Steven Spatz, President of BookBaby is also a published writer, marketer, BookBaby Blog contributor and, even though he's long since moved to New Jersey, remains an avid Oregon Ducks fan.

You'll learn about BookBaby's a la carte self-publishing services and their complete do-it-for-you packages. About their in-house printing on the latest equipment, how printing is done and why the self-publishing industry is plagued with variance in print quality. You'll find out how they solved that problem, too. (It's complicated!)

We discuss paper quality, trim sizes and all things printing. And though they print a lot of plain text books like novels and business books, they are printing more full-color children’s books, cookbooks, travel books, and textbooks than ever.

We also delve into ebook creation and how fixed layout ebook creation differs for the Apple and Kindle devices. They don't design for the Kindle Fire. Find out why.

BookBaby created book websites with their BookShop service for anyone who distributes with them, which is an interesting solution to holiday printing shortages. 

BookBaby sets a 55% trade discount with the returns program the bookstores require instead of the minimum 30% that the online retailers expect.