0:00

Instead of saying something in a boring way , you

0:02

could be like how do I say this in a

0:04

more fun , bubbly way ? Or how

0:06

do I say this using a pop culture reference

0:08

? How would Taylor Swift say this ? You

0:11

can ask it things like that , and so that's

0:13

a fun way that , on a smaller level , it

0:15

can help you with your copy . But is

0:17

it completely writing the whole thing for you

0:19

, or you can have it write the whole thing for

0:21

you . Welcome

0:23

to Authentic AI for Entrepreneurs

0:25

, the podcast that shows you how to leverage the

0:28

power of AI technology without

0:30

wasting your time or selling your soul . Let's

0:33

embrace making AI work for you

0:35

. Hey

0:37

, hey , my human friend , and welcome to the podcast

0:40

. I'm your host , kinsey , and I am stoked

0:42

to be in your earbuds today because I have a treat

0:44

for you . Earlier this month , I

0:46

was invited to be on the hashtag managed

0:49

podcast with Jessica Sheehy

0:51

, and the conversation was so dang good . I

0:53

asked her if I could reshare it on this

0:55

show as well , and she graciously

0:57

agreed . Jess and I chatted about

0:59

how you can integrate AI into your

1:02

content creation process , how

1:04

to use chat GPT to get into the head

1:06

of your ideal customers or your clients

1:08

ideal customers , how to brainstorm

1:11

different ways to say things and use pop

1:13

culture references in your AI generated

1:15

copy , and lots more

1:17

. I know this is a conversation that you're going to

1:20

love , so , if you do , I'd love for

1:22

you to firstly leave us five stars

1:24

or a friendly review , because that really does

1:26

help us to spread our AI message and grow

1:28

our AI community and also

1:30

send me a message on Instagram letting

1:32

me know that you enjoyed the show . I am at

1:34

Feel Good Social or at Authentic

1:36

AI for Entrepreneurs Either one of

1:39

those . You can reach me . I would love to

1:41

hear from you and I will be sure to give you

1:43

a follow back and just keep cheering you on over

1:45

there . Okay , without further ado , let's

1:47

go ahead and dive right in . Have

1:52

you been feeling frustrated trying to get

1:54

chat GPT to sound like you ? You

1:56

know this is an awesome tool . You can

1:58

use for so many things in your business

2:00

, but you're tired of wasting time

2:03

going back and forth only to end up with

2:05

generic copy that sounds like a robot

2:07

wrote it . Our new brand persona for

2:09

chat GPT mini course will help you hone

2:11

your brand's unique voice with the help

2:13

of chat GPT . So you can get

2:16

chat GPT to dish up content ideas

2:18

that are perfect for your brand and

2:20

write copy that sounds just like

2:22

you . With this quick , easy and actionable

2:24

mini course , we'll walk you through the process

2:26

of training chat GPT for your

2:28

brand . So in less than an hour , you

2:30

can turn chat GPT into your amazing

2:33

new assistant , content creator , copywriter

2:35

, brainstormer at a minuscule fraction

2:38

of the cost . So why wait ? Sign

2:40

up for our brand persona for chat GPT mini

2:42

course right now at authenticaiforentrepreneurscom

2:45

slash mini course and in less than

2:48

an hour , we'll get your chat GPT to sound

2:50

just like your brand and work authentically

2:52

for your business .

2:57

Hi everyone , welcome back to another episode

2:59

of hashtag managed . I'm really

3:02

excited to introduce today's guests to

3:04

all of you , and I'm also

3:06

so excited for our conversation because

3:08

we're going to dive into probably the

3:10

biggest buzzword in the digital marketing

3:12

space right now . We're chatting all

3:15

things AI , so I want you

3:17

all to meet Kinsey , the founder and

3:19

host of the feel good , social and

3:21

authentic AI podcasts

3:23

. She helps down to earth entrepreneurs

3:25

show up authentically online

3:27

and build a brand that works for you

3:30

without losing your mind , wasting your

3:32

time or selling your soul . Kinsey

3:34

, welcome to the hashtag managed podcast

3:37

. Tell me a little bit more about you and

3:39

why you started your business .

