know , 10 venues in their area and

25:19

a couple of the venues they had outdated

25:21

information . One was actually had

25:23

been closed in the last year . So there's

25:26

like a lot of stuff where it's like well , I can't actually publish

25:28

this because , first of all , google does not like outdated

25:31

information , so that's not

25:33

going to rank super well , but also like just it's not

25:35

serving their audience to be posting information

25:38

that's incorrect and also kind

25:40

of it can reflect badly on them if you

25:42

know someone who's interested in working with

25:44

them sees this blog post and half the venues are like

25:46

closed or have you know different

25:48

times that they're actually open or different seasons

25:51

that they're open , or something like that , and they're like well

25:53

, you're not really up to date with all the

25:55

things going on in the wedding venue world

25:57

, so I don't know if you're the best wedding planner for me . So

25:59

things like that can definitely both hurt your

26:01

rankings and also like even your refutation

26:04

too . If , depending on like what the misinformation

26:06

is , but just making sure that everything that

26:08

you're writing about is accurate

26:10

, or I should say , check everything

26:12

that chat GPT is writing about is accurate

26:15

, and , yeah , just fact check . I know right

26:17

now the whole plagiarism , copyrighted

26:20

work thing is kind of

26:22

up in the air . I heard there was like a lawsuit going

26:24

on in Australia . I believe it's

26:26

the first one related to like plagiarism

26:28

and chat GPT . So that's another thing where , like

26:31

your brand , having your brand voice and everything

26:33

can can really help , because you

26:35

never know if like chat GPT is just like pulling

26:37

sentences straight from you know another website

26:40

or something like that . But if you are giving them the parameters

26:42

on you know SEO parameters , but also

26:44

like your brand voice , that can really help reduce

26:47

the chances that it is going to like just

26:49

plagiarize someone's website because it

26:52

is trying to meet these parameters for you , so

26:54

it will have to change things .

26:55

Yes , oh , such great stuff and

26:58

I always love to . I geek out

27:00

when I compare our two worlds . You know

27:02

I've been a little bit more in the Instagram

27:04

world and you've been in the SEO

27:06

world and stuff . But , like , for me , I love how

27:08

you always bring it back to comparing not

27:10

just the algorithm , not just Google

27:12

, but also the human parts of it

27:15

, right ? So always remembering that

27:17

it's not just about the numbers , it's

27:19

not just about the ranking , it's not just

27:21

about the algorithm , it's about

27:23

your human essence and your reputation

27:26

and how you want to come up , and that

27:28

actually does help to boost your SEO

27:30

in the first place . I just wanted to drive that home

27:32

for you guys because I love that . But for sure , always

27:34

backcheck , always , always , always . And

27:36

also the plagiarism thing is so , so

27:39

interesting . My biggest takeaway , too

27:41

, is like , continue to remember

27:43

that , like you can go back

27:46

and forth with ChatGPT , like it

27:48

doesn't spit out the best answer the first

27:50

time , and that's okay . And like the more

27:52

you can deep dive into it , give

27:54

it more specifics , give it more feedback

27:56

, tell it to add this or tweak this or do whatever

27:59

than like the better your result

28:01

will be , because ChatGPT can be

28:03

so confident , right , like

28:07

it wants to please you and it can

28:09

spew bullshit or spew things

28:11

that aren't necessarily like for your

28:13

brand and be confident about it and

28:15

like just be like this is it . And you can be like , oh

28:17

well , I guess , like ChatGPT knows everything

28:20

, so I guess this is correct or this is what

28:22

people want , or this is what I should

28:24

be thinking . But no , like , always remember

28:26

, take what it throws your way and be like how does

28:28

my brand feel about this ? What does my

28:30

brand's approach to this

28:32

? And tell ChatGPT your

28:34

opinions . Like tell it this

28:37

is what I think about this , and then it will

28:39

craft its answers based on your thoughts

28:41

and like still do a lot of the work , such

28:43

as like outlining or writing or honing

28:45

or organizing , but if you're telling

28:48

it what you think , then that's how you get

28:50

the answers that make sense for you and

28:52

you don't plagiarize or just

28:54

turn into sounding like everyone else

28:56

in the world on the internet , right ? Do

28:59

you have any other thoughts about

29:01

, like the world of AI , where you see

29:04

it going in the future ? I was laughing when you said

29:06

you were kind of against it in the beginning

29:08

, because that was me too , girl . I went through

29:10

that same thing . So what are your thoughts now and

29:12

what are you looking forward to or what are you maybe

29:15

like a little bit worried about as we kind of

29:17

move into this new sphere ?

29:19

Yeah , one thing I guess what I'm most

29:21

curious about is the whole legal

29:24

stuff with ChatGPT . So like the plagiarism

29:26

and , like you know , just scraping websites that

29:28

have like copyrighted content and things

29:30

like that . So I'm interested to see

29:33

, first of all , if there are going to be more

29:35

lawsuits coming out soon , as

29:37

, like people are , you know , seeing their , their work

29:39

taken . But I'm hoping that will

29:41

like turn into ChatGPT

29:43

getting smarter and like not

29:45

pulling , you know , content straight

29:47

and like plagiarizing and things like that . So

29:50

I'm hoping as time goes on it does get a little bit

29:52

smarter and there is the less

29:54

legal risk with

29:56

all of that . So , yeah , that's that's

29:58

what I'm hoping to see .

