What unique challenges do salespeople face in industries with longer sales cycles? Why is it important to treat each conversation as an individual sales opportunity?

In this episode, I emphasize the importance of treating each interaction in the sales process as a unique opportunity, regardless of the length of the sales cycle.

I also introduce the catchy concept of the "prospect witness protection program" to describe the challenging phenomenon of prospects going cold and the need for sales reps to understand and avoid the triggers that lead to this situation.

Join me for these insights, stay tuned, and get ready to transform every sales conversation into a stepping stone toward success.

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