3:41

Yes , thank you so much for bringing me on your

3:43

show , jessica . I'm so excited to geek

3:45

out about AI with you because it's

3:47

just so much fun to talk about so interesting

3:49

these days . But just to introduce me a little bit

3:51

further , like he said , I am the

3:54

host of both the feel good social podcast

3:56

and our brand new podcast , authentic

3:58

AI for entrepreneurs , super stoked

4:00

to just dive into that world even farther

4:03

. But I started my business , oh

4:05

, like five years ago

4:07

now , six years ago now , depending on like

4:09

when the official start date is right

4:11

, because I feel like we all start freelancing

4:14

and start diving into the world of entrepreneurship

4:16

before we're ready to claim I am an

4:18

entrepreneur and actually start our

4:20

business . So that was me . You

4:22

know a little backstory , like way back

4:24

. How it all started is my now husband

4:27

and I actually took a six month trip

4:29

through Asia and

4:31

I had the awesome idea to

4:33

start like a travel blog . I was like we're going

4:35

to be like rock climbing influencers

4:37

. I started an Instagram for

4:40

that and , like

4:42

spoiler alert , the blog

4:44

lasted about a month . The Instagram

4:46

account I was posting on it but it was did

4:48

not really go anywhere , let's be honest , because

4:51

I felt like I had . That was the first

4:53

time I really had that realization that

4:55

, okay , instagram takes work . You

4:57

want to show up and market yourself . And I was over

4:59

just enjoying myself in Asia . I was like

5:02

this is taking up too much of my time , it's

5:04

distracting me from my travels . I better

5:06

just like drop it for down . But fast forward

5:08

to us getting back to the states . We moved to

5:10

the Vale Valley in Colorado and I got

5:12

a job at a restaurant to make some quick cash

5:15

and get all of that money back that I spent

5:17

in Asia . And I was telling

5:19

the owner about our travels and

5:21

the Instagram account I started and she

5:23

was like , oh , you know how to do blogging

5:26

, you know how to do Instagram . You should do that for

5:28

us . And that was just my first start

5:30

of dabbling my toes into

5:32

using social media to market your business

5:35

blogging , the online marketing world , all

5:37

that stuff and slowly that snowballed

5:39

into me creating my business , feel

5:42

good , social . And it took a while for me

5:44

, for sure , to find my

5:46

authentic angle of how

5:48

I want to show up online and how I

5:50

want to talk about marketing

5:53

and help other down to earth entrepreneurs

5:55

and all that stuff . I definitely went through that whole journey

5:57

of oh , I'm supposed to be

5:59

showing up in this way , right , I'm supposed

6:02

to be talking about things like this . I'm supposed

6:04

to be looking professional all the time and acting

6:06

like I'm knowing what I'm doing . And there was

6:08

just a lot of rub there for me

6:10

, and I really like in

6:13

my skin crawls so much when

6:15

I feel like I'm trying to be someone

6:17

all the time . It's exhausting for me . I

6:19

just I can't show up in a way that doesn't

6:21

feel aligned or else like something's

6:24

something's wrong somewhere else , and so

6:26

I ended up just finally figuring out

6:28

that big kind of lesson of

6:30

Okay , kids , if you want to see success online

6:33

, what you really have to do is just show up as

6:35

your dang self , lean into who you are

6:37

, talk about things in the way that you want to talk

6:39

about them and help other people who are

6:41

just like you , who aren't necessarily

6:43

relating to some of the other people who

6:45

are doing it in their way , in like a different

6:48

way , right ? And so that's the backbone

6:50

of my business with feel good , social and

6:52

now authentic AI for entrepreneurs

6:54

, right , it's just that angle of approaching

6:57

the entrepreneurship world , approaching

6:59

online marketing and branding in a way

7:01

that feels true and authentic and good to you

7:03

, that works for you and aligns

7:05

with your values and all that jazz , and not

7:08

having to follow all the shoulds

7:10

that you hear online . And so , when it comes to AI

7:12

, we are trying to figure out how the heck we're

7:15

supposed to use AI authentically to

7:17

, and I will keep you posted . We'll

7:19

talk about it today and I'm sure it's going to be an ever

7:21

evolving journey for sure .

7:23

Yeah , absolutely . I love that . I had no

7:25

idea about the six months

7:28

traveling abroad in Asia . That is

7:30

so cool . I'm a Sagittarius

7:32

, so anytime I hear anything , travel or

7:34

have any opportunity myself to leave

7:36

the nest and go explore new cultures

7:38

, new places , I'm absolutely obsessed with

7:41

it . So that is really cool . But I love that

7:43

that was your introduction to the online

7:45

marketing world and social media

7:47

and how that really started opening the doors for

7:49

you . But that still was the time where you

7:51

were still trying to learn and develop like who you

7:54

were and how to authentically show up as

7:56

yourself , which I absolutely love

7:58

. That pillar of your brand , which I think

8:00

is so important for anyone who is

8:03

marketing online . I think , definitely

8:05

for people who are personal brands

8:07

, it's really important to lean into that

8:09

authenticity of what makes you unique

8:12

and what secret sauce

8:14

do you have to the work that you do and all

8:16

of that . So I think that's really really cool

8:18

. I'd love to talk I know it's really new

8:20

and it's obviously the topic of today's conversation

8:22

I'd love to talk about your pivot into

8:25

AI and I guess when was the

8:27

first time that you started learning

8:29

about AI and really wanted to make that

8:31

pivot to start the new podcast

8:33

.