29:59

I know it is so interesting to me too

30:01

and I'm actually going to be interviewing a lawyer

30:03

about AI stuff next month

30:06

, isn't ? The interview isn't till

30:08

next month . I'm like waiting anxious to

30:10

you know . But yeah , it's so , so interesting

30:12

and and things are happening right

30:14

now . Guys , like we are figuring this

30:16

out as a society currently

30:19

and so you kind of don't know what's

30:21

going to happen and we're kind of waiting to see where

30:23

it all goes . But exactly , I think my best

30:25

thing is just remembering that it's ever evolving

30:27

and trying to do right as

30:29

like well as you can and like use

30:31

it in a way that aligns with you and stuff . But I have been

30:33

reading . You know it's a good idea , if you

30:36

are using ChatGPT to create

30:38

content or in your business at all , to kind

30:40

of like include a disclaimer , like

30:42

a legal notice , just saying you know this

30:44

was created with the help of

30:46

AI technology . You know , just to like

30:49

make sure full transparency , I think

30:51

is like the best thing that you

30:53

can adapt . Also , I've been loving

30:55

reading . I was just so nerdy

30:57

, you're gonna love this . I've been loving reading

30:59

like different software's terms

31:01

and conditions , like Canva

31:04

just introduced all this new AI

31:07

magic stuff .

31:08

Oh yeah .

31:09

You know , and they have terms and conditions

31:11

and stuff like how you can use this

31:13

. You know , like can you use this commercially ? And

31:15

like lots of other software's due to and what's

31:17

interesting too is that a lot of you

31:20

know I had a student the other day tell me that she's

31:22

been using Canva instead of ChatGPT

31:24

because Canva's privacy policy

31:26

is better than ChatGPT . But

31:29

it's funny because Canva does use ChatGPT

31:31

in its magic AI , right , but

31:33

it's like serving , as you know , the

31:36

the , what , what sort

31:38

I'm looking for , you know , like the gatekeeper or

31:40

like it's making sure that its

31:42

privacy policy is better than , like just

31:44

the ChatGPT open AI one .

31:46

Yeah , I know Zoom came out with an updated

31:48

one recently related to AI and like

31:50

everyone's freaking out because , like I think Zoom

31:53

can , they're saying that they can like

31:55

record your Zoom meeting

31:57

and then like use the content to

31:59

help AI tools and stuff , which

32:01

is kind of scary .

32:03

Weird right , so freaking

32:05

weird . Yeah , I mean , there's like a lot

32:07

to learn , there's a lot to

32:10

know , you know , just being aware that

32:12

what you're , whenever you are putting anything

32:14

into something that's like AI

32:16

powered , realize that

32:18

it might not be secure

32:21

or private , so , like , don't be putting your passwords

32:23

in there . And also , you know , for us

32:25

, like thinking about our clients privacy

32:27

as well , it's not just our own personal privacy

32:30

, it's also the people who are working with and

32:32

making sure that they fully understand , oh

32:34

, we're using AI tools in this

32:36

process and getting there Okay with

32:38

that is like another legal interesting

32:40

thing . I think about so

32:42

many things , lady , oh , my goodness

32:45

. Well , thank you so much for sharing with us

32:47

all of this knowledge and your thoughts

32:49

on AI and SEO

32:51

and all the things . Do you have anything else

32:53

that you'd like to share with us ?

32:56

Yeah , I think just with like , since it's always changing

32:58

. Hopefully this won't be outdated in six months

33:00

, but just to always , always double

33:03

check , in case you are listening to this and you

33:05

know the summer of 2024 or something like

33:07

that , just to double check if there

33:09

are any new case studies that have come out or if

33:11

all of a sudden , like Bard is out

33:13

, so you know or updated . So

33:15

Google loves AI content

33:17

, so you know everyone should be using it , so there

33:20

could be some big changes . So just

33:23

always make sure you're up to date with any changes

33:25

before you're , you know , diving into any

33:27

AI tools .

33:28

I love that and again , this is somewhat

33:30

coming full circle , because that is why

33:33

experts aren't going

33:35

to be necessarily pushed out of

33:37

a job , right ? That's why it's great to have like an

33:39

SEO expert like Julia in your

33:41

pocket that you can go to and be like

33:43

hey , you're also like is this right ? Like what's

33:46

happening right now , and it's the same with experts

33:48

in any industry . I think that the more

33:50

we , as experts , can turn toward

33:52

AI and start thinking , okay , like

33:54

what is the need to know stuff

33:56

? How can I use this as an expert

33:59

? Like that's where the magic really lies with this

34:01

stuff . So thank you for sharing

34:03

that . Lady . Can you please

34:05

yes , can you please share

34:07

with everyone how they can connect with you and

34:09

find out more about you , because I know they'll want to do that

34:12

for sure .

34:12

Yeah , so my website is juliereneconseltingcom

34:16

and you can find lots of SEO blog

34:18

posts there , and my Instagram is at juliereneconselting

34:21

. And then , if you are in the agriculture , horticulture

34:23

industry , my website is homegrownreachcom

34:27

, and then Instagram is the same at homegrownreach

34:29

.

34:32

Great Was that conversation with Julia

34:34

. You guys , I love just

34:37

chatting with people from different industries

34:39

about AI and what they

34:41

think about it and the different things they've

34:43

learned and heard about it and all the

34:45

different stuff and no matter what

34:48

. I think that just us continuing to have

34:50

these conversations with each other

34:52

and hear from different people

34:54

in different industries it really is

34:56

just helping us grow our authentic AI community

34:59

and all learn together

35:01

how we can use AI authentically

35:04

and start getting more involved in the conversations

35:06

surrounding AI , right ? So

35:09

if you did enjoy this episode , please

35:11

share it with another biz buddy who could

35:13

also use to listen to it . And

35:15

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can just continue growing and spreading

35:28

our authentic AI message . Okay , I

35:30

hope you have a wonderful rest of your week

35:33

and I will catch you next time I catch you

35:35

. Thank you so

35:37

much for tuning into Authentic AI for

35:39

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