In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com.

In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence.• What public relations can do for authors.• Why authors need PR as part of their marketing mix.• What the difference between PR and advertising is.• How earned media coverage drives book sales.• What you have to do to be prepared for public relations outreach.• What the long-term benefit of press coverage is and how to take advantage to it.• What your website media tab needs now and how to update it.• What elements to add to your website media tab on an ongoing basis.• Which social media sites to use for book influenceAnd, of course, much more.

Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.