8:33

Oh yeah , jessica , it was definitely

8:36

a pivot , for sure , too , and

8:38

I like to share this story because I think that there's definitely

8:40

like two camps of entrepreneurs

8:42

that well , actually more than that , probably

8:45

more like three camps of entrepreneurs when it comes

8:47

to AI technology . There's the people who

8:49

are like , oh wow , this is awesome and

8:51

just immediately embrace it . There's

8:53

the people who are like , oh , that's cool

8:55

, but I don't really have time

8:58

to learn something new or it feels

9:00

overwhelming , so they're slow to approach it

9:02

. And then there's the people like me who

9:04

are we're total permudgens about it

9:06

. That was my first kind of

9:08

. It took a while for me to definitely

9:11

turn toward AI and embrace

9:13

it , because I think when I first started

9:15

hearing about it , it was about it

9:17

was back in January , the beginning of this year

9:19

. I started just hearing whispers about oh

9:22

wait , you haven't been using ChatGBT . Like

9:24

it can help you do this , it can help you do that . Or

9:26

like other AI technologies such as , like the

9:28

video editing stuff , slowly

9:31

starting to integrate its way into things and

9:33

stuff . But especially when it came to the ChatGBT

9:35

like , my initial reaction

9:37

jumped to oh no , like

9:39

is this just one way that our creativity

9:42

as humans is going to be like hindered

9:45

, right . I have this whole thing with Google

9:47

in the back of my mind . Like I freaking love Google

9:49

I'm definitely a Googler , for sure

9:52

every day . However , I also

9:54

like have this weird fear of like the

9:56

kids who are growing up these days with all this information

9:59

at their fingertips all the time , like will they

10:01

not be able to like retain any new

10:03

information and all that different stuff ? So

10:05

, when it came to the AI stuff , my biggest like concern

10:08

immediately was like is this going to

10:10

stop us from thinking

10:13

critically and thinking creatively

10:15

as humans , because we can now have like

10:17

software to do it for us ? And like there's

10:19

this concern when it came to that . And , of course , there's

10:21

the other big fears , such as our robots

10:23

going to take over the world , such

10:25

as , like the ethics and the plagiarism side

10:27

of it and and just all these different things . Is

10:30

AI going to turn us all into

10:32

just mindless sheep and

10:34

like make us all sound even more the

10:36

same and show up more the same online

10:39

as we already are ? I feel like that's already an issue

10:41

a lot of times in a lot of industries . So

10:43

I definitely can imagine let's just

10:45

stick with that . And then I was

10:47

driving on a two hour drive in the

10:49

car , I was like listening to a podcast and I heard someone

10:52

talking about chat GPT . And I also then

10:54

listened to a second podcast about dealing

10:56

with your fears or something , and I had this big

10:58

epiphany moment where I was like , oh

11:00

, I'm just being a curmudgeon about

11:03

this because I'm afraid

11:05

of all of these things , but it's not anything that

11:07

I can control . It's happening

11:09

no matter what , and so the best thing I can do is turn

11:12

toward AI , turn toward chat

11:14

GPT , start dipping my toes into

11:16

it , start learning more about it , embracing

11:19

it and figuring out how I

11:21

can use it in a way that aligns with

11:23

my own values and feels

11:25

authentic to me , so

11:28

that that's how I can use it , and hopefully

11:30

I can share that with other people

11:32

and they can use AI authentically for themselves

11:34

as well . And I also have realized , too , through

11:37

learning about AI technology more

11:39

so , listening to other podcasts about

11:41

it and all of that stuff , that has really

11:43

helped me to learn more

11:45

about it , open my eyes to it , but also hone my own

11:47

opinions about it and move

11:50

forward in the conversation of

11:52

AI technology so that hopefully we can shape

11:54

an AI future that does feel good to us

11:56

and that does align with us , versus

11:58

just being scared of it and like hoping

12:00

the world doesn't go to crap .

12:04

Yeah , absolutely I love your perspective

12:06

on AI . I feel like that is really

12:08

refreshing and I feel like , honestly , a lot of people

12:10

are probably in the similar boat

12:12

with how they've heard about AI

12:14

for the first time or how they're

12:16

really perceiving it and just honestly being

12:18

skeptical about how to integrate it into

12:21

their current workflows in

12:23

their business and whatnot . So I've really

12:25

loved , of course , learning from anyone

12:28

and everyone in the business and marketing space

12:30

around AI , but I am

12:32

geeking out over how other

12:34

industries are using AI . It's really

12:36

fascinating to me to see how

12:39

they are easily integrating it into

12:41

, how people in the help and

12:43

wellness industry are integrating ChatGBT

12:46

into the work that they're doing and the

12:48

clients they're serving and even the content they're creating

12:50

. So I feel like that is such a really

12:52

cool thing and I'm really interested to see the

12:54

future of AI and how it really goes

12:57

. But I'm also excited to be a part

12:59

of the AI movement

13:01

and I think it plays into how

13:04

we have so much technology at

13:06

tip of our hands . It's right in our

13:08

phones and on our computers and everywhere

13:11

we look , and I think that's what makes

13:13

online business so great in 2023

13:15

. And I feel like there's just going to be more

13:17

and more improvements to AI , the tools that

13:19

use AI , that start integrating it more

13:22

into their tools and whatnot

13:24

. So I'd love to talk about AI

13:27

with content creation , because you

13:29

mentioned a few points about how to

13:31

. There's the fear of do we all sound the same

13:34

? There's also , of course , the ethics

13:36

to AI and plagiarism

13:38

and all of that . But can see , I'd love to hear

13:41

from your perspective how can we

13:43

integrate AI , and specifically ChatGBT

13:45

, into our content creation process

13:48

.

