We continue our discussion about how to handle book releases when events are canceled, authors are stuck in their houses indefinitely, and it’s nearly impossible to break into a packed—and terrifying—news cycle. This week, we get insightful social media tips from Sarah Frier, the author of the excellent new narrative history No Filter: The Inside Story of Instagram; and we brainstorm publicity ideas with Edward Gross, the co-author of Nobody Does It Better, an oral history of the James Bond franchise that came out amid both breaking pandemic news and the delay of the latest Bond film.  

Resources:

• Sarah Frier on Twitter
• Sarah Frier on Instagram
• No Filter: The Inside Story of Instagram
• Nobody Does It Better: The Complete, Uncensored, Unauthorized Oral History of James Bond