On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.

Specific topics to be covered in this episode:

• Mastercard’s broad evolution from “storytelling” to “storymaking”
• Mastercard’s work to become universally authentic through a robust sonic brand architecture
• Putting innovation, human-connection and technology at the forefront of all marketing efforts
• Mastercard’s efforts to be purpose-driven
• How Mastercard leverages and amplifies the individual experiences they power
• Raja’s focuses going forward as president of the World Federation of Advertisers

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Enjoy!

Music: Copyright Mastercard 2019