13:48

Oh , yeah , I love this question and this is

13:50

where I'm going to start getting super nerdy . So watch

13:53

out , friends , my hands are probably going to start waving

13:55

around . But , yeah , ok . So how

13:57

can we start incorporating AI

13:59

into our content creation process ? The first thing

14:01

I think we should talk about is that AI can

14:03

feel a little bit overwhelming

14:06

when you first start like start

14:08

using it , having your eyes open to it

14:10

, and then you realize , oh , wow , this can do a

14:12

lot and there's lots of different options

14:15

for AI technology out there

14:17

. There's lots of different ways that you can integrate

14:19

it into your and so

14:21

I think that the first thing we should talk about

14:23

is it doesn't have to be all at once

14:25

. Right , you start using AI

14:27

technology in your content creation process

14:29

. It's definitely just like start babbling your

14:31

toes in there a little bit , start getting curious

14:34

, but don't put pressure on yourself to oh

14:36

my gosh , I have to figure this out immediately . And

14:38

then also , especially if you're going into

14:41

, let's like , hone in on using ChatGBT

14:43

for content creation and whatnot

14:45

definitely have some

14:47

sort of organization system

14:50

Like ready to go . It doesn't have to be

14:52

a perfect organization system . You'll probably figure

14:54

out an organization system like as

14:56

you start using it and or figure out

14:58

how you can incorporate it into your current

15:01

system that you're using , but definitely

15:03

at least have a Google Doc open next

15:06

in the window next to ChatGBT or something like

15:08

that , because it is going to be spitting out

15:10

so many results

15:12

at you and you can

15:14

. It's definitely that , like I feel

15:17

like this happens to us without the use of ChatGBT

15:19

sometimes , when we start brainstorming content , ideas

15:21

for like oh , but this and this and this and this and

15:23

this Like , and then you have 10 ideas and

15:25

you're like I don't know which to choose , like where do

15:27

I start ? And then with ChatGBT

15:30

it's that like 10 fold and

15:32

so always have like a Google Doc

15:34

or something open that you can brain dump anything

15:37

that you think might be helpful for future reference

15:39

or you might need for future reference , so that

15:41

you can like release that anxiety

15:44

feeling that comes with feeling

15:46

like you're going to forget something or like there's

15:48

too much stuff , right . So that's like the best

15:50

way to kind of decrease the overwhelm immediately

15:53

. When it comes to using ChatGBT , just

15:55

like idea generation is so

15:57

, so great . You can have it

15:59

, even help you with copy . You can have it like

16:01

help you brainstorm

16:04

cultural references or

16:06

like cute little sayings or anything like

16:08

that . And so saying something in a boring way

16:10

, right , you could be like , how do

16:12

I say this in like a more fun

16:15

, bubbly way ? Or how do I say this , like

16:17

using a pop culture reference or

16:19

something like that , how would Taylor Swift

16:21

say this , or is it like you can ask

16:23

it , things like that , and so that's a fun way

16:25

that , like on a smaller level , it can help

16:27

you with your copy , but it isn't completely

16:29

writing the whole thing for you . Or you

16:31

can have it write the whole thing for you , but

16:34

you know it's never quite

16:36

going to be perfect . Or maybe sometimes it

16:38

will spit out like quote unquote , perfect

16:40

captions and stuff , but you're still always going

16:42

to want to go back and like check its work

16:44

and read through it and make sure that it makes

16:46

sense for your business or your client

16:48

. And it sounds like you and all of that

16:50

stuff .

16:51

Oh , that was so good . And , kinsey , I was taking

16:53

notes while you were talking because

16:55

I love the idea of I

16:58

think so many people quickly jump to

17:00

AI for content . They go straight

17:02

to copywriting . They're like , ok , I'm going to go into

17:04

AI , I'm going to give it a prompt or two , I'm

17:07

going to get all of this copy for my business . And

17:09

then when they get that product , they're like oh

17:11

, that is not really on brand

17:13

, that does not really make sense or

17:16

it's not fully embodying the

17:18

content or message I'm wanting to share with

17:20

that . But I love AI for idealists

17:23

and just idea generations and

17:25

your tip on organization , because I think that's the biggest

17:27

thing . It's like what are you going to do with

17:30

all of that ? So if you have some sort of like system

17:32

set up , no matter how you're already creating

17:34

ideas for your social media

17:36

, incorporate chat GPT into that

17:38

to give you even more ideas

17:40

. But I love the idea of having

17:43

pop culture references , because I

17:45

personally feel like I'm not the greatest

17:47

at pop culture references and

17:49

I love the idea of how would Taylor Swift say this ? How

17:52

perfect in the time that we're recording this

17:54

for that . So I think that that is really

17:56

awesome , actionable advice

17:58

. Kinsey , I'd love to know how can we

18:00

create brand specific prompts

18:02

that will generate brand specific

18:04

ideas from chat , gpt , and

18:07

I guess is there a way that we can do that ? Oh

18:09

, totally .

18:11

Oh yeah , I'm . I know this is exactly what I've

18:13

been like trying to hone how to do

18:15

lately , and so this is perfect . The

18:17

thing about chat GPT is , if you go

18:19

in and just start asking it generic

18:22

questions like give

18:24

me content ideas for marketing , it'll

18:27

give you very generic responses

18:29

, right . And so even asking

18:32

, give me content ideas for marketing ? I

18:34

guess , like , at least you're holding in on the marketing

18:36

. But we need to be getting more and more

18:38

and more specific , deep , diving

18:40

super deep into

18:42

who your brand is , what your brand

18:44

values , how you help people

18:47

, who are the people that you help

18:49

, and telling chat GPT

18:51

all of these things before even asking

18:54

it for content ideas , just

18:56

because that will help you get , like , the most

18:59

specific , unique responses for your

19:01

brand that makes sense for your ideal

19:03

customer . And then also niching down

19:05

and getting super specific with the questions

19:07

that you're asking it . So instead

19:09

of saying marketing content ideas , they

19:12

like give me three reels ideas

19:14

or short form videos , ideas for

19:17

specific topics . Specific like get

19:19

as specific as possible

19:21

with your content that you're

19:23

asking for it to generate , and

19:25

then also make sure that you're telling it

19:27

exactly who your brand is and

19:29

who your ideal customers are , and so

19:31

it can just give you those unique responses

19:34

that makes sense for your brand , that makes sense to your ideal

19:36

customer , and that aren't just

19:38

I'm trying to think of a super generic

19:40

marketing advice , but you know what I'm

19:42

talking about .

19:43

Yeah , yeah , I love that

19:45

Because I think that can really help you . I think

19:47

I hear it all the time . I see people

19:49

put posts on social media or even

19:52

in our Facebook community and they're sharing that

19:54

. They're just a little frustrated with the

19:56

results that they're getting from their chat

19:58

GPT queries because it's

20:00

very generic , but I can

20:02

probably guarantee that they maybe are putting

20:05

in something pretty generic , so

20:07

it makes sense that they're not getting anything

20:09

super specific from that

20:11

. But I love the idea of sharing about

20:13

the brand and the values and

20:15

just the target audience too . I think that's

20:18

the biggest thing , especially as if

20:20

you're a business owner listening to this , you

20:22

probably know your ideal avatar

20:24

really , really well , and even if you're

20:27

a social media marketer or some

20:29

sort of digital marketing freelance or tuning

20:31

into this episode as well , that really

20:33

can help you use chat GPT for

20:35

the clients that you're working with , as long

20:37

as you just know all of those different things

20:40

. I'm curious , kinsie do you think there's a way

20:42

that a social media marketer

20:44

or digital marketing freelancer

20:46

could use JetGPT to

20:48

maybe find out a little bit more

20:50

about an ideal client avatar

20:53

of the client they're working with , because I feel

20:55

like I've seen that a lot of questions

20:57

lately in our Facebook group , one around

20:59

content creation . That's the number one question

21:01

. So I hope this episode about AI in content

21:04

creation is really helpful for that . But

21:06

so many people in our community

21:08

struggle with trying to get that information

21:11

from their client and nine times out of ten

21:13

just the client hasn't fully created

21:15

that ideal client avatar or honestly

21:18

gone through the proper branding

21:20

process that they probably need for their business

21:22

. So is there any way that maybe JetGPT

21:25

can help with that or generate

21:27

some sort of ideas to help them have a better

21:29

understanding of the avatar ?

21:31

Totally , and this is why I love this

21:33

idea too for content

21:36

creators , social media managers , anyone who's

21:38

working with another client

21:40

, and having to fully understand their

21:42

client's brand and their client's ideal customer

21:45

, it's like might be a little bit easier for

21:47

you who understands your own clients

21:49

and all that stuff . But , yeah , like having to put yourself in

21:51

and understand the ideal customer's

21:54

mind of your clients is so interesting

21:56

. And yeah , jetgpt can definitely help you with all

21:58

this stuff . Basically , just like telling

22:00

JetGPT your clients

22:03

brand , who they are , what they do

22:05

, what they value , telling it what you

22:07

know about their ideal customer

22:09

right , the demographics or just

22:11

anything that you know about their ideal customer

22:14

and then asking it to break down

22:16

different things that really might help you better

22:18

understand the ideal customer and what

22:20

you're trying to achieve with

22:22

how you're helping them Right . So for , like a social media manager

22:24

, you might want to understand their pain points

22:27

, their desires internal , external

22:29

pain points and desires and really hone

22:31

like that client avatar

22:34

. It could totally help you brainstorm different things like that

22:36

. You can brainstorm like daily life moments

22:38

that might be relatable to this ideal customer

22:40

. You could brainstorm what are some of their

22:43

main interests , what are they the most

22:45

worried about or interested in

22:47

or concerned about . When it comes to

22:49

certain topic , you could ask

22:51

, like , what are some pop culture references

22:53

that these people might understand

22:55

? Really , hone in on that . So there's ever . What are

22:58

some bands that they might like ? Where might they

23:00

shop ? You can ask chat , chat , all

23:02

of these different things . Always remember

23:04

that chat GPT doesn't necessarily , it's

23:06

not always correct , it's not

23:08

always right for your

23:10

client , your brand , their ideal customer

23:12

. So you always want to double check with your client

23:15

and say , does this feel right to you ? And

23:17

also it's not always factual

23:19

either . So you always want to be fact

23:21

checking things . If it does throw things

23:23

out at you that like that you just don't

23:26

know anything about , maybe do a Google

23:28

search or something too , because it can definitely lie

23:30

to you . But yeah , it's really cool to just

23:32

like help you get into that mode

23:35

. Like I couldn't name a bunch of

23:37

70s bands . Actually , I probably could

23:39

now because I've been listening to a lot of music with my

23:41

husband's mom lately . But you know , like back of

23:43

the day , like I couldn't name a bunch of

23:45

like bands from the 70s and so if your

23:47

clients , customers , are like people who grew

23:49

up in the 70s , maybe they want to make 70s

23:52

pop culture references and like and

23:54

as younger people . Maybe we don't know that , but

23:56

we can have chat GPT help us with that

23:58

so like . That's just so cool to

24:00

me that we can so much more

24:02

easily gain an understanding

24:04

of who these people are , so that we can create

24:07

content specifically for them

24:09

and speak in a way that they

24:11

will just find like attractive

24:13

and relatable . You know what I mean .

24:16

Yeah , oh , I love that . And , of course , bringing

24:18

it back to the pop culture , I would have

24:20

never thought when I first asked you that question

24:22

okay , can we find out pop culture references

24:24

that this avatar can understand ? But I

24:26

think that's so , so good Because I know , especially

24:28

as a marketer myself , I want to

24:30

know all those things . I want to know the really

24:33

basic demographics and things like

24:35

that . But when I'm actually getting into the nitty gritty

24:37

of content creation , I want to know all of that

24:39

good stuff that's going to make them feel inspired

24:42

or they can relate to , and I want to know

24:44

what things they don't relate to . What

24:46

are the things that are maybe pain points that

24:48

we need to like nicely touch

24:50

on or different things like that . So I love

24:53

that we can really use chat you PT at

24:55

so many stages of the content

24:57

creation process . I think that's really powerful

24:59

that there's not really any other tool out

25:01

there on the market that is able

25:04

to do all of those different things

25:06

. So I think that that is really , really

25:08

awesome . I know , with generating

25:11

idealists and generating

25:13

content ideas , maybe even going deeper

25:15

in these prompts around , an ideal client

25:18

avatar with chat GPT can

25:20

be overwhelming . As you mentioned , there's a lot

25:22

of information that it can output , whether

25:24

that information is 100%

25:26

correct , as you touched on , or maybe it's

25:28

just a ton and it's like , okay , hold on

25:30

. How do I organize all of my digital

25:33

files here ? I'm personally a digital , I'm

25:35

organized , I'm an organized person , but my digital

25:37

, I have digital clutter , let's just

25:39

put it at that . But , kinsey , I'd love to know what

25:41

advice do you have for someone to overcome

25:44

the overwhelm of all of the ideas

25:46

that it's going to throw your way ?

25:48

Definitely . I know , yeah , it's so funny

25:50

Earlier in the episode when I

25:52

was like complaining about I was afraid of

25:54

chat GBT hindering our creativity

25:57

and stuff , like as soon as I started using

25:59

it I was like , oh , okay

26:01

, never mind , this is like a way , this

26:04

is a tool we can use to help us break through

26:06

any creative box or writer's box

26:08

that we come up on so that we can

26:11

be more creative and like

26:13

expansive more quickly and

26:15

all this different stuff . And so , yeah , when you start

26:17

using it , you're like , oh man

26:19

, I know and I'm definitely one of those people who I'm like oh

26:21

, but I want to remember this that I want to put a pin

26:23

in this and all this different stuff . And so I

26:25

don't think that there's like a right or wrong way

26:28

to organize

26:30

it and I do think that , like , everyone's brains

26:32

work differently when it comes to organizing

26:34

and especially like the organizing tools

26:37

that you use I know that you're a click

26:39

up girl yourself . I like

26:41

using air table for content creation

26:43

, just because I like all of the different

26:45

views and I like how it's intuitive to

26:47

me , the way that it works . It goes into the

26:49

bucket view and it goes into

26:52

the spreadsheet view and the calendar

26:54

view and all that different stuff . I think that Shrilo

26:57

is always a nice one for kind

26:59

of the bucket organization system

27:01

and stuff like that , or even just a freaking Google

27:03

Doc , like I said . Like if you don't have time to

27:05

come up with an organization system

27:08

for this , then just use a freaking Google

27:10

Doc to dump ideas into it , but

27:12

probably just trying your best to

27:14

be as organized as possible and realizing

27:17

that if you don't snag every

27:19

idea that it throws your way , like that's okay

27:21

, like whether it was a good

27:23

idea and you just didn't keep a hold

27:25

of it , that's okay , it'll come back around to you later

27:27

, don't worry , don't have anxiety about that . And

27:30

or like just being choosy about

27:32

the content ideas that you use that

27:34

are coming from chat . You be TV right

27:36

. So I always say definitely run it through

27:38

the filter of does this make

27:40

sense for my brand , does this make sense to

27:42

my ideal customers ? And I always really like

27:44

to ask as well if it throws

27:47

a content idea my way , I'll say oh

27:49

, what does feel good social ? Think about this , like

27:51

does feel good social ? Kind of agree with this or

27:54

do we disagree with this ? Or what

27:56

is our approach to this Right and that's how

27:58

I make sure that I'm like filtering

28:00

through any content ideas that

28:02

it's throwing at me and making sure that

28:04

I'm approaching using the content ideas

28:06

in the way that feel good social would

28:08

approach it . And then also just like be

28:10

gentle with yourself . Don't feel like you

28:12

have to use it for all of the things

28:14

, one thing at a time . Even if you're

28:16

just opening it up and using it for one thing

28:19

a day or one thing a week , like that's cool

28:21

. You don't have to use it for all the things . Give yourself permission

28:23

to slowly practice

28:26

and figure out how can this work . In my

28:28

workflow You've been doing business for years without

28:30

chat TPP . It doesn't have to completely

28:32

be integrated into your business in like

28:34

two days .

28:35

Yeah , absolutely , and I think it's so funny that

28:37

I feel like a lot of people expect that from

28:39

chat . You may be just the nature of how

28:42

quick it does work , but then it's always that

28:44

like really instant let down of , oh

28:46

, that's not exactly what I needed , but I think

28:48

that's the beauty of chatgbt

28:50

is that it's super trainable , if

28:52

you will . I feel like a lot of people use that word

28:54

, can see like they're training chatgbt

28:57

. Is there any way that you can

28:59

train chatgbt ? I feel like I see it so

29:01

much on TikTok and YouTube from people

29:03

talking about it . But is there a way to train

29:06

it ? Should you or what

29:08

should we do ? Because I loved your point about seeing

29:10

those questions about you and your brand , but I

29:12

just wanted to get your perspective on training chatgbt

29:14

. If that's a thing , oh , definitely

29:17

, definitely .

29:18

And I will just start out this by

29:20

saying these softwares are all changing

29:23

like so quickly every

29:25

day , week , month , year , like it's

29:27

going to look super different and it's only going to get

29:29

better and better and better . Hopefully

29:32

cross-duping is , but you know so like this

29:34

could change over time . But as of right

29:36

now , there's a few things we can do specifically for

29:38

chatgbt . To quote unquote like train it

29:40

for our brand . There is a settings

29:43

, like guidelines or settings that you can

29:45

set for all of your chats and

29:47

basically it's like telling it your brand's information

29:50

. Right , tell me about you , what do you care about

29:52

, why are you using chatgbt ? And

29:54

then there's like a second box and it says tell

29:57

us how you want us to respond . Do

29:59

you want us to be serious , do you want us to be

30:01

more like fun and just like casual

30:03

, different things ? So there is a way

30:05

that you could just train every chat

30:07

conversation just automatically to

30:09

understand certain things about you

30:12

and your business and the tone of voice that

30:14

you want to use in your writing and that you want chat

30:16

GPT to use as a response to you

30:18

, right ? So there is like that overarching setting

30:20

thing , which is awesome now , because we used to have

30:22

to go into every chat and like

30:24

give that information initially

30:27

, because every chat window

30:29

is different , right ? So chat

30:31

GPT , if you open up a new chat

30:33

window , it only knows like what

30:35

it knows within that chat , unless

30:37

you're using , like this overarching setting

30:40

thing where you tell it about your business now and stuff

30:42

, right . But it will remember your conversation

30:44

within that chat window and

30:46

the topics that you're talking about . It will

30:49

remember , like the instructions that you give it

30:51

, such as for tone of voice or like who your

30:53

brand is and anything like that . But

30:55

it won't cross over between different chats

30:57

, so that's always something to remember . So

31:00

within one chat window , you can

31:02

give it specific instructions and give it

31:04

feedback based on the responses it's giving

31:06

you . So you can ask it to like stand

31:08

more on this thing or

31:10

rewrite this thing , but be more

31:12

dry , unless , like dorky

31:14

, you can say I wasn't looking for

31:16

this as much in that last response as I'm

31:18

looking for something like this . So

31:21

I always like to think of it as like an assistant

31:23

. I'm like literally think of it as a

31:25

human , like some sort of like someone

31:27

you're having a conversation with and you're just like

31:29

collaborating together on this

31:32

idea , whatever you're trying to get

31:34

out of chat GPT , it's a collaborative process

31:36

. You can't expect it to give you like , the perfect

31:38

answer the first time . Right , you have

31:40

to go back and forth , you have to give it feedback

31:42

on what it last responded to you and

31:45

then go back and forth a few times before

31:47

you get the correct responses . But yeah , it does

31:49

, for the most part , remember everything within

31:51

one single chat window . However

31:53

, I will say that I think once you get far

31:56

enough down in the conversation , it can

31:58

tend to forget . So sometimes

32:00

you have to remind it of things like

32:02

yeah , it's just funny to see how everyone

32:04

is is talking about it online

32:07

and stuff and all of these different insights that people are

32:09

having and stuff . But I think the best thing you can do is remember

32:11

that's a collaborative process . It only knows what

32:13

you're telling it , and so the more feedback

32:16

you can get , the more back and forth you can do

32:18

with it , the better you're going to

32:20

allow it to hone in

32:22

on what you want from

32:24

it .

32:25

Yeah , Okay , cool , cool . I love the idea

32:27

of the like overarching settings

32:29

for giving that info , but also

32:32

just keeping in mind that every chat window

32:34

is different , and I love

32:36

the thing that it's collaborative . I think that's

32:38

the best way to probably put chat , gpt

32:40

and how that really like integrates into

32:42

our content planning process , which

32:44

I think is really exciting . Kinsey , I'd

32:47

love to know where do you see the future of

32:49

AI ?

32:51

Oh man , I know I asked this question of my podcast

32:53

too and I'm like that's so huge

32:55

. But I think that the future

32:57

of AI is literally that it's happening

32:59

and we can

33:01

somewhat predict it and we

33:03

can't really predict it . At the

33:05

same time , it's just all

33:08

we know is that it's happening , it's snowballing

33:10

, it's always going to get bigger and better

33:13

and more innovative , and also

33:15

there's this fear that it could be used

33:17

for quote unquote evil , or like

33:19

scary things or robots are going to take over

33:21

the world , like all that stuff , which is a little melodramatic

33:24

, but it's a concern . And so

33:26

the thing is we don't really know where

33:29

the future of AI is going to take us , and

33:31

you can either lean into the fear of it or you can lean

33:33

into the excitement of it , and I

33:35

tend to lean into exciting

33:37

things as an Enneagram 7 myself

33:40

. But I think that the most important thing to remember

33:42

is the best thing you can do

33:45

is accept that it's happening

33:47

and slowly start to dabble your toes in

33:49

it now , learn a little bit more

33:51

about it , learn a little bit how you feel

33:53

about it , learn a little bit about what's happening

33:56

with it , so that it's not super , super overwhelming

33:58

for you as it just continues to snowball

34:01

into the future and then also , hopefully , you

34:03

can hone your own opinions about it and be

34:05

involved in shaping it right

34:07

and being be involved in conversations

34:10

about it , in being able

34:12

to talk about it and share

34:14

your opinion , grow a community

34:17

around how you feel about it

34:19

and how we should be using it and all of that

34:21

different stuff , because that's the best way , I think , that

34:23

we can affect the future . If we just like go

34:25

hide under a rock , okay , whatever

34:27

is going to happen is going to happen . But if

34:29

we can have more people understanding

34:31

it and using it authentically and

34:33

using it in a way that feels good to us and

34:35

in a way that aligns with our values and stuff

34:37

, then that community will grow instead

34:39

of like the evil doers or whatever .

34:43

Yeah , absolutely . I love that . I think that's such

34:45

a great outlook on the future

34:47

of AI and just how we can all be a part

34:49

of the process . We're all probably going

34:51

to be using it . As soon as we're listening

34:53

to this episode , I know I'm dying to go in and

34:55

just check out those settings to add my brand

34:58

to the whole chat GBT . But I really

35:00

love that and I'm really excited , too , for the

35:02

future of AI and just to also be

35:04

a part of that conversation . Well , kanzi

35:07

, thank you so much for coming

35:09

on the show and talking all things AI

35:11

. I really enjoyed just geeking out

35:13

over this really awesome thing in

35:16

the online business world . Where

35:18

can our listeners find out more

35:20

about you and your business

35:22

and your podcasts ?

35:24

Yes , thank you so much for bringing

35:26

me on here , jess . I could . I could geek out

35:28

with you all day about this stuff , girl , but I

35:30

would love to connect with anyone who wants to connect

35:32

with me . I have two Instagrams

35:35

at FeelGood Social for more

35:37

of the branding marketing website

35:39

site of things , and then at Authentic AI

35:41

for entrepreneurs for the FeelGood

35:44

approach to AI technology

35:46

, and there we'll just be sharing all

35:48

of the different things that we're learning as we go along

35:50

in the journey . My websites are FeelGoodSocialcom

35:53

or AuthenticAIforEntrepreneurscom

35:56

and the podcast FeelGood Social

35:58

or Authentic AI for Entrepreneurs

36:00

. Search for them on whatever podcast

36:02

platform you listen to , and I'd love to connect

36:04

with you on those as well . And yeah

36:06

, and I do , I am currently creating

36:09

a new kind of

36:11

guide for helping you really

36:13

hone your brand's kind of persona

36:16

that you can share with chat GPT so that

36:18

hopefully , it can give you better results and

36:21

in a tone of voice that works for your brand

36:23

, without having to go through the like all

36:25

more drama of trying to figure this

36:27

out and the frustration of that right . So

36:29

hopefully , by the time this episode comes out , that'll

36:31

be available for us , but it's basically

36:33

taking you through with different examples

36:36

of things that you could share with chat GPT

36:38

that might help you hone your brand's

36:40

personality , tone of voice , like what

36:43

references it can use , like what

36:45

it should talk about and all of that different stuff

36:47

, because I think that that's definitely one of the biggest hurdles

36:49

to like starting to use chat GPT

36:52

and also like having to ask the question like

36:54

who the heck is my brand ? Sometimes that's

36:56

like hard to describe in

36:58

a way that chat GPT will understand . So that'll

37:01

be available at AuthenticAI for Entrepreneurs

37:03

, hopefully by the time this episode comes

37:05

out .

37:05

Amazing . Thank you so much , kinsey , and we

37:07

will have all of Kinsey's links to her

37:10

podcasts , her websites , her social

37:12

media channels and , of course , if we

37:14

have that guide available for you all , we will certainly

37:16

link that in the show notes of this episode as

37:18

well . Thank you again , kinsey , for coming

37:20

on the show and just sharing so

37:23

so much valuable knowledge around AI

37:25

and how we can use it in our content

37:27

creation process , and thank you

37:29

to all of you for listening every single

37:31

week on hashtag manage . We'll be back next

37:33

week with another guest and another

37:36

episode .

37:40

Oh great , what's that conversation ? You

37:42

guys ? I knew you would love this

37:44

just as much as I did , and I hope that you've gleaned

37:46

some helpful insights into how you

37:48

can start using AI in your content

37:51

creation process . Once again

37:53

, if you enjoyed this show , make sure that

37:55

you do share it with a fellow

37:57

podcast listener who could also use

37:59

to hear it , and let's connect

38:01

over on Instagram . I am at FeelGoodSocial

38:04

or at AuthenticAI for Entrepreneurs

38:07

Either one of those . You can reach me

38:09

, send me a message , let me know that you came from the

38:11

podcast and I will be sure to give you

38:13

a follow back and just continue spreading

38:16

you some love over there . All right , I hope

38:18

you have a wonderful rest of your week and

38:20

I will catch you next time I catch you . Thank

38:24

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